{"id":581,"date":"2017-03-17T08:48:42","date_gmt":"2017-03-17T14:48:42","guid":{"rendered":"https:\/\/www.ometrics.com\/blog\/?p=581"},"modified":"2021-02-04T12:56:10","modified_gmt":"2021-02-04T19:56:10","slug":"conversion-rate-optimization-guide-golden-rules","status":"publish","type":"post","link":"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-golden-rules\/","title":{"rendered":"The Golden Rules of Conversion Rate Optimization (Chapter 14)"},"content":{"rendered":"<h1 style=\"text-align: center;\">The 2021 Conversion Rate Optimization Guide<\/h1>\n<h1 style=\"text-align: center;\">Chapter 14<\/h1>\n<hr \/>\n<p style=\"text-align: center;\"><span style=\"color: #68a72f;\"><strong>&lt;&lt;<a style=\"color: #68a72f;\" href=\"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-other-tools\/\">Previous<\/a> \u00a0| <a style=\"color: #68a72f;\" href=\"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide\">Table of Contents<\/a> | <a style=\"color: #68a72f;\" href=\"https:\/\/www.ometrics.com\/cro-ebook.html\">Download the CRO Guide<\/a> | <a style=\"color: #68a72f;\" href=\"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-cro-hacks\/\">Next<\/a> &gt;&gt;<\/strong><\/span><\/p>\n<hr \/>\n<h2>The Golden Rules of Conversion Rate Optimization<\/h2>\n<p><!--more--><\/p>\n<ul>\n<li>Always test to statistical confidence.<\/li>\n<li>Always test for at least a full week. There are two reasons: 1) Most test conversions dampen over time, so the first few days will look better than the end results as you reach statistical confidence. 2) You want to gather data from all user types. Weekend users can be different than weekday users.<\/li>\n<li>If speed testing or cutting tests short due to poor initial results, combine your final tests into one test and run the test to completion<\/li>\n<li>Never assume what a test will do. Sometimes the ugly design does better than the pretty one.<\/li>\n<li>Do not be afraid to test radical designs. Testing fonts and colors can make difference but radical layout changes often make a bigger difference.<\/li>\n<li>Do not assume what worked on another site or page will work on your site or page. It is worth testing, but every site has different <a href=\"https:\/\/www.ometrics.com\/blog\/how-to-design-the-perfect-chatbot-for-your-brand-and-audience\/\">audiences and brand<\/a> effect even in the same industry.<\/li>\n<li>Never assume you know anything. Sometimes the ugly design converts better than the slick and pretty one. Do not assume all your users understand your industry lingo or understand the fundamentals of your business. Do pop-up surveys and have feedback tabs on your site to gather information to better understand your user and where they are getting confused or have the wrong assumptions.<\/li>\n<li>Only have one goal per page. Do not confuse or slow down the user into thinking about making another decision.<\/li>\n<\/ul>\n<hr \/>\n<p style=\"text-align: center;\"><span style=\"color: #68a72f;\"><strong>&lt;&lt;<a style=\"color: #68a72f;\" href=\"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-other-tools\/\">Previous<\/a> \u00a0| <a style=\"color: #68a72f;\" href=\"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide\">Table of Contents<\/a> | <a style=\"color: #68a72f;\" href=\"https:\/\/www.ometrics.com\/cro-ebook.html\">Download the CRO Guide<\/a> | <a style=\"color: #68a72f;\" href=\"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-cro-hacks\/\">Next<\/a> &gt;&gt;<\/strong><\/span><\/p>\n<hr \/>\n<p style=\"text-align: center;\">\n","protected":false},"excerpt":{"rendered":"<p>The 2021 Conversion Rate Optimization Guide Chapter 14 &lt;&lt;Previous \u00a0| Table of Contents | Download the CRO Guide | Next &gt;&gt; The Golden Rules of Conversion Rate Optimization<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,111522],"tags":[682423,28,111529],"class_list":["post-581","post","type-post","status-publish","format-standard","hentry","category-conversion-rate-optimization","category-cro-guide","tag-blog","tag-conversion-rate-optimization-2","tag-ebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Golden Rules of Conversion Rate Optimization (Chapter 14)<\/title>\n<meta name=\"description\" content=\"Always follow these simple golden rules to make sure your landing pages and websites are experiencing a high conversion rate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-golden-rules\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Golden Rules of Conversion Rate Optimization (Chapter 14)\" \/>\n<meta property=\"og:description\" content=\"Always follow these simple golden rules to make sure your landing pages and websites are experiencing a high conversion rate.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-golden-rules\/\" \/>\n<meta property=\"og:site_name\" content=\"Ometrics\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ometrics\/\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/ometrics\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-17T14:48:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-04T19:56:10+00:00\" \/>\n<meta name=\"author\" content=\"Greg Ahern\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Greg Ahern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-golden-rules\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-golden-rules\/\"},\"author\":{\"name\":\"Greg Ahern\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/#\/schema\/person\/2e626ba442cbcf4e1db7e9fe737dcbc8\"},\"headline\":\"The Golden Rules of Conversion Rate Optimization (Chapter 14)\",\"datePublished\":\"2017-03-17T14:48:42+00:00\",\"dateModified\":\"2021-02-04T19:56:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-golden-rules\/\"},\"wordCount\":288,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.ometrics.com\/blog\/#organization\"},\"keywords\":[\"blog\",\"conversion rate optimization\",\"eBook\"],\"articleSection\":[\"Conversion Rate Optimization\",\"CRO Guide\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-golden-rules\/\",\"url\":\"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-golden-rules\/\",\"name\":\"The Golden Rules of Conversion Rate Optimization (Chapter 14)\",\"isPartOf\":{\"@id\":\"https:\/\/www.ometrics.com\/blog\/#website\"},\"datePublished\":\"2017-03-17T14:48:42+00:00\",\"dateModified\":\"2021-02-04T19:56:10+00:00\",\"description\":\"Always follow these simple golden rules to make sure your landing pages and websites are experiencing a high conversion rate.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-golden-rules\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-golden-rules\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-golden-rules\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ometrics.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Golden Rules of Conversion Rate Optimization (Chapter 14)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/#website\",\"url\":\"https:\/\/www.ometrics.com\/blog\/\",\"name\":\"Ometrics\",\"description\":\"AI Chatbots, Conversion Rate Optimization Resources, Exit Popups, A-B Testing\",\"publisher\":{\"@id\":\"https:\/\/www.ometrics.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ometrics.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/#organization\",\"name\":\"Ometrics\",\"url\":\"https:\/\/www.ometrics.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2019\/06\/ometrics-logo-white-r-210x45.png\",\"contentUrl\":\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2019\/06\/ometrics-logo-white-r-210x45.png\",\"width\":210,\"height\":45,\"caption\":\"Ometrics\"},\"image\":{\"@id\":\"https:\/\/www.ometrics.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Ometrics\/\",\"https:\/\/x.com\/ometrics\",\"https:\/\/www.instagram.com\/ometricsllc\/\",\"https:\/\/www.linkedin.com\/company\/ometrics\",\"https:\/\/www.youtube.com\/channel\/UCqOKmRfWQ7v7cgXAuSABFIw\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/#\/schema\/person\/2e626ba442cbcf4e1db7e9fe737dcbc8\",\"name\":\"Greg Ahern\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f1e660b474ae1134f6648fb4f62489cf0672e17474fa4eeadcb2bca8b9a9e25e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f1e660b474ae1134f6648fb4f62489cf0672e17474fa4eeadcb2bca8b9a9e25e?s=96&d=mm&r=g\",\"caption\":\"Greg Ahern\"},\"description\":\"Greg Ahern Founder and CEO of Ometrics\u00ae and Ochatbot\u00ae is a fanatic about artificial intelligence, machine learning, AI chatbots, conversational ecommerce, lead generation and conversion rate optimization. Greg has been a successful Internet entrepreneur since 1994. He speaks at conferences and webinars and has built a number of internet businesses. You can follow Greg on Twitter @gregahern, Linkedin, and join his CRO Hacks Groups on Slack. https:\/\/www.ometrics.com\/cro-growth-hacks\/\",\"sameAs\":[\"https:\/\/www.ometrics.com\",\"http:\/\/www.facebook.com\/ometrics\",\"https:\/\/x.com\/gregahern\"],\"url\":\"https:\/\/www.ometrics.com\/blog\/author\/domoreblogs\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Golden Rules of Conversion Rate Optimization (Chapter 14)","description":"Always follow these simple golden rules to make sure your landing pages and websites are experiencing a high conversion rate.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-golden-rules\/","og_locale":"en_US","og_type":"article","og_title":"The Golden Rules of Conversion Rate Optimization (Chapter 14)","og_description":"Always follow these simple golden rules to make sure your landing pages and websites are experiencing a high conversion rate.","og_url":"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-golden-rules\/","og_site_name":"Ometrics","article_publisher":"https:\/\/www.facebook.com\/Ometrics\/","article_author":"http:\/\/www.facebook.com\/ometrics","article_published_time":"2017-03-17T14:48:42+00:00","article_modified_time":"2021-02-04T19:56:10+00:00","author":"Greg Ahern","twitter_misc":{"Written by":"Greg Ahern","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-golden-rules\/#article","isPartOf":{"@id":"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-golden-rules\/"},"author":{"name":"Greg Ahern","@id":"https:\/\/www.ometrics.com\/blog\/#\/schema\/person\/2e626ba442cbcf4e1db7e9fe737dcbc8"},"headline":"The Golden Rules of Conversion Rate Optimization (Chapter 14)","datePublished":"2017-03-17T14:48:42+00:00","dateModified":"2021-02-04T19:56:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-golden-rules\/"},"wordCount":288,"commentCount":0,"publisher":{"@id":"https:\/\/www.ometrics.com\/blog\/#organization"},"keywords":["blog","conversion rate optimization","eBook"],"articleSection":["Conversion Rate Optimization","CRO Guide"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-golden-rules\/","url":"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-golden-rules\/","name":"The Golden Rules of Conversion Rate Optimization (Chapter 14)","isPartOf":{"@id":"https:\/\/www.ometrics.com\/blog\/#website"},"datePublished":"2017-03-17T14:48:42+00:00","dateModified":"2021-02-04T19:56:10+00:00","description":"Always follow these simple golden rules to make sure your landing pages and websites are experiencing a high conversion rate.","breadcrumb":{"@id":"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-golden-rules\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-golden-rules\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-golden-rules\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ometrics.com\/blog\/"},{"@type":"ListItem","position":2,"name":"The Golden Rules of Conversion Rate Optimization (Chapter 14)"}]},{"@type":"WebSite","@id":"https:\/\/www.ometrics.com\/blog\/#website","url":"https:\/\/www.ometrics.com\/blog\/","name":"Ometrics","description":"AI Chatbots, Conversion Rate Optimization Resources, Exit Popups, A-B Testing","publisher":{"@id":"https:\/\/www.ometrics.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ometrics.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ometrics.com\/blog\/#organization","name":"Ometrics","url":"https:\/\/www.ometrics.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ometrics.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2019\/06\/ometrics-logo-white-r-210x45.png","contentUrl":"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2019\/06\/ometrics-logo-white-r-210x45.png","width":210,"height":45,"caption":"Ometrics"},"image":{"@id":"https:\/\/www.ometrics.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Ometrics\/","https:\/\/x.com\/ometrics","https:\/\/www.instagram.com\/ometricsllc\/","https:\/\/www.linkedin.com\/company\/ometrics","https:\/\/www.youtube.com\/channel\/UCqOKmRfWQ7v7cgXAuSABFIw"]},{"@type":"Person","@id":"https:\/\/www.ometrics.com\/blog\/#\/schema\/person\/2e626ba442cbcf4e1db7e9fe737dcbc8","name":"Greg Ahern","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ometrics.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f1e660b474ae1134f6648fb4f62489cf0672e17474fa4eeadcb2bca8b9a9e25e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f1e660b474ae1134f6648fb4f62489cf0672e17474fa4eeadcb2bca8b9a9e25e?s=96&d=mm&r=g","caption":"Greg Ahern"},"description":"Greg Ahern Founder and CEO of Ometrics\u00ae and Ochatbot\u00ae is a fanatic about artificial intelligence, machine learning, AI chatbots, conversational ecommerce, lead generation and conversion rate optimization. Greg has been a successful Internet entrepreneur since 1994. He speaks at conferences and webinars and has built a number of internet businesses. You can follow Greg on Twitter @gregahern, Linkedin, and join his CRO Hacks Groups on Slack. https:\/\/www.ometrics.com\/cro-growth-hacks\/","sameAs":["https:\/\/www.ometrics.com","http:\/\/www.facebook.com\/ometrics","https:\/\/x.com\/gregahern"],"url":"https:\/\/www.ometrics.com\/blog\/author\/domoreblogs\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/posts\/581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/comments?post=581"}],"version-history":[{"count":4,"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/posts\/581\/revisions"}],"predecessor-version":[{"id":8017,"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/posts\/581\/revisions\/8017"}],"wp:attachment":[{"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/media?parent=581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/categories?post=581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/tags?post=581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}