{"id":8890,"date":"2023-11-29T13:45:25","date_gmt":"2023-11-29T20:45:25","guid":{"rendered":"https:\/\/www.ometrics.com\/blog\/?p=8890"},"modified":"2023-11-29T13:45:30","modified_gmt":"2023-11-29T20:45:30","slug":"unpacking-the-results-cyber-week-2023","status":"publish","type":"post","link":"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/","title":{"rendered":"\u00a0Unpacking the Results: Cyber Week 2023"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; theme_builder_area=&#8221;post_content&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p><span style=\"font-weight: 400;\">Back in October, Adobe Analytics released their 2023 Holiday Spending forecast, which predicted that holiday sales (Now.1 to Dec.31) would reach <\/span><b>$221.8 billion<\/b><span style=\"font-weight: 400;\">, representing a <\/span><b>4.8% growth<\/b><span style=\"font-weight: 400;\"> year-over-year (YoY). Extreme discounts and the popularity of Buy Now, Pay Later (BNPL) were expected to cause even the most frugal of shoppers to ignore their budgets in favor of a good deal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Black Friday and Cyber Monday are no longer single-day events \u2013 it&#8217;s just one part of a broader Black November experience. Retailers started their promotions earlier, spreading sales throughout November and even extending into December.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the week leading up to Cyber Week \u2013 the shopping period including Thanksgiving, Black Friday, and Cyber Monday \u2013 online sentiment seemed to favor the opposite, with many shoppers pointing out bad sales and hyper-inflated pricing.<\/span> <a href=\"https:\/\/www.reuters.com\/markets\/us\/us-holiday-sales-grow-slower-pace-this-holiday-season-report-2023-11-02\/\"><b>Industry forecasters<\/b> <\/a><span style=\"font-weight: 400;\">also warned of stricter budgets this holiday season amid student loan repayments, the rising cost of groceries, and increasing interest rates.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, despite the general temperament online, recently released Adobe Analytics data shows record holiday spending with Cyber Monday took center stage, boasting a remarkable <\/span><b>9.6%<\/b><span style=\"font-weight: 400;\"> YoY growth to an impressive <\/span><b>$12.4 billion<\/b><span style=\"font-weight: 400;\">. The entirety of Cyber Week saw a<\/span><b> 7.8%<\/b><span style=\"font-weight: 400;\"> YoY surge, reaching a staggering <\/span><b>$38 billion<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Between November 1 and November 27, shoppers have been active online, spending a hefty <\/span><b>$109.3 billion<\/b><span style=\"font-weight: 400;\">\u2014a solid 7.3% increase compared to the same period last year. 60%, is linked to five specific categories, electronics, ($21.7 billion); apparel ($19.2 billion); furniture ($14.7 billion); grocery shopping ($6.8 billion); and toys ($3.1 billion).<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Cyber Monday Highlights<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Consumer spending surpassed Adobe\u2019s initial projection, solidifying Cyber Monday as the largest online shopping day in history, with eager shoppers capitalizing on substantial discounts across various categories.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">According to Adobe Analytics, in the peak hour from 10:00 to 11:00 pm Eastern, $15.7 million was spent every minute.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In terms of steep discounts, electronics led the charge with discounts peaking at 31% off the listed price.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apparel was the favorite amongst shoppers this year, with online sales up 189% compared to last October.<\/span><\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;https:\/\/www.ometrics.com\/ochatbot-for-enterprise\/&#8221; border_radii=&#8221;on|3px|3px|3px|3px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#68AB37&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; global_module=&#8221;6437&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2022\/08\/Ochatbot_ecomm-cart-420&#215;420-1-300&#215;300.png&#8221; alt=&#8221;shopify plugins&#8221; title_text=&#8221;Ochatbot_ecomm-cart 420&#215;420&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|3px||3px|false|false&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h4><b data-stringify-type=\"bold\">True AI to engage customers for eCommerce, business leads, and customer support.<\/b><\/h4>\n<div><\/div>\n<ul>\n<li>\n<h4>5% to 35% Increase in AOV*<\/h4>\n<\/li>\n<li>\n<h4>20% to 40% Increase in Revenue*<\/h4>\n<\/li>\n<li>\n<h4>25% to 45% Reduction in Tickets with a Customer Service Chatbot<\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"color: #008000;\"><strong><b data-stringify-type=\"bold\">We Guarantee Results&#8230; Or Work For Free!<\/b><\/strong><\/span><\/p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.ometrics.com\/ochatbot-for-enterprise\/&#8221; button_text=&#8221;Learn More&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;24px&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#E09900&#8243; button_border_width=&#8221;0px&#8221; button_icon=&#8221;&#x3d;||divi||400&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">*When shoppers engage with Ochatbot\u00ae<\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; custom_padding=&#8221;||0px|||&#8221;]<h2><span style=\"font-weight: 400;\">Mobile Beats Out Desktop for the First Time<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Over the course of Cyber Week, mobile shopping outpaced desktop, driving 51.8% of online sales, indicating that the small-screen shopping experience is finally offering more than its desktop counterpart.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><\/span><\/h2>\n<h2><span style=\"font-weight: 400;\"><\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">The Winners<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Some industries stood out more than others. Apparel was the favored category on Cyber Monday and brands like Abercrombie and Fitch still managed to attract consumers despite decreasing their discount from 30% last year to 25% this year. Other categories also saw strong demand, including appliances (up 166%) and electronics (up 103%). <\/span><a href=\"https:\/\/finance.yahoo.com\/news\/cyber-monday-rings-in-124-billion-in-sales-as-consumers-hunt-for-bargains-153558512.html\"><span style=\"font-weight: 400;\">Beauty and skincare<\/span><\/a><span style=\"font-weight: 400;\"> also proved to be a favorite amongst shoppers, with brands like e.l.f. Beauty and Coty being go-tos for consumers.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><\/span><\/h2>\n<h2><span style=\"font-weight: 400;\"><\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">Buy Now, Pay Later Usage Grows<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Though the average consumer has become more budget-conscious, this year Buy Now, Pay Later (BNPL), such as Klarna, Affirm, or Afterpay proved to be a popular alternative means of flexing the budget. From November 1 to November 27, BNPL accounted for $8.3 billion of holiday spending, a 17% YoY growth,\u00a0 with Cyber Monday seeing $940 million in online sales, an all-time high, up 42.5% YoY. Interestingly, the average number of items per order surged by 11% compared to the previous year, indicating that shoppers are increasingly utilizing BNPL for more expensive purchases.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><\/span><\/h2>\n<h2><span style=\"font-weight: 400;\"><\/span><\/h2>\n<h2><span style=\"font-weight: 400;\">Key Takeaway<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Consumer spending is expected to remain strong throughout the rest of December. The results of Cyber Week 2023 present valuable lessons for business owners in optimizing their strategies for the holiday season. The record-breaking sales and consumer spending during this period show that consumers are still hungry for any discounts, even in the face of budgetary concerns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let the increasing popularity of mobile shopping be a sign to revamp your mobile experience. It\u2019s clear that clunky UX and poorly designed mobile sites are going to start being a detriment to many businesses in the coming years. Businesses should prioritize providing a seamless and convenient shopping experience across mobile devices to cater to the growing preference for mobile shopping. This could include having a responsive website, a user-friendly mobile app, and streamlined checkout processes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for an extensive review of your website, Ometrics offers free conversion audits for eCommerce business owners. We help you:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand where users are getting stuck on your site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get new ideas to improve the <\/span><a href=\"https:\/\/ometrics.agency\/what-is-conversion-rate-optimization\/\"><span style=\"font-weight: 400;\">conversion rate<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determine if the site engages shoppers<\/span><\/li>\n<\/ul>[\/et_pb_text][et_pb_button button_text=&#8221;Get a Free eCommerce Audit&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; button_url=&#8221;https:\/\/ometrics.agency\/ecommerce-audit\/&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#FFFFFF&#8221; button_bg_color=&#8221;#68AB37&#8243; button_bg_enable_color=&#8221;on&#8221; button_border_width=&#8221;0px&#8221; button_font=&#8221;|600|||||||&#8221; button_alignment=&#8221;center&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Back in October, Adobe Analytics released their 2023 Holiday Spending forecast, which predicted that holiday sales (Now.1 to Dec.31) would reach $221.8 billion, representing a 4.8% growth year-over-year (YoY). Extreme discounts and the popularity of Buy Now, Pay Later (BNPL) were expected to cause even the most frugal of shoppers to ignore their budgets in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-8890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conversion-rate-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00a0Unpacking the Results: Cyber Week 2023<\/title>\n<meta name=\"description\" content=\"Record-breaking sales and valuable insights from Cyber Week 2023 offer key lessons for business owners to optimize strategies and cater to consumer preferences.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a0Unpacking the Results: Cyber Week 2023\" \/>\n<meta property=\"og:description\" content=\"Record-breaking sales and valuable insights from Cyber Week 2023 offer key lessons for business owners to optimize strategies and cater to consumer preferences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Ometrics\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ometrics\/\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/ometrics\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-29T20:45:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-29T20:45:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2023\/11\/6-Biggest-Challenges-of-AI-Marketing-and-How-to-Solve-Them-5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"563\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Greg Ahern\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Greg Ahern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/\"},\"author\":{\"name\":\"Greg Ahern\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/#\/schema\/person\/2e626ba442cbcf4e1db7e9fe737dcbc8\"},\"headline\":\"\u00a0Unpacking the Results: Cyber Week 2023\",\"datePublished\":\"2023-11-29T20:45:25+00:00\",\"dateModified\":\"2023-11-29T20:45:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/\"},\"wordCount\":1161,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.ometrics.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2023\/11\/6-Biggest-Challenges-of-AI-Marketing-and-How-to-Solve-Them-5.jpg\",\"articleSection\":[\"Conversion Rate Optimization\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/\",\"url\":\"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/\",\"name\":\"\u00a0Unpacking the Results: Cyber Week 2023\",\"isPartOf\":{\"@id\":\"https:\/\/www.ometrics.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2023\/11\/6-Biggest-Challenges-of-AI-Marketing-and-How-to-Solve-Them-5.jpg\",\"datePublished\":\"2023-11-29T20:45:25+00:00\",\"dateModified\":\"2023-11-29T20:45:30+00:00\",\"description\":\"Record-breaking sales and valuable insights from Cyber Week 2023 offer key lessons for business owners to optimize strategies and cater to consumer preferences.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/#primaryimage\",\"url\":\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2023\/11\/6-Biggest-Challenges-of-AI-Marketing-and-How-to-Solve-Them-5.jpg\",\"contentUrl\":\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2023\/11\/6-Biggest-Challenges-of-AI-Marketing-and-How-to-Solve-Them-5.jpg\",\"width\":1000,\"height\":563,\"caption\":\"Unpacking the Results: Cyber Week 2023\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ometrics.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00a0Unpacking the Results: Cyber Week 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/#website\",\"url\":\"https:\/\/www.ometrics.com\/blog\/\",\"name\":\"Ometrics\",\"description\":\"AI Chatbots, Conversion Rate Optimization Resources, Exit Popups, A-B Testing\",\"publisher\":{\"@id\":\"https:\/\/www.ometrics.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ometrics.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/#organization\",\"name\":\"Ometrics\",\"url\":\"https:\/\/www.ometrics.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2019\/06\/ometrics-logo-white-r-210x45.png\",\"contentUrl\":\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2019\/06\/ometrics-logo-white-r-210x45.png\",\"width\":210,\"height\":45,\"caption\":\"Ometrics\"},\"image\":{\"@id\":\"https:\/\/www.ometrics.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Ometrics\/\",\"https:\/\/x.com\/ometrics\",\"https:\/\/www.instagram.com\/ometricsllc\/\",\"https:\/\/www.linkedin.com\/company\/ometrics\",\"https:\/\/www.youtube.com\/channel\/UCqOKmRfWQ7v7cgXAuSABFIw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/#\/schema\/person\/2e626ba442cbcf4e1db7e9fe737dcbc8\",\"name\":\"Greg Ahern\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f1e660b474ae1134f6648fb4f62489cf0672e17474fa4eeadcb2bca8b9a9e25e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f1e660b474ae1134f6648fb4f62489cf0672e17474fa4eeadcb2bca8b9a9e25e?s=96&d=mm&r=g\",\"caption\":\"Greg Ahern\"},\"description\":\"Greg Ahern Founder and CEO of Ometrics\u00ae and Ochatbot\u00ae is a fanatic about artificial intelligence, machine learning, AI chatbots, conversational ecommerce, lead generation and conversion rate optimization. Greg has been a successful Internet entrepreneur since 1994. He speaks at conferences and webinars and has built a number of internet businesses. You can follow Greg on Twitter @gregahern, Linkedin, and join his CRO Hacks Groups on Slack. https:\/\/www.ometrics.com\/cro-growth-hacks\/\",\"sameAs\":[\"https:\/\/www.ometrics.com\",\"http:\/\/www.facebook.com\/ometrics\",\"https:\/\/x.com\/gregahern\"],\"url\":\"https:\/\/www.ometrics.com\/blog\/author\/domoreblogs\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00a0Unpacking the Results: Cyber Week 2023","description":"Record-breaking sales and valuable insights from Cyber Week 2023 offer key lessons for business owners to optimize strategies and cater to consumer preferences.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/","og_locale":"en_US","og_type":"article","og_title":"\u00a0Unpacking the Results: Cyber Week 2023","og_description":"Record-breaking sales and valuable insights from Cyber Week 2023 offer key lessons for business owners to optimize strategies and cater to consumer preferences.","og_url":"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/","og_site_name":"Ometrics","article_publisher":"https:\/\/www.facebook.com\/Ometrics\/","article_author":"http:\/\/www.facebook.com\/ometrics","article_published_time":"2023-11-29T20:45:25+00:00","article_modified_time":"2023-11-29T20:45:30+00:00","og_image":[{"width":1000,"height":563,"url":"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2023\/11\/6-Biggest-Challenges-of-AI-Marketing-and-How-to-Solve-Them-5.jpg","type":"image\/jpeg"}],"author":"Greg Ahern","twitter_misc":{"Written by":"Greg Ahern","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/#article","isPartOf":{"@id":"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/"},"author":{"name":"Greg Ahern","@id":"https:\/\/www.ometrics.com\/blog\/#\/schema\/person\/2e626ba442cbcf4e1db7e9fe737dcbc8"},"headline":"\u00a0Unpacking the Results: Cyber Week 2023","datePublished":"2023-11-29T20:45:25+00:00","dateModified":"2023-11-29T20:45:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/"},"wordCount":1161,"commentCount":0,"publisher":{"@id":"https:\/\/www.ometrics.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2023\/11\/6-Biggest-Challenges-of-AI-Marketing-and-How-to-Solve-Them-5.jpg","articleSection":["Conversion Rate Optimization"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/","url":"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/","name":"\u00a0Unpacking the Results: Cyber Week 2023","isPartOf":{"@id":"https:\/\/www.ometrics.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/#primaryimage"},"image":{"@id":"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2023\/11\/6-Biggest-Challenges-of-AI-Marketing-and-How-to-Solve-Them-5.jpg","datePublished":"2023-11-29T20:45:25+00:00","dateModified":"2023-11-29T20:45:30+00:00","description":"Record-breaking sales and valuable insights from Cyber Week 2023 offer key lessons for business owners to optimize strategies and cater to consumer preferences.","breadcrumb":{"@id":"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/#primaryimage","url":"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2023\/11\/6-Biggest-Challenges-of-AI-Marketing-and-How-to-Solve-Them-5.jpg","contentUrl":"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2023\/11\/6-Biggest-Challenges-of-AI-Marketing-and-How-to-Solve-Them-5.jpg","width":1000,"height":563,"caption":"Unpacking the Results: Cyber Week 2023"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ometrics.com\/blog\/unpacking-the-results-cyber-week-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ometrics.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00a0Unpacking the Results: Cyber Week 2023"}]},{"@type":"WebSite","@id":"https:\/\/www.ometrics.com\/blog\/#website","url":"https:\/\/www.ometrics.com\/blog\/","name":"Ometrics","description":"AI Chatbots, Conversion Rate Optimization Resources, Exit Popups, A-B Testing","publisher":{"@id":"https:\/\/www.ometrics.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ometrics.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ometrics.com\/blog\/#organization","name":"Ometrics","url":"https:\/\/www.ometrics.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ometrics.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2019\/06\/ometrics-logo-white-r-210x45.png","contentUrl":"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2019\/06\/ometrics-logo-white-r-210x45.png","width":210,"height":45,"caption":"Ometrics"},"image":{"@id":"https:\/\/www.ometrics.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ometrics\/","https:\/\/x.com\/ometrics","https:\/\/www.instagram.com\/ometricsllc\/","https:\/\/www.linkedin.com\/company\/ometrics","https:\/\/www.youtube.com\/channel\/UCqOKmRfWQ7v7cgXAuSABFIw"]},{"@type":"Person","@id":"https:\/\/www.ometrics.com\/blog\/#\/schema\/person\/2e626ba442cbcf4e1db7e9fe737dcbc8","name":"Greg Ahern","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ometrics.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f1e660b474ae1134f6648fb4f62489cf0672e17474fa4eeadcb2bca8b9a9e25e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f1e660b474ae1134f6648fb4f62489cf0672e17474fa4eeadcb2bca8b9a9e25e?s=96&d=mm&r=g","caption":"Greg Ahern"},"description":"Greg Ahern Founder and CEO of Ometrics\u00ae and Ochatbot\u00ae is a fanatic about artificial intelligence, machine learning, AI chatbots, conversational ecommerce, lead generation and conversion rate optimization. Greg has been a successful Internet entrepreneur since 1994. He speaks at conferences and webinars and has built a number of internet businesses. You can follow Greg on Twitter @gregahern, Linkedin, and join his CRO Hacks Groups on Slack. https:\/\/www.ometrics.com\/cro-growth-hacks\/","sameAs":["https:\/\/www.ometrics.com","http:\/\/www.facebook.com\/ometrics","https:\/\/x.com\/gregahern"],"url":"https:\/\/www.ometrics.com\/blog\/author\/domoreblogs\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/posts\/8890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/comments?post=8890"}],"version-history":[{"count":3,"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/posts\/8890\/revisions"}],"predecessor-version":[{"id":8894,"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/posts\/8890\/revisions\/8894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/media\/8893"}],"wp:attachment":[{"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/media?parent=8890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/categories?post=8890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/tags?post=8890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}