[et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Source: <\/span>Unsplash<\/span><\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n As the number of e-commerce businesses and customers keeps growing, it\u2019s the perfect time to start an online business and drive traffic to your webpage. <\/span><\/p>\n It can be a bit challenging to drive traffic to a Shopify store because of the thousands of competitors on the market, Shopify SEO problems, and the store\u2019s complex navigation. However, some effective strategies can make the process easier and faster. If you want to learn how to drive traffic to your eCommerce store, check out the five strategies we discuss in this article that will help you attract new customers, increase sales and customer loyalty, and shine bright in the e-commerce world. <\/span><\/p>\n Before increasing your website traffic, you need to know how customers find your Shopify store and how they interact with your website. Only then will you be able to choose the right strategy. To make this process faster, you can use an automated web <\/span>Traffic Estimator<\/span><\/a> like the one by NinjaReports. This tool will help you estimate your website\u2019s traffic, discover keywords that drive traffic, and evaluate the traffic cost. Moreover, with traffic checkers, you can identify where the website\u2019s organic and paid traffic comes from. <\/span><\/p>\n According to <\/span>this study<\/span><\/a>, the channels that drive the most traffic to the over 60 thousand analyzed Shopify stores are: organic, direct, and Facebook and Google ads. <\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2023\/01\/5-ways-to-drive-traffic-2.png” alt=”types-of-traffic-that-come-to-shopify-store” title_text=”5 ways to drive traffic 2″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Source: <\/span>Sixads<\/span><\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Organic visitors find your website through Google search, unlike paid traffic which is when visitors find your page through Google ads. A direct channel is when a person types your website\u2019s URL or opens it through their browser bookmarks. Lastly, social media and Google ads have also shown to be incredibly effective if you want to drive traffic to the Shopify store. <\/span><\/p>\n If you want to drive organic traffic to your Shopify store, you might face some issues. Since organic traffic is all about SEO, there might be issues with keywords, store optimization, content quality, and search engine rankings. You could lose organic traffic if even one of these factors is not perfect. Let’s look at some tips on how to drive traffic to the Shopify store and <\/span>increase sales<\/span><\/a>. <\/span><\/p>\n It is essential to have a clear plan in mind when it comes to increasing traffic and sales. Success is impossible without the right strategy. Still, there is no universal strategy for all businesses that will bring the same great results. Before choosing a strategy, consider your budget, your business type, current traffic, and the people you want to reach. <\/span><\/p>\n Now, let\u2019s look at the top 5 ways to drive traffic and sales to your Shopify store. <\/span><\/p>\n What is the first step in the customer\u2019s journey of purchasing a product? It usually involves looking for the product online and doing some initial research before settling on an online store. Thus, your goal should be to increase your website\u2019s chances of appearing in users\u2019 search results. <\/span><\/p>\n To help potential customers discover your site, you should optimize your Shopify store for organic search using the right SEO techniques. These techniques include proper keyword research, correct content organization, user-friendly design, and technical optimization.<\/span><\/p>\n One of the steps of Shopify store optimization also involves fixing some common Shopify SEO issues. <\/span><\/p>\n When you fix these issues, you increase the chances of your website appearing at the top of search engine results. Another tip is to follow the <\/span>Shopify SEO checklist<\/span><\/a>. It will help you optimize your technical, off-page, and on-page SEO. These are the essential steps in optimizing your website\u2019s SEO. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”20px||||false|false” link_option_url=”https:\/\/www.ometrics.com\/ochatbot-for-enterprise\/” border_radii=”on|3px|3px|3px|3px” border_width_all=”3px” border_color_all=”#68AB37″ global_module=”5922″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2019\/08\/Ochatbot_Shopify-420×420.png” alt=”shopify plugins” title_text=”Ochatbot_Shopify-420×420″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”|3px||3px|false|false” border_width_all=”0px” global_colors_info=”{}”]<\/p>\n We Guarantee Results… Or Work For Free!<\/span><\/strong><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/www.ometrics.com\/ochatbot-for-enterprise\/” button_text=”Learn More” _builder_version=”4.17.4″ _module_preset=”default” custom_button=”on” button_text_size=”24px” button_text_color=”#000000″ button_bg_color=”#E09900″ button_border_width=”0px” button_icon=”=||divi||400″ global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Your online store is not just about the products you sell; it is about the content you offer to people and its relevance. Luckily, now you are not limited in your choices of content. You can publish various types of content on your webpage, from blog posts to videos and podcasts. The more interesting and engaging your content is, the higher the chance that you will attract new, loyal customers. <\/span><\/p>\n Content marketing<\/a> helps you create a strong brand image that will become etched in the customers\u2019 memory. When determining what content to include, put yourself in your customers\u2019 shoes. What are they interested in? What would they like to see? What is more likely to catch their attention and convince them to purchase your product? Perform a keyword and competitors\u2019 analysis, and you will see your customer base interests.<\/span><\/p>\n According to <\/span>Shopify<\/span><\/a>, the following factors are included in an effective content strategy:<\/span><\/p>\n Once you create your content, you need to choose the right content marketing channels. These include blogs, social media platforms, email campaigns, and online store pages. Keep in mind that each channel requires a different format and type of content, so you need to adjust content according to the channel\u2019s characteristics and use hashtags, mentions, and other means to catch your customers\u2019 attention. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”-28px|auto||auto||” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2023\/01\/5-ways-to-drive-traffic-3.png” alt=”shopify-store-blog-content-example” title_text=”5 ways to drive traffic 3″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Source: <\/span>Tapita<\/span><\/a><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Have you noticed the number of ads you bump into every day on social media platforms? There is a reason we see so many product advertisements online these days: they are an incredibly effective way of increasing traffic to online stores. When you have no traffic to the Shopify store, you should consider running paid ad campaigns on Facebook, Instagram, and Google to reach your target audience fast and drive traffic to your webpage.<\/span><\/p>\n To start creating targeted advertisements, you need to know which platforms your target customers use the most and what their interests, location, search intent, and budget are. <\/span><\/p>\n Here are the top three channels to run paid ad campaigns on:<\/span><\/p>\n There are around <\/span>2 billion<\/span><\/a> Instagram users worldwide, and this platform is the leading photo-sharing app. In recent years, Instagram transformed from being a mere photo blog to a platform where people can shop online. Thus, it is a great place to advertise your products and find new customers. For example, if you are selling knitted jumpers and run an ad on Instagram, people who have searched for knitted goods online are more likely to see your ad when scrolling through the app.<\/span><\/p>\n Facebook Ads allows you to create advertising campaigns tailored to your customers’ interests, behavior, location, etc. You can also target specific types of audiences according to their sex, age, occupation, and so on. The more details you include in your ad, the higher the chance of attracting exactly the type of customer you are looking for. <\/span><\/p>\n Google Ads allows for creating ad campaigns across all Google platforms, such as YouTube, Google Shopping, and Google Display Ads. The most common type of Google ads is Google search ads; they appear above the organic search results, and there are usually 2 or 3 of them. Google display ads only appear on websites that have agreed to show them. Next, Google shopping ads look like a catalog of products, and they also appear above the organic results. Finally, there are YouTube ads \u2013 they appear before or during videos. <\/span><\/p>\n Billions of people are active social media users, and they often choose brands that are active on the platforms they use, like Instagram, TikTok, or Facebook. A great way to increase referral website traffic is to be active on social media, regularly post content there, and create giveaways, Q&As, and other engaging content. But still, it is one of the cheapest ways to drive traffic to a website.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2023\/06\/5-ways-to-drive-traffic-4.jpg” alt=”example-of-promoting-of-shopify-store-in-instagram” title_text=”5-ways-to-drive-traffic-4″ _builder_version=”4.21.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Source: <\/span>Ecommercefastlane<\/span><\/a><\/p>\nHow Do Customers Find Your Shopify Store?<\/span><\/h2>\n
How to Drive Traffic to Your Website<\/span><\/h2>\n
Optimize the Shopify store for organic search<\/span><\/h3>\n
True AI to engage customers for eCommerce, business leads, and customer support.<\/strong><\/h4>\n
Create happy customers while growing your business!<\/strong><\/h4>\n
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5% to 35% Increase in AOV*<\/h4>\n<\/li>\n
20% to 40% Increase in Revenue*<\/h4>\n<\/li>\n
25% to 45% Reduction in Tickets with a Customer Service Chatbot<\/h4>\n<\/li>\n<\/ul>\n
Use content marketing<\/span><\/h3>\n
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Run paid ad campaigns<\/span><\/h3>\n
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Engage on social media<\/span><\/h3>\n