{"id":564,"date":"2017-03-21T12:02:18","date_gmt":"2017-03-21T18:02:18","guid":{"rendered":"https:\/\/www.ometrics.com\/blog\/?p=564"},"modified":"2021-02-04T12:30:45","modified_gmt":"2021-02-04T19:30:45","slug":"conversion-rate-optimization-guide-where-to-start-cro","status":"publish","type":"post","link":"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide-where-to-start-cro\/","title":{"rendered":"Where to Start With Conversion Rate Optimization (Chapter 2)"},"content":{"rendered":"

The 2021 Conversion Rate Optimization Guide<\/h1>\n

Chapter 2<\/h1>\n
\n

<<Previous<\/a> \u00a0| Table of Contents<\/a> | Download the CRO Guide<\/a> | Next<\/a> >><\/strong><\/span><\/p>\n

\n

Where to Start with Conversion Rate Optimization<\/h2>\n

Landing pages are easier than a whole website to start testing, although the testing can be just as challenging. For example, a good landing page should only have one goal, whereas a website may have five or more. A landing page has no navigation where a website does.<\/p>\n

For a website, unlike a landing page, there is a conversion funnel, which starts with getting users beyond the home page to the trial, demo or pricing pages, and ultimately to purchase.<\/p>\n

The pages you may look at first are the home, category and product pages assuming you have a standard checkout system.<\/p>\n

In any case, the user decision process is similar. Every user goes through this process when they land on a page or a site.<\/p>\n

Website Buying Decision Making Process<\/strong><\/h3>\n

Step 1 – Am I at the right place?<\/strong> \u2013 Does this page or site offer what I am looking for? Is it what the ad said it would be?<\/p>\n

Step 2 – Will this solve my problem?<\/strong> \u2013 Is the product or service a perfect fit both in application and in price? Will the product pass the user\u2019s mental checklist?<\/p>\n

Step 3 – Do I trust the page or site?<\/strong> \u2013 What is the risk? Is it secure? Is there a guarantee? \u00a0How much information do I have to hand over to get what I want? Have other people had a good experience?<\/p>\n

Step 4 – What do I have to do to get it?<\/strong> \u2013 Click one button or fill in a form? Do I have to create an account? Do I need my credit card to create an account?<\/p>\n

\n

<<Previous<\/a> \u00a0| Table of Contents<\/a> | Download the CRO Guide<\/a> | Next<\/a> >><\/strong><\/span><\/p>\n

\n

\n","protected":false},"excerpt":{"rendered":"

The 2021 Conversion Rate Optimization Guide Chapter 2 <<Previous \u00a0| Table of Contents | Download the CRO Guide | Next >> Where to Start with Conversion Rate Optimization Landing pages are easier than a whole website to start testing, although the testing can be just as challenging. For example, a good landing page should only […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,111522],"tags":[682423,28,111529],"class_list":["post-564","post","type-post","status-publish","format-standard","hentry","category-conversion-rate-optimization","category-cro-guide","tag-blog","tag-conversion-rate-optimization-2","tag-ebook"],"yoast_head":"\nWhere to Start With Conversion Rate Optimization (Chapter 2)<\/title>\n<meta name=\"description\" content=\"Where do you start? 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