[et_pb_section fb_built=”1″ _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Designing the way your chatbot interacts with customers carefully will help it develop a charming, consistent personality.\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Overview of Content<\/strong><\/em><\/p>\n What is an AI Chatbot?<\/a><\/p>\n Why Add an AI Chatbot to Your Website?<\/a><\/p>\n Why Does a Chatbot Need A Voice?<\/a><\/p>\n What is a Chatbot’s Personality?<\/a><\/p>\n The Importance of Words<\/a><\/p>\n Don’t Forget the Functionality<\/a><\/p>\n How Does the Bot Handle Fallbacks?<\/a><\/p>\n Male, Female, or Genderless?<\/a><\/p>\n Bottom Line<\/a><\/p>\n Frequently Asked Questions<\/a><\/p>\n [\/et_pb_text][et_pb_text module_id=”aichatbot” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n An Artificial Intelligence (AI) chatbot is a software program trained to have life-like conversations with users through the use of natural language processing (NLP). Unlike rule-based chatbots, which can only follow automated scripts and are unable to deviate from a pre-programmed response, AI chatbots learn to mimic human conversation by gathering and interpreting large amounts of data, allowing them to provide customers with natural conversations.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”addtosite” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n By 2024, retail consumer spending will reach $140 billion through chatbots\u2013a large increase from $2.8 billion in 2019, according to <\/span>Insider Intelligence<\/span><\/a>. By utilizing an AI chatbot for your business, you will be able to rapidly increase effective communication with customers. This leads to better customer satisfaction, which eventually leads to increased revenue.\u00a0<\/span><\/p>\n AI chatbots provide 24\/7 coverage for your business. A chatbot continues to answer questions during off-hours, making customers feel more valued by a brand when their issues are resolved quickly. Rather than waiting around for hours for the support team to respond, customer questions are quickly answered, overcoming sales obstacles that have stalled a customer at checkout.<\/span><\/p>\n Chatbots can also act as your brand\u2019s sales associate through product suggestions and recommendations, building their basket and increasing sales. An example of good upselling and cross-selling through a bot is <\/span>Ochatbot<\/span><\/a>, which helps customers add the product right to their cart from the chatbot window.<\/span><\/p>\n Lastly, chatbots are a cost-saving measure. A support team paired with a well-developed chatbot is a dream team for any business. A customer service queue is often filled with many repetitive questions; these queues are long and can be frustrating for both the customer on hold and the human agents. Chatbots are able to quickly and efficiently answer these repetitive questions. Shortening the number of repetitive tickets a support team has to answer will reduce overhead costs and improve productivity.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”voice” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n An AI chatbot is essentially your brand\u2019s 24\/7 sales associate. It will often be the first thing customers encounter before they reach a human sales representative; therefore, a chatbot needs to match the tone you want customers to associate with your brand.<\/span><\/p>\n Giving a chatbot a voice helps avoid the robotic coldness that is sometimes associated with chatbots. It also makes your brand more memorable and sets you apart from competitors.<\/span><\/p>\n For example, <\/span>Hector<\/span><\/a> is the bot used by Ometrics, a company specializing in conversion rate optimization tools, but Hector also loves to tell jokes, share recipes, and offers peaceful life proverbs.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2022\/10\/unnamed-4.png” title_text=”unnamed (4)” align=”center” _builder_version=”4.17.4″ _module_preset=”default” width=”40%” global_colors_info=”{}”][\/et_pb_image][et_pb_text module_id=”personality” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n A chatbot\u2019s personality is built by carefully determining how the chatbot will interact with customers. The chatbot should maintain a consistent tone of voice with correct verbiage that aligns with the core of your brand. This is where you will want to partner with your brand\u2019s marketing team. Ideally, the language you put forth through your business\u2019 website should be reflected in the chatbot.<\/span><\/p>\n Understanding your consumer base will also determine a bot\u2019s personality. A cryptocurrency brand with a demographic of 40-50-year-old men might not want a chatbot loaded with gen-z slang. Conversely, a hip clothing brand aimed at today\u2019s teenagers might opt for a more friendly bot that behaves like a best friend.<\/span><\/p>\n This is not to say that an idiosyncratic chatbot could hurt your brand. On the contrary, humorous chatbots offer the highest potential for marketing virality. The mattress startup, Casper, and their <\/span>insomnobot-3000<\/span><\/a> went viral in 2016 for that very reason. The bot is a self-described, \u201cfriendly, easily distracted bot designed to keep you company when you just can\u2019t fall asleep.\u201d This chatty bot will stay up with you all night, talking about exes, pizza, and Stranger Things. Creating a bot that will keep people coming back for more strengthens the familiarity of your brand name amongst the general public.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”words” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n How your bot speaks is just as important as what it says. Consider these three greeting messages:<\/span><\/i><\/p>\n Each greeting serves the same purpose: to welcome customers to the website and offer help. However, what is conveyed are three entirely different images. The first response is casual but professional. The use of \u201chi\u201d humanizes it. The second greeting is overly formal and also alerts the customer that they\u2019re speaking with a chatbot right off the bat. While this response might seem robotic and cold, it also serves to temper expectations early with the bot. The last greeting does the same as the second in that it reveals its presence as a bot, but it does it in a completely humorous way.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” link_option_url=”https:\/\/www.ometrics.com\/ochatbot-for-enterprise\/” border_radii=”on|3px|3px|3px|3px” border_width_all=”3px” border_color_all=”#68AB37″ global_module=”6437″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2022\/08\/Ochatbot_ecomm-cart-420×420-1-300×300.png” alt=”shopify plugins” title_text=”Ochatbot_ecomm-cart 420×420″ align=”center” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”|3px||3px|false|false” border_width_all=”0px” global_colors_info=”{}”]<\/p>\n WE GUARANTEE RESULTS!<\/strong><\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/www.ometrics.com\/ochatbot-for-enterprise\/” button_text=”Learn More” _builder_version=”4.17.4″ _module_preset=”default” custom_button=”on” button_text_size=”24px” button_text_color=”#000000″ button_bg_color=”#E09900″ button_border_width=”0px” button_icon=”=||divi||400″ global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_id=”Functionality” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”]<\/p>\n While a chatty robot companion can be entertaining to some, other customers might want information delivered quickly and efficiently. A scatterbrained chatbot that responds in gifs and emojis can quickly become irritating when it stops one from gathering information, leading to a lost sale.<\/span><\/p>\n If the purpose of your chatbot is to guide people through your website and complete sales, creating a useful shopping assistant will ultimately be the most important feature of the bot. A fully functional chatbot is just as memorable an experience as a wisecracking one.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”Fallbacks” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n A fallback is a message that appears when someone types something that a chatbot is not programmed to respond to. It is essentially \u2018plan b\u2019 for errors. How your bot handles fallbacks is especially important when dealing with frustrated customers. A canned response can make a customer feel unappreciated, and responding with humor can feel too flippant.\u00a0<\/span><\/p>\n When handling errors, it\u2019s best to err on the side of caution and maintain a professional tone. Directing the human to live chat to speak to a human agent is a great option. If live chat is not available, directing customers to another method of contact, like email, phone, or a contact form is another way of making customers feel like their complaints are being heard.\u00a0<\/span><\/p>\n <\/p>\n [\/et_pb_text][et_pb_text module_id=”gender” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Gender can be an important part of building a life-like chatbot\u2019s personality. Making a chatbot male or female makes it more relatable for humans and can foster a welcoming environment on a site. For example, a pastry brand with a chatbot named Gertrude might invoke a feeling of grandmotherly love in their customers.<\/span><\/p>\n Although it would be obvious to assume the gender of a site\u2019s chatbot mimics the brand\u2019s demographic, the opposite is true in reality. According to <\/span>research<\/span><\/a>, most AI assistants are overwhelmingly female, whether that\u2019s through their name, avatar, or mannerisms. For whatever reason, people all over the world have a preference for feminine assistants. One only has to think of the popularity of Siri, Alexa, and Google Assistant to understand how ubiquitous female artificial intelligence has become in our modern life. But as the research article linked above states, there are consequences to making women, \u201cthe face and voice of servility and dumb mistakes.\u201d\u00a0\u00a0<\/span><\/p>\n Whether intentional or not, this has the potential to harm our relationship with gender. The popularity of feminine digital assistants further propagates the idea of the submissive woman in a service role.\u00a0<\/span><\/p>\n So how can a business navigate this marketing nightmare while still creating a life-like chatbot? By removing traditional gender characteristics and opting for neutrality. Building a chatbot with a gender-neutral name and demeanor allows customers to focus on the matter at hand, engaging with your brand or products. This eliminates the potential for inappropriate conversations and removes the negative association between women and servility.\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”bottomline” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Your chatbot\u2019s personality is an integral part of your brand\u2019s overall image and customer service experience. Bots can make an amazing positive first impression and strengthen the relationship between customers and your brand. However, there are no shortcuts when it comes to building a chatbot. Careful consideration must be made in order to create a compelling voice for a bot, one that will make your chatbot stand out from the competition<\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_text module_id=”FAQ” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\nWhat is an AI Chatbot?<\/strong><\/h2>\n
Why Add an AI Chatbot to Your Website?<\/strong><\/h2>\n
Why Does a Chatbot Need a Voice?<\/strong><\/h2>\n
What is a Chatbot\u2019s Personality?<\/strong><\/h2>\n
The Importance of Words<\/strong><\/h2>\n
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True AI to engage shoppers in conversational eCommerce. Create happy customers while growing your business!<\/strong><\/h4>\n
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5% to 35% Increase in AOV*<\/h4>\n<\/li>\n
20% to 40% Increase is Revenue*<\/h4>\n<\/li>\n
25% to 45% Reduction in Support Tickets<\/h4>\n<\/li>\n<\/ul>\n
Don\u2019t Forget the Functionality<\/strong><\/h2>\n
How Does the Bot Handle Fallbacks?<\/strong><\/h2>\n
Male, Female, or Genderless?<\/strong><\/h2>\n
Bottom Line<\/strong><\/h2>\n
Frequently Asked Questions<\/strong><\/h2>\n