[et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
It\u2019s undeniable that AI is taking an ever-more prominent place in the business world, particularly when it comes to communications.<\/span><\/p>\n Chatbots, predictive analytics, virtual assistants \u2013 these are just some of the tools that businesses are using to optimize communication both internally and externally.\u00a0<\/span><\/p>\n Whether it\u2019s creating onboarding emails or providing 24\/7 customer service, there\u2019s a seemingly inexhaustive list of uses and benefits. And beyond improving communication, these tools have the power to boost your team\u2019s productivity and efficiency, create personalized experiences that lead to increased customer loyalty, and ultimately help your business stand out from the competition.\u00a0<\/span><\/p>\n This article will explore how businesses are currently leveraging AI and how these tools will shape the future of corporate communications.<\/span><\/p>\n Before we look at different trends, we should take the time to be au fait with the different tools in play.<\/span><\/p>\n Whether it\u2019s part of shopping for groceries or navigating your bank\u2019s customer service department, chatbots are becoming an increasingly common way for businesses to communicate with online customers at any time of day.<\/span><\/p>\n Often, chatbots provide as much detailed guidance as they can, though they may hand over to a human operative at a certain stage.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-of-ocado.png” alt=”screenshot of ocado” title_text=”screenshot of ocado” align=”center” _builder_version=”4.21.0″ _module_preset=”default” width=”70%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”13px” global_colors_info=”{}”]<\/p>\n Screenshot Sourced<\/span><\/a> from Ocado.com<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Some chatbots use IVR technology. <\/span>IVR stands for<\/span><\/a> interactive voice response and is an automated customer service that uses pre-recorded messages or text-to-speech technology. The more updated conversational IVR uses advanced and sophisticated language processing to offer customers a more nuanced and personalized service.<\/span><\/p>\n AI can be used to effectively predict future customer behaviors and trends, as it\u2019s able to generate and compute large amounts of data.\u00a0<\/span><\/p>\n This can help businesses in various industries anticipate customer needs, identify issues, and improve customer experience. Many <\/span>eCommerce businesses use big data<\/span><\/a> to predict demand and gain better insights into customer behavior.<\/span><\/p>\n Predictive analytics is also crucial for tracking KPIs to improve the customer experience. This is particularly applicable for customer support teams. With predictive analytics, you can forecast call volume and adjust staff coverage accordingly. This allows teams to efficiently answer calls, leading to improved customer satisfaction.\u00a0<\/span><\/p>\n Speech recognition software uses AI algorithms to analyze conversations between customers and staff (or even among employees). This real-time process works to identify patterns, topics, and intentions in the conversation, which is particularly useful for improving customer service.\u00a0<\/span><\/p>\n Such software can also make the process of transcribing and dictation more efficient by generating text from audio recordings, as well as creating automated captions for marketing videos. Automating all of these processes allows teams to save significant time and focus on creating more meaningful interactions with customers.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” link_option_url=”https:\/\/www.ometrics.com\/ochatbot-for-enterprise\/” border_radii=”on|3px|3px|3px|3px” border_width_all=”3px” border_color_all=”#68AB37″ global_module=”6437″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2022\/08\/Ochatbot_ecomm-cart-420×420-1-300×300.png” alt=”shopify plugins” title_text=”Ochatbot_ecomm-cart 420×420″ align=”center” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”|3px||3px|false|false” border_width_all=”0px” global_colors_info=”{}”]<\/p>\n WE GUARANTEE RESULTS!<\/strong><\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/www.ometrics.com\/ochatbot-for-enterprise\/” button_text=”Learn More” _builder_version=”4.24.2″ _module_preset=”default” custom_button=”on” button_text_size=”24px” button_text_color=”#FFFFFF” button_bg_color=”#f47404″ button_border_width=”0px” button_font=”|700|||||||” button_icon=”=||divi||400″ global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Virtual assistants are a great way to increase productivity, as they perform those mundane tasks that can slow you down. Mexi, Butleroy, and Alexa for Business are a few examples of such assistants. They streamline your workday by emailing, texting, scheduling, arranging meetings, and performing research, as per your command.<\/span><\/p>\n Smart assistants are a particular boon when it comes to maintaining contact with your remote team. It\u2019s important to prioritize <\/span>communication in distributed teams<\/span><\/a>, and using virtual assistants can help you do this by scheduling regular meetings, reminding teams of upcoming events, and taking extensive notes during calls.<\/span><\/p>\n <\/span><\/p>\n Now that we\u2019ve explored the most common AI tools businesses use, let\u2019s take a deeper dive into the way these are revolutionizing corporate communications. From customer service to human resources, these are fields that are currently experiencing the most changes due to the myriad effects of AI technology.<\/span><\/p>\n Let\u2019s start with the obvious one. We\u2019ve discussed chatbots, but it feels like the sky\u2019s the limit when it comes to customer service applications.<\/span><\/p>\n AI is already being used in contact centers and online customer support to great effect. AI technology, in the form of chatbots or IVR, reduces answering time, automatically routes requests, and provides greater comprehension of customers\u2019 needs.<\/span><\/p>\n Cloud communication providers, such as <\/span>Vonage<\/span><\/a>, often offer their own conversational AI to seamlessly integrate with their VoIP technology. This technology then detects customer needs via patterns in conversation.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-of-vonage.png” alt=”screenshot of vonage” title_text=”screenshot of vonage” align=”center” _builder_version=”4.21.0″ _module_preset=”default” width=”62%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”13px” global_colors_info=”{}”]<\/p>\n Screenshot Sourced<\/span><\/a> from Vonage.com<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Chatbots allow companies to offer round-the-clock customer engagement, leading to greater customer satisfaction. Other benefits include reduced labor costs and the opportunity to offer multilingual customer service.<\/span><\/p>\n AI and marketing are perfectly complemented when it comes to communication.<\/span><\/p>\n For one thing, smart campaigns that leverage AI algorithms can create hyper-targeted ads. AI can segment customers according to their online data and promote marketing materials to different segments.\u00a0<\/span><\/p>\n Then there\u2019s <\/span>email marketing<\/span><\/a> \u2013 the holy grail of marketing communications. Here, AI can automate tasks to save you time, including segmenting emails, triggering workflows, and updating contacts lists regularly and efficiently. Some email providers like MailChimp<\/a> even have built-in generative AI tools to create email content for you.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2023\/10\/screenshot-of-intuitt.jpg” alt=”screenshot of intuitt” title_text=”screenshot of intuitt” align=”center” _builder_version=”4.21.0″ _module_preset=”default” width=”62%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” text_font_size=”13px” global_colors_info=”{}”]<\/p>\n Image Sourced<\/span><\/a> from Intuit.com<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Similarly, <\/span>AI writing assistants<\/span><\/a> can be beneficial for the content creation process, helping marketers craft engaging content that\u2019s tailored to their target audience.<\/span><\/p>\n On top of this, marketers can make use of AI marketing tools that analyze data, such as historical campaign performance, so you can optimize future campaigns. The result is marketing emails that are personalized to specific audiences, significantly more engaging, and ultimately more impactful.<\/span><\/p>\n AI can also play a role in market research, helping you gain invaluable insights into consumer behavior quickly and seamlessly.\u00a0<\/span><\/p>\n Just as AI can help with external communications, it can be equally as beneficial for communicating with colleagues and staff internally to boost engagement.<\/span><\/p>\n AI can identify patterns in employee behavior and their communication preferences, as well as analyze the frequency and quality of workplace conversations. This, in turn, can help you figure out the best way of communicating with employees, which is especially important if you are managing a remote team.\u00a0<\/span><\/p>\n Importantly, AI solutions can also monitor employee performance. It\u2019s up to you which metrics you track, but be sure to let employees know in advance that you\u2019re doing so.<\/span><\/p>\n Other areas that AI can help include:<\/span><\/p>\n Finally, AI can be especially beneficial for onboarding new employees. For example, HR leaders can automate mundane and time-consuming tasks, such as sending welcome emails and creating learning materials. In these messages, you might also clarify communication methods and best practices, such as not sending emails during out-of-office hours, the relevant apps that they need to utilize like Slack, and whether the new employee should make customer calls using a <\/span>VoIP or landline<\/span><\/a>.<\/span><\/p>\n AI communication tools can help identify prospects and data patterns and communicate these insights with your sales team. In fact, <\/span>chatbots are natural lead generators<\/span><\/a>, as they can use visitor engagement and direct communication to qualify leads.<\/span><\/p>\n The result? Your team is freed up from mundane legwork, letting them focus on the all-important conversion process.<\/span><\/p>\n AI can also help with lead nurturing itself. By tracking interested customers and sending them tailored messages, you can keep their attention on your product or service.<\/span><\/p>\n Keep in mind that while AI tools can help your sales team in numerous ways, they may need additional tools to support them in their role and more effectively generate and nurture leads.\u00a0<\/span><\/p>\n For example, if your team is remote as many eCommerce teams today are, tools like <\/span>RealVNC<\/span><\/a> would allow them to securely access and control remote devices from anywhere in the world. This will also ensure they have access to the different AI platforms you implement so they can be productive no matter where they\u2019re working.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2023\/10\/rising-graphs-and-charts.png” alt=”rising graphs and charts” title_text=”rising graphs and charts” align=”center” _builder_version=”4.21.0″ _module_preset=”default” width=”47%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The benefits of predictive analytics really come into their own when it comes to highlighting potential business solutions.<\/span><\/p>\nAI business communication tools<\/span><\/h2>\n
Automated chatbots<\/span><\/h3>\n
Predictive analytics<\/span><\/h3>\n
Text and speech recognition<\/span><\/h3>\n
Generative and Scripted AI to engage shoppers in conversational eCommerce.<\/strong><\/h4>\n
Create happy customers while growing your business!<\/strong><\/h4>\n
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1 out of 4 shoppers make a purchase on average*<\/h4>\n<\/li>\n
5% to 35% Increase in AOV*<\/h4>\n<\/li>\n
25% to 45% Reduction in Support Tickets<\/h4>\n<\/li>\n<\/ul>\n
Virtual assistants<\/span><\/h3>\n
6 ways AI is shaping business communication<\/span><\/h2>\n
1. Customer service<\/span><\/h4>\n
2. Marketing<\/span><\/h4>\n
3. Human resources<\/span><\/h4>\n
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4. Lead nurturing<\/span><\/h4>\n
5. Business management<\/span><\/h4>\n