{"id":9579,"date":"2024-09-04T14:36:11","date_gmt":"2024-09-04T20:36:11","guid":{"rendered":"https:\/\/www.ometrics.com\/blog\/?p=9579"},"modified":"2025-01-17T16:09:08","modified_gmt":"2025-01-17T23:09:08","slug":"top-trending-products-to-boost-your-shopify-store-in-2024","status":"publish","type":"post","link":"https:\/\/www.ometrics.com\/blog\/top-trending-products-boost-shopify\/","title":{"rendered":"Top Trending Products to Boost Your Shopify Store in 2024"},"content":{"rendered":"

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Are you looking to start or grow your Shopify store in 2024? Choosing the right products to sell is crucial for success in e-commerce. To help you make informed decisions, we’ve analyzed data from top-performing US Shopify merchants to identify the hottest trending products. Here are some of the best items to consider adding to your store:<\/span><\/p>\n

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1. Vitamins and Supplements<\/span><\/h2>\n

Health and wellness products continue to dominate online sales. From immune boosters to pre-workout formulas, the vitamins and supplements category offers diverse options for entrepreneurs. Recent Google trends show a steadily growing interest in sleep aids like <\/span>melatonin gummies<\/span><\/a>.\u00a0<\/span>
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[\/et_pb_text][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2024\/09\/melatonin-graph.png” alt=”This graph from Google Trends shows the steady rising in interest in searches related to melatonin gummies from August 2023 to August 2024″ title_text=”melatonin graph” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font_size=”13px” custom_margin=”-12px|||||” global_colors_info=”{}”]<\/p>\n

This graph shows the steady rise in interest in melatonin gummies. It would be interesting to see if the rise corresponds with \u2018Back-to-School\u2019.<\/span><\/p>\n

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On popular social media apps like TikTok, there is a growing interest in unique supplements that promise amazing benefits, such as magnesium for sleep and muscle pain, green powders for gut health, and any products that promise to reduce \u201ccortisol face.\u201d<\/span><\/p>\n

Marketing tip: <\/b>Partner with fitness influencers to showcase your products’ benefits.<\/span><\/p>\n

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2. Skincare Products\u00a0<\/span><\/h2>\n

The skincare industry is booming as consumers prioritize self-care. In terms of aesthetics, many young women want to emulate the \u201cClean Girl\u201d look, which emphasizes minimal makeup in favor of clear, gorgeous skin. A standard skincare routine will consist of cleanser, moisturizer, sunscreen, serum, exfoliant, and face masks, which gives you a variety of products to work with.<\/span><\/p>\n

Trending buzzwords that catch consumer attention are \u201cclean beauty,\u201d \u201chydrating,\u201d \u201cnatural,\u201d \u201cno preservatives,\u201d and \u201csustainable.\u201d Popular ingredients include hyaluronic acid, snail mucin, and retinol.\u00a0<\/span><\/p>\n

K-Beauty (Korean Beauty) has long since dominated the skincare market for trend forward consumers; according to the <\/span>Pinterest Fall 2024 Report<\/span><\/a>, there is a growing interest in a number of Japanese topics, including nails, room decor, and accessories, so it may be worthwhile to do research on trending Japanese skincare products to stay ahead!<\/span><\/p>\n

Tip: <\/b>In an age where consumers are hyper-aware of \u201cingredient soup\u201d on their skincare, simple is better. Look into products with few or single ingredients.<\/span><\/p>\n

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3. Makeup<\/span><\/h2>\n

Makeup remains a perennially popular category, with new trends constantly emerging. Lip stains have seen consistent interest over the past year and are expected to stay hot in 2024.<\/span><\/p>\n

With \u201cClean Girl\u201d still being a dominant aesthetic, searches such as \u201c<\/span>no makeup makeup<\/span><\/a>\u201d continue to stay on top as consumers look for a way to get this look beyond skincare<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2024\/09\/Makeup-Graph.png” alt=”This graph denotes the frequent spikes of interest in no makeup makeup via google trends” title_text=”Makeup Graph” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font_size=”13px” custom_margin=”-12px|||||” global_colors_info=”{}”]<\/p>\n

\u201cNo makeup makeup\u201d maintains a steady popularity with occasional spikes in interest.<\/span><\/p>\n

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\u00a0Marketing strategy:<\/b> Create makeup tutorials to help customers get the most out of your products. A viral makeup look could be the key to your e-commerce success.<\/span><\/p>\n

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4. Coats and Jackets<\/span><\/h2>\n

Outerwear is a lucrative market, driven by seasonal demand and outdoor lifestyle trends. The outdoor clothing market is projected to reach $45 billion by 2027. Consider dropshipping or affiliate marketing to enter this space with lower upfront costs.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2024\/09\/Outerwear-Graph.png” alt=”This is a list of jackets trending in Google searches. Trending jackets are 1. m81 gore tex jacket, 2. the north face men’s, 3. superdry jacket, 4. starter jackets 90s, and 5. boss puffer jacket” title_text=”Outerwear Graph” align=”center” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font_size=”13px” custom_margin=”-12px|||||” global_colors_info=”{}”]<\/p>\n

This is a list of jackets trending in Google searches<\/span><\/p>\n

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5. Bicycles (Especially E-bikes)<\/span><\/h2>\n

The cycling industry is experiencing a revolution with the rise of e-bikes. Interest in electric bicycles peaks each summer, with the market expected to<\/span> grow 10% annually until 2030<\/span><\/a>. Even large items like e-bikes can be successfully dropshipped with the right strategy.<\/span><\/p>\n

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6. Arts and Crafts Supplies<\/span><\/h2>\n

Crafting supplies have seen renewed interest post-pandemic. Gen-Z and millennials in particular focus on fostering new hobbies for mental health. According to Pinterest, searches for \u201cfall activities\u201d have increased by 50%, with a strong focus on DIY activities.\u00a0 Popular niches include crochet kits, paint-by-numbers, and pottery clay. Tap into the sustainability angle by sourcing eco-friendly materials for environmentally conscious crafters.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2024\/09\/Japanese-Crochet-Bags.png” alt=”This graph from Pinterest shows the 380% increase in searches for Japanese crochet bag since last year” title_text=”Japanese Crochet Bags” align=”center” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font_size=”13px” custom_margin=”-12px|||||” global_colors_info=”{}”]<\/p>\n

Source: <\/span>Pinterest<\/span><\/a><\/p>\n

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7. Drinkware<\/span><\/h2>\n

The past virality of the Stanley tumbler has proven that drinkware is a lucrative market. Insulated tumblers and shot glasses are trending in the drinkware category. The tumbler market alone is projected to reach <\/span>$1.9 billion<\/span><\/a> by 2028. Consider private labeling to create unique drinkware products with your branding.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2024\/09\/tumbler.png” alt=”This lists rising searches in Google trends related to tumblers. The searches are 1. starbucks tumbler 2024, 2. cirkul tumbler, owala 24 oz tumbler, 4. stanlet quencher h2.0 flowstate stainless steel tumbler, and 5\/ tal hudson tumbler” title_text=”tumbler” align=”center” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font_size=”13px” custom_margin=”-12px|||||” global_colors_info=”{}”]<\/p>\n

This shows the rising trending searches for 2024 in <\/span>Google Trends<\/span><\/a><\/p>\n

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8. Wine<\/span><\/h2>\n

Wine enthusiasts seek new and unique experiences, presenting opportunities for e-commerce entrepreneurs. Key trends include rising demand for organic\/natural wines, interest in undiscovered wine regions, and the popularity of subscription boxes. Wine subscription services could offer themed boxes like regional tours, natural wine discoveries, or food pairing sets. Adding virtual tastings, customization options, sustainability focus, and limited releases can help differentiate offerings. The key is providing value through curation, education, and unique selections not easily found elsewhere, appealing to wine lovers looking beyond standard retail options. By tapping into these trends, Shopify stores can create compelling wine experiences for customers.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2024\/09\/wine.png” alt=”This graph from google trends shows the spike of interest in wine around the 2023 holiday season. After that, it remains steady for most of 2024″ title_text=”wine” align=”center” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font_size=”13px” custom_margin=”-12px|||||” global_colors_info=”{}”]<\/p>\n

Interest in wine has remained relatively steady since the start of the year, with a spike in the 2023 holiday season.<\/span><\/p>\n

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9. Socks<\/span><\/h2>\n

Not only are socks a popular gift for the holiday season, but they\u2019re also a consistently profitable option for e-commerce. Socks offer endless opportunities for customization and niche targeting. Specific materials such as merino wool have a cult following, while others love to have socks that proclaim their interests in TV shows, movies, and anime. Consider licensed designs or sustainable materials to stand out.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2024\/09\/socks.png” alt=”This graph from google trends shows the spike of interest in socks around the 2023 holiday season. After that, it remains steady for most of 2024″ title_text=”socks” align=”center” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font_size=”13px” custom_margin=”-12px|||||” global_colors_info=”{}”]<\/p>\n

This graph shows the surge in interest during the holidays.<\/span><\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2024\/09\/socks-2.png” alt=”This graph from google trends shows the spike of interest in socks around the 2023 holiday season. After that, it remains steady for most of 2024″ title_text=”socks 2″ align=”center” _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font_size=”13px” custom_margin=”-12px|||||” global_colors_info=”{}”]<\/p>\n

New Breakout terms for 2024<\/p>\n

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Generative and Scripted AI to engage shoppers in conversational eCommerce.<\/strong><\/h4>\n

Create happy customers while growing your business!<\/strong><\/h4>\n
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