{"id":57,"date":"2013-08-07T23:39:44","date_gmt":"2013-08-08T05:39:44","guid":{"rendered":"https:\/\/www.ometrics.com\/resources\/?p=57"},"modified":"2019-08-11T17:39:56","modified_gmt":"2019-08-11T23:39:56","slug":"which-has-higher-form-conversions-text-or-steps-123","status":"publish","type":"post","link":"https:\/\/www.ometrics.com\/blog\/which-has-higher-form-conversions-text-or-steps-123\/","title":{"rendered":"Which Has Higher Form Conversions, Text or Steps 1,2,3?"},"content":{"rendered":"<h2><big><small>22% More Conversions\u00a0<\/small><\/big><\/h2>\n<p>Which has higher form conversions, (A) a short sentence enticing the user to fill out the form or (B) a 1,2,3 step process instructing the user of the process? You guessed it\u00a0 the 1,2,3 step process. In an A\/B test using 1,2,3 type instructions (B) had a 22% increase in form submissions.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2013\/08\/123-pic.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-157\" src=\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2013\/08\/123-pic.png\" alt=\"landing page conversion optimization\" width=\"454\" height=\"497\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2013\/08\/123-pic.png\"><br \/>\n<\/a>The reason why has to do with putting the user as ease with the future and how long the process will take. I think it also has to do with the human nature of users liking to be instructed in a very formatted way. \u00a0No fuzzy logic or uncertainties.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>22% More Conversions\u00a0 Which has higher form conversions, (A) a short sentence enticing the user to fill out the form or (B) a 1,2,3 step process instructing the user of the process? You guessed it\u00a0 the 1,2,3 step process. In an A\/B test using 1,2,3 type instructions (B) had a 22% increase in form submissions.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[7,18,8,23],"tags":[12,682423,8,35],"class_list":["post-57","post","type-post","status-publish","format-standard","hentry","category-a-b-testing","category-conversion-rate-optimization","category-form-optimization","category-landing-page-optimization","tag-ab-testing","tag-blog","tag-form-optimization","tag-landing-page-optimization-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Which Has Higher Form Conversions, Text or Steps 1,2,3?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ometrics.com\/blog\/which-has-higher-form-conversions-text-or-steps-123\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which Has Higher Form Conversions, Text or Steps 1,2,3?\" \/>\n<meta property=\"og:description\" content=\"22% More Conversions\u00a0 Which has higher form conversions, (A) a short sentence enticing the user to fill out the form or (B) a 1,2,3 step process instructing the user of the process? 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In an A\/B test using 1,2,3 type instructions (B) had a 22% increase in form submissions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ometrics.com\/blog\/which-has-higher-form-conversions-text-or-steps-123\/\" \/>\n<meta property=\"og:site_name\" content=\"Ometrics\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ometrics\/\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/ometrics\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-08T05:39:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-11T23:39:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2013\/08\/123-pic.png\" \/>\n<meta name=\"author\" content=\"Greg Ahern\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Greg Ahern\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta 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