{"id":8697,"date":"2023-09-05T13:09:01","date_gmt":"2023-09-05T19:09:01","guid":{"rendered":"https:\/\/www.ometrics.com\/blog\/?p=8697"},"modified":"2023-09-20T14:01:20","modified_gmt":"2023-09-20T20:01:20","slug":"8-recent-trends-that-shape-ecommerce","status":"publish","type":"post","link":"https:\/\/www.ometrics.com\/blog\/8-recent-trends-that-shape-ecommerce\/","title":{"rendered":"8 Recent Trends That Shape Ecommerce"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; theme_builder_area=&#8221;post_content&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p><span style=\"font-weight: 400;\">Ecommerce plays a prominent role in an ever-changing digital landscape. According to Forbes, the total ecommerce market is expected to reach a total of $8.1 trillion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales of goods and services on the internet have been on the rise for a while, given how convenient it is to shop online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The potential to make money via ecommerce is appealing to aspiring entrepreneurs. However, before they commit to pursuing their dream, they should be aware of what is trending in the industry to know what to expect.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Following trends that shape ecommerce should also be on the agenda for already established businesses. Failing to keep up with others puts one at a disadvantage, and there is no telling how much it will take to come back.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having said that, let\u2019s take a look at some of the most prominent ecommerce trends to get a better idea of what impact they have and how businesses should approach them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<h4><b>1. Artificial Intelligence<\/b><\/h4>\n<p><b><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Artificial intelligence and machine learning are no longer a gimmick. More and more online stores are trying to implement custom shopping experiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data collection and processing are a must to achieve that. Tools that register customer behavior let businesses develop tailor-made practices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopping preferences include the time spent browsing a specific page, when somebody is most likely to spend time shopping, what products they are comparing, and so on.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chatbots are another example of how AI is making itself known in ecommerce. Until now, customer support would have real people responding to different queries from consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That changed with <\/span><a href=\"https:\/\/www.ometrics.com\/blog\/interesting-chatbot-ideas\/\"><span style=\"font-weight: 400;\">chatbots<\/span><\/a><span style=\"font-weight: 400;\">. While they cannot replace real people completely, chatbots:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are available 24\/7<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer multilingual support<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Learn with every interaction<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The expectations are that chatbots will become even smarter in the future. In fact, AI and machine learning will likely introduce even more smart solutions that ecommerce businesses seek.<\/p>\n<p><\/span><\/p>\n<h4>\u00a02. <b>Virtual Reality<\/p>\n<p><\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Virtual reality is one of the most recent trends that is bound to continue to influence ecommerce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you think about the drawbacks of online shopping, one notable problem is the fact that you cannot try things before you buy them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The issue does not exist in all niches, and some shoppers are confident in individual brands or specific stores due to past experiences or recommendations from friends and family.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, for someone who is browsing fashion or home decor, for example, the sense of risk is what prevents them from completing the transaction right away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Augmented reality is a game changer since it lets you enter a virtual world and get the feel of a product before you commit to it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses that are looking to shift from the brick-and-mortar model and move their operations online can consider investing in virtual reality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The traveling industry is another niche that can benefit from VR. People who want to buy various packages online tend to research the destinations. Entering a virtual reality and getting the feel of what it would be like in real life is bound to simplify decision-making.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<h4><b>3. Social Media Commerce<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Facebook was the first platform to incorporate shopping directly into itself. Before, you would have various brands publishing content and redirecting social media users to a landing page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The extra effort is no longer necessary because businesses can now list products directly on <\/span><a href=\"https:\/\/www.ometrics.com\/blog\/10-best-tools-for-social-marketing-management-and-lead-generation\/\"><span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Naturally, it will take a while to get everything up there, and if new products become available, updating the listings becomes part of the business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since so many people are still using social media, not taking advantage of the most popular platforms would be a significant waste.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, brands first need to identify where their targeted demographic is to make the most out of the available resources. Simultaneously, if a brand has been using social media, then making the necessary adjustments should be no issue.<\/p>\n<p><\/span><\/p>\n<h4>\u00a04. <b>Voice Shopping<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">A rise in voice search is an interesting trend that developed naturally over time. Some of the <\/span><a href=\"https:\/\/setapp.com\/how-to\/best-dictation-software-for-mac\"><span style=\"font-weight: 400;\">best dictation software for Mac<\/span><\/a><span style=\"font-weight: 400;\"> or other devices lets you save time on typing and other tasks. In addition, it also assists people with disabilities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, nowadays, consumers rely on smart speakers and dedicated voice assistants (think the likes of Siri).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speaking into a microphone to find out the weather forecast or lyrics of a song you like does not seem that complicated.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voice shopping, meanwhile, is not as straightforward. It is up to the brands to optimize their store. Prior SEO strategy, including keywords, might not work. It is one thing when a consumer is typing a query into the search engine and another when they are using their voice. <\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;https:\/\/www.ometrics.com\/ochatbot-for-enterprise\/&#8221; border_radii=&#8221;on|3px|3px|3px|3px&#8221; border_width_all=&#8221;3px&#8221; border_color_all=&#8221;#68AB37&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; global_module=&#8221;6437&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2022\/08\/Ochatbot_ecomm-cart-420&#215;420-1-300&#215;300.png&#8221; alt=&#8221;shopify plugins&#8221; title_text=&#8221;Ochatbot_ecomm-cart 420&#215;420&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|3px||3px|false|false&#8221; border_width_all=&#8221;0px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h4><b data-stringify-type=\"bold\">True AI to engage customers for eCommerce, business leads, and customer support.<\/b><\/h4>\n<div><\/div>\n<ul>\n<li>\n<h4>5% to 35% Increase in AOV*<\/h4>\n<\/li>\n<li>\n<h4>20% to 40% Increase in Revenue*<\/h4>\n<\/li>\n<li>\n<h4>25% to 45% Reduction in Tickets with a Customer Service Chatbot<\/h4>\n<\/li>\n<\/ul>\n<p><span style=\"color: #008000;\"><strong><b data-stringify-type=\"bold\">We Guarantee Results&#8230; Or Work For Free!<\/b><\/strong><\/span><\/p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.ometrics.com\/ochatbot-for-enterprise\/&#8221; button_text=&#8221;Learn More&#8221; _builder_version=&#8221;4.17.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;24px&#8221; button_text_color=&#8221;#000000&#8243; button_bg_color=&#8221;#E09900&#8243; button_border_width=&#8221;0px&#8221; button_icon=&#8221;&#x3d;||divi||400&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][et_pb_text _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">*When shoppers engage with Ochatbot\u00ae<\/div>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<h4><b>5. Sustainability<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Sustainability is on the agenda a lot these days due to carbon footprints and other technologies leaving a significant mark on the environment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consumers are becoming more aware of the problem because various organizations try their best to raise awareness via multiple channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Local governments are trying to improve legislation, but some are struggling with that due to lobbying from big corporations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nevertheless, businesses that fail to adapt to the trend are bound to receive backlash from their customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Showing legitimate concerns can range from simple things, such as donating to local charities that spread sustainability awareness, to bigger investments, such as replacing delivery vehicles with eco-friendly options.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, sustainability does not end with just various processes surrounding the business. The product or service you offer might have some room for improvement, so be sure to consider the possibilities.<\/p>\n<p><\/span><\/p>\n<h4><b>6. Mobile Shopping<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Roughly half of all the internet traffic comes from mobile devices. Smartphones and tablets are more available, particularly the former.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It helps when accessibility to cellular data and Wi-Fi is wider as well. One can browse the device while traveling. There is no need to sit in front of a computer for that, and it includes shopping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses anticipate an even bigger switch from desktop to mobile in the upcoming years. As such, it is imperative to ensure that consumers have no trouble shopping on their smartphones or tablets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most websites are mobile-friendly, thanks to how easy it is to implement a theme compatible with all kinds of mobile devices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, investing in a dedicated iOS or Android app is worth a shout as well. It is the ultimate step to make the mobile shopping experience as convenient as it can get.<\/p>\n<p><\/span><\/p>\n<h4><b>7. Subscriptions<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Subscription works in favor of brands that wish to focus on customer loyalty and retention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The tricky part is persuading them to sign up. Not everyone wants to commit long-term by becoming a member.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands utilize FOMO and offer exclusive one-time deals, early access, behind-the-scenes footage, and everything else they can think of to attract customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is also an emphasis on building stronger relationships by engaging with subscribers via special newsletters with the intent to shape a sense of community among members and the brand\u2019s staff.<\/p>\n<p><\/span><\/p>\n<h4>\u00a08. <b>Livestream Shopping<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">You are probably familiar with TV shopping networks that run non-stop programs promoting various things people can order with a phone call.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The concept is a bit outdated, but the general idea behind it is making itself present in ecommerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the growth of streaming platforms, brands are discovering new methods to incorporate their marketing efforts into Twitch TV, YouTube, Facebook, and other platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These platforms create an opportunity to build a bond between the stream and an audience. Usually, it is influencers who work for a brand that stream content, though traditional TV networks are also trying their luck with live streaming.<\/span><\/p>\n<p><b><\/b><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">All in all, ecommerce is on a steady rise, and it is unlikely that will change soon. Whether you are someone who wants to pursue starting a business or someone who already runs one, keeping up with the trends should be a priority.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The information in this article ought to be a solid reference as to what is shaping the ecommerce industry and how to go about implementing the ideas yourself.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Ecommerce plays a prominent role in an ever-changing digital landscape. According to Forbes, the total ecommerce market is expected to reach a total of $8.1 trillion.\u00a0 Sales of goods and services on the internet have been on the rise for a while, given how convenient it is to shop online.\u00a0 The potential to make money [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1312837,17],"tags":[],"class_list":["post-8697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-marketing","category-social-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Recent Trends That Shape Ecommerce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ometrics.com\/blog\/8-recent-trends-that-shape-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Recent Trends That Shape Ecommerce\" \/>\n<meta property=\"og:description\" content=\"Ecommerce plays a prominent role in an ever-changing digital landscape. According to Forbes, the total ecommerce market is expected to reach a total of $8.1 trillion.\u00a0 Sales of goods and services on the internet have been on the rise for a while, given how convenient it is to shop online.\u00a0 The potential to make money [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ometrics.com\/blog\/8-recent-trends-that-shape-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Ometrics\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ometrics\/\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/ometrics\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-05T19:09:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T20:01:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2023\/09\/8-recent-trends-ecommerce.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" 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