[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”||-46px|||” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-36px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
The development of science and technology is moving at an extremely fast pace. Indeed, what seemed fantastic a few years ago is now a reality in which we live. The sci-fi childhood movies are rather a reflection of the current situation than the anticipation of possible future developments.<\/span><\/p>\n Artificial intelligence is currently used in almost <\/span>all progressive spheres<\/span><\/a>. When employing AI in business, we do not point at the robots and machines ready to supplant a human brain in a split second. Artificial intelligence is used in business for a slightly different purpose. The main goal is to get into the minds of the buyers and make them conduct a purchase. This is the best way to increase sales and get more profit.<\/span><\/p>\n One of the most striking examples of AI employment is its role in e-commerce. AI tools help create personalized offerings based on the history of searches and preferences. This improves customer relationships with a particular brand and increases loyalty. Virtual helpers and chatbots make the process of shopping online quicker. Many of them are already endowed with the ability to speak and communicate with clients in real-time.<\/span><\/p>\n Artificial intelligence occupies an important place in marketing. Due to the synthesis of deep technologies and cognitive neurobiology AI is used as one of the most effective tools. In the next paragraph, we will dive deeper into the benefits of AI employment.<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2021\/09\/6541.jpg” title_text=”6541″ align=”center” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Text” _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n Switching to the AI-powered solution<\/span><\/a> and developing software capable of enhancing business processes is definitely the right decision in today\u2019s reality. A business can gain an array of benefits if it follows new trends.<\/span><\/p>\n <\/b><\/p>\n <\/p>\n With the introduction of AI-based technology many companies that managed to employ it correctly experienced a sharp increase in profits. Some of the changes are revolutionary as the e-commerce industry will never work the same way it used to. Let us consider which breakthroughs had the biggest impact on the sphere.<\/span><\/p>\n By analyzing user data and behavior using artificial intelligence, businesses can have a greater impact on their customers. The point is that all the recent purchases of a client are carefully surveyed to further provide them with similar products.\u00a0<\/span><\/p>\n AI technology can generate results related to searches that truly satisfy the consumers. It can build customer-centric searches and only show must-have products for them.<\/span><\/p>\n The user’s attention to personalized ads is significantly higher than to advertisements in general. This fact is confirmed by numerous studies based on observation of eye movement (eye-tracking).<\/span><\/p>\n Artificial intelligence technology was initially designed with a goal to simplify people\u2019s lives. Similar to other spheres, the e-commerce industry employs this method to facilitate user experience.\u00a0<\/span><\/p>\n In 2020, <\/span>50%<\/span> of all Internet searches were voice-based, so businesses should adjust to work with such user requests. Voice-adjusted links will transform the way SEO works and introduce more accurate and clear results.<\/span><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” link_option_url=”https:\/\/www.ometrics.com\/ochatbot-for-enterprise\/” border_radii=”on|3px|3px|3px|3px” border_width_all=”3px” border_color_all=”#68AB37″ global_module=”6437″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2022\/08\/Ochatbot_ecomm-cart-420×420-1-300×300.png” alt=”shopify plugins” title_text=”Ochatbot_ecomm-cart 420×420″ align=”center” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”|3px||3px|false|false” border_width_all=”0px” global_colors_info=”{}”]<\/p>\n We Guarantee Results… Or Work For Free!<\/b><\/strong><\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/www.ometrics.com\/ochatbot-for-enterprise\/” button_text=”Learn More” _builder_version=”4.17.4″ _module_preset=”default” custom_button=”on” button_text_size=”24px” button_text_color=”#000000″ button_bg_color=”#E09900″ button_border_width=”0px” button_icon=”=||divi||400″ global_colors_info=”{}”][\/et_pb_button][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ custom_margin=”||-46px|||” global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-36px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n Visual search is one of the most challenging and highly competitive areas of the Internet today. A breakthrough in visual search technology requires a combination of innovation, a deeper understanding of user psychology, and neuroscientific novelties. Such a combination can be achieved through AI-powered solutions aimed at the imitation of the human brain.<\/span><\/p>\n These technologies open up new ways for improving the online shopping user experience, personalizing offers, and promoting brands online. Giant companies like Amazon and eBay already possess their own apps that are able to recognize products by a photo.<\/span><\/p>\n IoT is extensively used in e-commerce for inventory tracking. No matter how hard you try, the human brain can not remember huge amounts of information. Therefore, IoT can be helpful when it comes to inventory management.\u00a0<\/span><\/p>\n Being aware of the exact number of a particular product, knowing the history of purchases, analyzing data, and constructing predictions as to the future trends are integral parts of any commercial business.<\/span><\/p>\n Even though many people consider mailing ineffective and obsolete, it remains one of the most popular marketing strategies. Especially when it is reinforced by artificial intelligence.<\/span><\/p>\n Using AI technology in email marketing can introduce a number of benefits. Among them:<\/span><\/p>\n The work of loaders in the warehouses has long been a thing of the past. Nowadays, with an increased rate of online orders and reducing the delivery time of goods, businesses need to accelerate the process of loading and shipping.\u00a0<\/span><\/p>\n With management software operated by artificial intelligence, warehouses became one of the examples of the latest technology employment. Nowadays every step of the sales process is performed immediately. Customer\u2019s click on the order button is reported to the warehouse where smart robots are ready to prepare the product for its further journey. Using robots in e-commerce helps to reduce human factors which are often a reason<\/a> for damages and mistakes.<\/span><\/p>\nGaining Advantages from AI in eCommerce<\/span><\/h2>\n
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Trends that Have Emerged After the eCommerce Revolution<\/span><\/h2>\n
Personalized Suggestions<\/span><\/h4>\n
Search by Voice<\/span><\/h4>\n
True AI to engage customers for eCommerce, business leads, and customer support.<\/b><\/h4>\n
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5% to 35% Increase in AOV*<\/h4>\n<\/li>\n
20% to 40% Increase in Revenue*<\/h4>\n<\/li>\n
25% to 45% Reduction in Tickets with a Customer Service Chatbot<\/h4>\n<\/li>\n<\/ul>\n
Visual Search Improvement<\/span><\/h4>\n
Internet of Things Application<\/span><\/h4>\n
Enhanced Email Marketing<\/span><\/h4>\n
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Storage Place Automation<\/span><\/h4>\n
Data Analysis<\/span><\/h4>\n