<\/strong>
We all hate pop-ups. They are like having a conversation with someone and a sales person keeps popping into the conversation. But as marketers know, you can increase leads from 10% to 40% if they are done right and are a pleasant experience for the visitor.<\/p>\n
<\/p>\n
What makes popups annoying?<\/strong><\/p>\n Keep the pop up offer relevant Use the proper trigger to capture the visitor\u2019s attention at the right time. For example, an exit triggered pop-up<\/a><\/span><\/strong> works well to reinforce the main offer of a trial or offer. Users often respond when you ask a question twice. There is no risk if they are leaving the site to ask one more time.<\/p>\n Not all popups need to be full screen The advantage with lead sliders\u00a0and offer sliders\u00a0compared to a full screen model type pop up is they can be minimized and opened up again later. This allows the visitor to continue on the site and then open the offer \/ coupon or setting up an appointment when the visitor wants. Users like to be in control of what they are doing. Lead sliders\u00a0also have worked well on mobile devices.<\/p>\n Remember the mobile user experience<\/strong><\/p>\n Depending on your site, you could have over 50% of your visitors using a phone especially for email campaigns and ads from Facebook. There are a number of issues with mobile such as font size, download time, ability to enter text \/type, and the multiple sizes of device screens. Google announced an algorithm update that will reduce the organic positioning of mobile pages if you have full screen pop-ups. The new algorithm takes effect January 2017. Find out more from our early blog\u00a0here<\/a><\/span><\/strong>.<\/p>\n The short version is you can no longer use full page pop-ups on mobile if you want your page ranked for mobile searches. Google is improving the user experience by allowing the user to\u00a0 read a page before seeing a pop-up. To avoid losing rank, use a mobile banner pop-up. They allow the user to read the text and take action to view the whole pop-up if desired.<\/p>\n Here is an example of a mobile banner pop-up. The banner is triggered by the user’s action. The user taps the banner and it opens to a full banner.<\/p>\n <\/p>\n Mobile vs Desktop Design User experience is affected by the viewing device. Designers create a site on desktop that is coded and viewed responsively (layout change depending on the device), which means the desktop version may look great and the mobile version is an afterthought. When testing, it is important to look at the conversion rate by device. A mobile page is designed to scroll whereas a desktop page is not. This can cause conflicting results.<\/p>\n <\/p>\n Try these pop-up tips and tricks on your pages to avoid annoying your visitors. Comment below about what has worked and not worked for you. Remember to keep testing your pages to get the best outcome.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" How to make Popups that do not annoy your visitorsWe all hate pop-ups. They are like having a conversation with someone and a sales person keeps popping into the conversation. But as marketers know, you can increase leads from 10% to 40% if they are done right and are a pleasant experience for the visitor. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"How to make Popups that do not annoy your visitors\r\n<\/strong>\r\nWe all hate pop-ups. They are like having a conversation with someone and a sales person keeps popping into the conversation. But as marketers know, you can increase leads from 10% to 40% if they are done right and are a pleasant experience for the visitor.\r\n\r\n\r\n\r\nWhat makes popups annoying?<\/strong>\r\n\n
<\/strong><\/p>\n![\"snorkel-popup\"](\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2016\/11\/Snorkel-popup.jpg\")
Another example is to trigger your offer when you know the user is more committed and further down the sales cycle. Triggers to considers are:<\/p>\n\n
<\/strong>
If your visitors are highly sensitive to a pop up, then use a Lead Slider<\/a><\/span><\/strong>\u00a0or Offer Slider<\/a><\/span><\/strong>. This is a small window that slides over from the side or bottom and provides information such as an offer or a simple question with a form.<\/p>\n![\"popup\"](\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2016\/11\/popup.jpg\")
<\/p>\n
To have a friendly experience on a mobile device:<\/p>\n\n
![\"screenshot-2016-11-21-11-22-14\"](\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2016\/11\/Screenshot-2016-11-21-11.22.14.png\")
<\/p>\n
<\/strong><\/p>\n\r\n \t
\r\nAnother example is to trigger your offer when you know the user is more committed and further down the sales cycle. Triggers to considers are:\r\n\r\n \t
\r\n\r\nThe advantage with lead sliders\u00a0and offer sliders\u00a0compared to a full screen model type pop up is they can be minimized and opened up again later. This allows the visitor to continue on the site and then open the offer \/ coupon or setting up an appointment when the visitor wants. Users like to be in control of what they are doing. Lead sliders\u00a0also have worked well on mobile devices.\r\n\r\nRemember the mobile user experience<\/strong>\r\n\r\nDepending on your site, you could have over 50% of your visitors using a phone especially for email campaigns and ads from Facebook. There are a number of issues with mobile such as font size, download time, ability to enter text \/type, and the multiple sizes of device screens.\r\nTo have a friendly experience on a mobile device:\r\n