{"id":564,"date":"2017-03-21T12:02:18","date_gmt":"2017-03-21T18:02:18","guid":{"rendered":"https:\/\/www.ometrics.com\/blog\/?p=564"},"modified":"2026-04-23T16:06:48","modified_gmt":"2026-04-23T22:06:48","slug":"conversion-rate-optimization-guide-where-to-start-cro","status":"publish","type":"post","link":"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-where-to-start-cro\/","title":{"rendered":"Where to Start With Conversion Rate Optimization (Chapter 2)"},"content":{"rendered":"

The Conversion Rate Optimization Guide<\/h1>\n

Chapter 2<\/h1>\n
\n

<<Previous<\/a> \u00a0| Table of Contents<\/a> | Download the CRO Guide<\/a> | Next<\/a> >><\/strong><\/span><\/p>\n

\n

Where to Start with Conversion Rate Optimization<\/h2>\n

Landing pages are easier than a whole website to start testing, although the testing can be just as challenging. For example, a good landing page should only have one goal, whereas a website may have five or more. A landing page has no navigation where a website does.<\/p>\n

For a website, unlike a landing page, there is a conversion funnel, which starts with getting users beyond the home page to the trial, demo or pricing pages, and ultimately to purchase.<\/p>\n

The pages you may look at first are the home, category and product pages assuming you have a standard checkout system.<\/p>\n

In any case, the user decision process is similar. Every user goes through this process when they land on a page or a site.<\/p>\n

Website Buying Decision Making Process<\/strong><\/h3>\n

Step 1 – Am I at the right place?<\/strong> \u2013 Does this page or site offer what I am looking for? Is it what the ad said it would be?<\/p>\n

Step 2 – Will this solve my problem?<\/strong> \u2013 Is the product or service a perfect fit both in application and in price? Will the product pass the user\u2019s mental checklist?<\/p>\n

Step 3 – Do I trust the page or site?<\/strong> \u2013 What is the risk? Is it secure? Is there a guarantee? \u00a0How much information do I have to hand over to get what I want? Have other people had a good experience?<\/p>\n

Step 4 – What do I have to do to get it?<\/strong> \u2013 Click one button or fill in a form? Do I have to create an account? Do I need my credit card to create an account?<\/p>\n

\n

<<Previous<\/a> \u00a0| Table of Contents<\/a> | Download the CRO Guide<\/a> | Next<\/a> >><\/strong><\/span><\/p>\n

\n

\n","protected":false},"excerpt":{"rendered":"

The Conversion Rate Optimization Guide Chapter 2 <<Previous \u00a0| Table of Contents | Download the CRO Guide | Next >> Where to Start with Conversion Rate Optimization Landing pages are easier than a whole website to start testing, although the testing can be just as challenging. For example, a good landing page should only have […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"

The 2021 Conversion Rate Optimization Guide<\/h1>\n

Chapter 2<\/h1>\n\n
\n

<<Previous<\/a> \u00a0| Table of Contents<\/a> | Download the CRO Guide<\/a> | Next<\/a> >><\/strong><\/span><\/p>\n\n\n

\n\n

Where to Start with Conversion Rate Optimization<\/h2>\nLanding pages are easier than a whole website to start testing, although the testing can be just as challenging. For example, a good landing page should only have one goal, whereas a website may have five or more. A landing page has no navigation where a website does.\n\nFor a website, unlike a landing page, there is a conversion funnel, which starts with getting users beyond the home page to the trial, demo or pricing pages, and ultimately to purchase.\n\nThe pages you may look at first are the home, category and product pages assuming you have a standard checkout system.\n\nIn any case, the user decision process is similar. Every user goes through this process when they land on a page or a site.\n

Website Buying Decision Making Process<\/strong><\/h3>\nStep 1 - Am I at the right place?<\/strong> \u2013 Does this page or site offer what I am looking for? Is it what the ad said it would be?\n\nStep 2 - Will this solve my problem?<\/strong> \u2013 Is the product or service a perfect fit both in application and in price? Will the product pass the user\u2019s mental checklist?\n\nStep 3 - Do I trust the page or site?<\/strong> \u2013 What is the risk? Is it secure? Is there a guarantee? \u00a0How much information do I have to hand over to get what I want? Have other people had a good experience?\n\nStep 4 - What do I have to do to get it?<\/strong> \u2013 Click one button or fill in a form? Do I have to create an account? Do I need my credit card to create an account?\n\n
\n

<<Previous<\/a> \u00a0| Table of Contents<\/a> | Download the CRO Guide<\/a> | Next<\/a> >><\/strong><\/span><\/p>\n\n\n

\n

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