{"id":540,"date":"2017-03-21T12:02:55","date_gmt":"2017-03-21T18:02:55","guid":{"rendered":"https:\/\/www.ometrics.com\/blog\/?p=540"},"modified":"2026-04-23T16:17:51","modified_gmt":"2026-04-23T22:17:51","slug":"conversion-rate-optimization-guide","status":"publish","type":"post","link":"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide\/","title":{"rendered":"2026 Conversion Rate Optimization Guide"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.5″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

The Conversion Rate Optimization Guide<\/h1>\n

Table of Contents<\/strong><\/h1>\n
\n

\u00a0Download the CRO Guide<\/a> | Next<\/a> >><\/strong><\/span><\/p>\n

\n

\"conversion<\/a>You only have seconds of time to convince the user to take action before they move onto another site. This conversion rate optimization guide covers proven design and testing techniques to optimize website and landing page conversion rates.<\/p>\n

This conversion rate optimization guide is periodically updated at www.ometrics.com<\/a>. If you have any questions or comments, please send them to greg@www.ometrics.com.<\/p>\n

Table of Contents<\/h3>\n

Chapter 1 – What is Conversion Rate Optimization?<\/strong><\/span>
<\/a><\/span>Learn the benefits of conversion rate optimization, baseline metrics\/KPI’s and what is a good conversion rate.<\/p>\n

Chapter 2 – Where to Start with Conversion Rate Optimization<\/a><\/span>
<\/strong><\/span>Learn where to begin with conversion rate optimization.<\/p>\n

Chapter 3 – Landing Page Optimization<\/span>
<\/a><\/strong><\/span>Learn why you need a landing page, long format vs short format, video landing pages and email nurturing.<\/p>\n

Chapter 4 – Website Conversion Rate Optimization<\/span>
<\/a><\/strong><\/span>Learn CRO testing process and 3 phases to conversion rate optimization.<\/p>\n

Chapter 5 – How to Engage With Your Prospect<\/span>
<\/a><\/strong><\/span>Learn about the sales funnel, user engagement triggers and what trigger to use at each stage in the funnel.\u00a0<\/strong><\/p>\n

Chapter 6 – Micro Site Conversion Rate Optimization
<\/a><\/strong><\/span>Learn about micro site conversion rate optimization.<\/p>\n

Chapter 7 – Conversion Rate Optimization Page Elements
<\/a><\/strong><\/span>Learn about the many page elements such as title, CTA, page layout, action words, fonts, forms that convert, left vs right and thank \u00a0you pages.\u00a0<\/strong><\/p>\n

Chapter 8 – Conversion Rate Optimization Page Layout
<\/a><\/strong><\/span>Learn about page layout and flow and mobile and desktop design considerations.<\/p>\n

Chapter 9 – Conversion Rate Optimization Page Copy
<\/a><\/strong><\/span>Learn how to simplify your page copy and write action words.<\/p>\n

Chapter 10 – Conversion Rate Optimization Page Forms
<\/a><\/strong><\/span>Learn about forms that convert and how form length and left vs right presentation makes a difference.<\/p>\n

Chapter 11 – Engaging Users with Feedback and Surveys
<\/a><\/strong><\/span>Learn what to ask and how to ask it with feedback tabs and surveys.<\/p>\n

Chapter 12 – A\/B Testing
<\/a><\/strong><\/span>Learn about A\/B and split testing, testing goals and factors that affect your test.<\/p>\n

Chapter 13 – Other Conversion Rate Optimization Tools
<\/a><\/strong><\/span>Learn about heat maps, form and funnel metrics, feedback tabs, need help tabs, lead sliders and popup surveys.<\/p>\n

Chapter 14 – The Golden Rules of Conversion Rate Optimization
<\/a><\/strong><\/span>Learn some of the golden rules in conversion rate optimization.\u00a0<\/strong><\/p>\n

Chapter 15 – #CROHacks
<\/a><\/strong><\/span>Learn some quick hacks about CRO.\u00a0<\/strong><\/p>\n

\n

\u00a0Download the CRO Guide<\/a> | Next<\/a> >><\/strong><\/span><\/p>\n

\n

\u00a0<\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

The Conversion Rate Optimization Guide Table of Contents \u00a0Download the CRO Guide | Next >> You only have seconds of time to convince the user to take action before they move onto another site. This conversion rate optimization guide covers proven design and testing techniques to optimize website and landing page conversion rates. This conversion […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"

The 2021 Conversion Rate Optimization Guide<\/h1>\n

Table of Contents<\/strong><\/h1>\n\n
\n

\u00a0Download the CRO Guide<\/a> | Next<\/a> >><\/strong><\/span><\/p>\n\n\n

\n\n\"conversion<\/a>You only have seconds of time to convince the user to take action before they move onto another site. This conversion rate optimization guide covers proven design and testing techniques to optimize website and landing page conversion rates.\n\nThis conversion rate optimization guide is periodically updated at www.ometrics.com<\/a>. If you have any questions or comments, please send them to greg@www.ometrics.com.\n

Table of Contents<\/h3>\nChapter 1 - What is Conversion Rate Optimization?<\/strong><\/span>\n<\/a><\/span>Learn the benefits of conversion rate optimization, baseline metrics\/KPI's and what is a good conversion rate.\n\nChapter 2 - Where to Start with Conversion Rate Optimization<\/a><\/span>\n<\/strong><\/span>Learn where to begin with conversion rate optimization.\n\nChapter 3 - Landing Page Optimization<\/span>\n<\/a><\/strong><\/span>Learn why you need a landing page, long format vs short format, video landing pages and email nurturing.\n\nChapter 4 - Website Conversion Rate Optimization<\/span>\n<\/a><\/strong><\/span>Learn CRO testing process and 3 phases to conversion rate optimization.\n\nChapter 5 - How to Engage With Your Prospect<\/span>\n<\/a><\/strong><\/span>Learn about the sales funnel, user engagement triggers and what trigger to use at each stage in the funnel.\u00a0<\/strong>\n\nChapter 6 - Micro Site Conversion Rate Optimization\n<\/a><\/strong><\/span>Learn about micro site conversion rate optimization.\n\nChapter 7 - Conversion Rate Optimization Page Elements\n<\/a><\/strong><\/span>Learn about the many page elements such as title, CTA, page layout, action words, fonts, forms that convert, left vs right and thank \u00a0you pages.\u00a0<\/strong>\n\nChapter 8 - Conversion Rate Optimization Page Layout\n<\/a><\/strong><\/span>Learn about page layout and flow and mobile and desktop design considerations.\n\nChapter 9 - Conversion Rate Optimization Page Copy\n<\/a><\/strong><\/span>Learn how to simplify your page copy and write action words.\n\nChapter 10 - Conversion Rate Optimization Page Forms\n<\/a><\/strong><\/span>Learn about forms that convert and how form length and left vs right presentation makes a difference.\n\nChapter 11 - Engaging Users with Feedback and Surveys\n<\/a><\/strong><\/span>Learn what to ask and how to ask it with feedback tabs and surveys.\n\nChapter 12 - A\/B Testing\n<\/a><\/strong><\/span>Learn about A\/B and split testing, testing goals and factors that affect your test.\n\nChapter 13 - Other Conversion Rate Optimization Tools\n<\/a><\/strong><\/span>Learn about heat maps, form and funnel metrics, feedback tabs, need help tabs, lead sliders and popup surveys.\n\nChapter 14 - The Golden Rules of Conversion Rate Optimization\n<\/a><\/strong><\/span>Learn some of the golden rules in conversion rate optimization.\u00a0<\/strong>\n\nChapter 15 - #CROHacks\n<\/a><\/strong><\/span>Learn some quick hacks about CRO.\u00a0<\/strong>\n\n
\n

\u00a0Download the CRO Guide<\/a> | Next<\/a> >><\/strong><\/span><\/p>\n\n\n

\n\n\u00a0<\/strong>","_et_gb_content_width":"","footnotes":""},"categories":[18,111522],"tags":[682423,28,111529],"class_list":["post-540","post","type-post","status-publish","format-standard","hentry","category-conversion-rate-optimization","category-cro-guide","tag-blog","tag-conversion-rate-optimization-2","tag-ebook"],"yoast_head":"\n2026 Conversion Rate Optimization Guide<\/title>\n<meta name=\"description\" content=\"This conversion rate optimization guide covers proven design and testing techniques to optimize websites and landing pages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026 Conversion Rate Optimization Guide\" \/>\n<meta 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