Engage Users

Engage Users at the Right Time

As with any sale, engaging the prospect at the right time with the right offer is critical to closing the sale. Ometrics tool engage the prospect at the right time during the customers sales journey.

As with any sale, engaging the prospect at the right time with the right offer is critical to closing the sale. It is the same when triggering a call-to-action such as a discount offered at the right time in the chatbot conversation or overcoming a sales obstacle by answering a question immediately prompting a sale. All the Ometrics tools have triggers that allow you to present the right call to action at the right time.

Page Targeting – Asking different questions on different pages or sections of a site.  Ochatbot can ask a different set of questions depending on which page a customer is visiting. This allows Ochatbot to match the customers sales journey and ask the right questions at the right time.  For example, presenting credit card, coupon, warranty and shipping information on the cart and checkout pages or encouraging a customer to set an appointment on the right service pages. Page Targeting also works with our other tools such as popups, offer sliders, offer tabs, and more.

Abandoned Cart – Remind customers to check out items left in their cart. Ochatbot’s abandoned cart feature captures lost revenue by reminding customers of the items left in their cart when the return to the site. This overcomes the traditional email abandond cart systems that only work if yoiu ahve the customers email in advance. Now customers using your cart as a wishlist are reminded to purchase.

Order Status – Allow customers to check the status of their orders. Ochatbot helps answer the most common customer question: “Where is my order?!?” with the order status and order tracking feature. Ochatbot aids the customer journey even after purchase when customers are waiting for their orders and want to know if they were shiped or not and if shiped to track the shipment.

Desktop vs. Mobile – Set different triggers for mobile vs desktop – The mobile experience of a website differs from desktop so your tools should engage your user with the best experience for thier device. With mobile the screen could be complete covered, you need to make sure the use gets enought information before you engage with them. You want to avoid being too bothersome or annoying to the point where your visitors leave your site. Test different mobile triggers to see which setting increases your engagement the most.

Engagement Triggers – Set any tool to activate at the right time – All Ometrics tools are controlled by the trigger setting you choose. Be sure to really think about your customer journey and when the best time is to engage them either with a conversation through Ochatbot or a discount offer with a popup, slider, or other tools. Some common triggers are:

All the Ometrics tools have triggers that allow you to present the right call to action at the right time.

  • Exiting a page – capturing user before they leave the site but after they have read the content
  • Page targeting – providing the appropriate pop-up with the page content
  • Link triggers – for a higher conversion rates allowing the user to click a text link or image to activate the pop-up
  • Number of pages viewed
  • Time on a page – best used just before the page exit or bounce time
  • Scrolling down the page
  • Number of visits to the site – a great way to display a different offer to those that are really interested
  • Control how many times a pop-up is shown before an action
  • Set the amount of time pop-up will be seen again after an action
  • And more!

 

Match Tools to Your Brand – Customize your tool’s appearance and location – Keep your branding connected in your website engagement by tailoring your tool’s color palate and determining the best spot to place it. Good accent colors are great for eye-catching popups while sticking with your brand’s main colors help to reinforce an Ochatbot.

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