[et_pb_section fb_built=”1″ _builder_version=”4.16″ min_height=”278px” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/youtu.be\/4GZ9XOz5LG4″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ min_height=”573px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n
As a businessman, of course you want to increase and automate your business. You should have a better understanding on how you can enhance the customer journey for your company and do more of a deeper dive than just having some things that people read on articles or see on social media, not only will you increase your business, you\u2019ll also be able to provide a great customer experience to your prospects and customers. We have questions such as what is artificial intelligence, especially regarding a chatbot.<\/span><\/p>\n What are some of the experiences in developing this type of technology?<\/b><\/p>\n I’ve been in the business since 1994. We focus on<\/span> conversion rate optimization<\/span><\/a> where you have usability testing. You have to know what tools you put on the site and also ways to engage with users so that they won\u2019t leave the site such as pop-ups or chatbots.<\/span><\/p>\n AI became popular and accepted as it developed more through the years. So for the last five to seven years, we\u2019ve been improving chatbots to work in different areas like e-commerce and lead gen.\u00a0<\/span><\/p>\n What is the difference between the types of chatbots?<\/b><\/p>\n First of all, a chatbot came from a computer system, a chat robot. It exists on numerous platforms such as a smart speaker, websites and social sites such as<\/span> Facebook<\/span><\/a>,<\/span> LinkedIn<\/span><\/a> or<\/span> Slack<\/span><\/a>, and is also accessible via text and voice by clicking a button.<\/span><\/p>\n Chatbots that work on websites and social sites are usually connected or communicated via typing or clicking a button for voice recognition. It uses natural language processing for the computer to understand what you are saying and what you want. This will really blossom by 2029, whereas we\u2019re still in the first stages to getting the output we want. We make mistakes and it takes time in this field of work.<\/span><\/p>\n AI<\/b><\/p>\n As for AI, it uses machine learning which means the computer can learn on its own. That is risky at this point. Only a couple of companies and countries have enough data to do machine learning well. We usually do “human in the loop.” This is the daily monitoring of data to make sure it\u2019s right for social norms. There\u2019s some time development depending on what platform you are using. There\u2019s more work so it\u2019s more expensive and the bot\u2019s always learning, so there should be someone who\u2019s in charge of the bot as it learns and becomes smarter.<\/span><\/p>\n Livechat<\/b><\/p>\n Livechat is often confused with chatbot. It is another person responding to you while chatbot is a computer typing back to you. This has lots of pros because there\u2019s human connection, very complex things are understood and it can be monitored 24\/7. If there are pros, there are also cons and one of them is if the person assigned to livechat doesn\u2019t respond quickly, even within a few seconds, it\u2019ll give the impression that it\u2019s unattended. So you really have to be there, especially if it\u2019s a call center, because it works really well with support issues.<\/span> <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” link_option_url=”https:\/\/www.ometrics.com\/ochatbot-for-enterprise\/” border_radii=”on|3px|3px|3px|3px” border_width_all=”3px” border_color_all=”#68AB37″ saved_tabs=”all” global_colors_info=”{}” global_module=”6437″ theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2022\/08\/Ochatbot_ecomm-cart-420×420-1-300×300.png” alt=”shopify plugins” title_text=”Ochatbot_ecomm-cart 420×420″ align=”center” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”|3px||3px|false|false” border_width_all=”0px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n WE GUARANTEE RESULTS!<\/strong><\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/www.ometrics.com\/ochatbot-for-enterprise\/” button_text=”Learn More” _builder_version=”4.17.4″ _module_preset=”default” custom_button=”on” button_text_size=”24px” button_text_color=”#000000″ button_bg_color=”#E09900″ button_border_width=”0px” button_icon=”=||divi||400″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ min_height=”573px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ global_colors_info=”{}”]<\/p>\n Leadbot<\/b><\/p>\n Lead bot is a dummy downed AI chatbot, it works like a lead funnel. It funnels questions and sends out information, it\u2019s very simple and low cost. Now the only con is that it can\u2019t answer complex questions, just like an AI chatbot that has built-in answers to certain questions. It has databases that connect to ecommerce systems, so it\u2019s good for support where simpler questions are answered but switches to livechat if it has something more complex.\u00a0\u00a0<\/span><\/p>\n E-commerce<\/b><\/p>\n E-commerce connects to the e-commerce platform and pulls in data. It helps in shopping sites to easily find what product the consumer wants to purchase. There\u2019s a 15% to 35% lift in revenue when chatbots are engaged with each purchase because they find the actual wanted products and it suggests other products to check out.<\/span><\/p>\n Lead Generation<\/i><\/b><\/p>\n Lead generation can get you around a complex product\u2019s sales obstacles. This is done when the chatbot asks the right questions and qualifies the person asked to get higher quality leads. Getting around issues also brings that person into the conversation more, leading them to give their contact information.<\/span><\/p>\n Chatbots help in collecting data which also helps in gathering insights, which are collected from what people are typing through the chatbot on a specific website. For example, a person can tell the chatbot that there\u2019s something wrong with the page that chatbot is on because they can\u2019t find what they\u2019re looking for. So these insights help companies understand their customers and where their products are better placed, which gives room for improvements.<\/span><\/p>\n Why are chatbots lifting conversions?<\/b><\/p>\n Part of this is because they\u2019re being engaged on the site. So, there are times when you go to a site that\u2019s kind of static, and then when you click somewhere there, it takes you somewhere else and something pops up. Incorrectly done pop ups can be a nuisance, such as pop ups that keep on appearing to the point of\u00a0 covering up a page\u2019s content. Bots that pop up at the right time in a sales process happen when the customer is going through their buying journey and the bot might come up and ask a question that\u2019s relevant to checkout. One of its triggers is the length of time spent on the page. It works differently on mobile than desktop.<\/span><\/p>\n So each of these bots ask different questions with which you can pick those that fit your services. We don\u2019t recommend designing chatbots to have broader knowledge than they already have. For example you asked for a large bag but the result it gave you is not what you are looking for, then you try to add more characteristics to what you\u2019re searching for, so it\u2019ll start pulling from its database. This happens when it has up to thousands of SUs and starts pulling information from its database. It also assists and directs you to Support when you ask for help. So, the smarter they are, the more this happens, especially if the keyword you gave is too narrow. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" As a businessman, of course you want to increase and automate your business. You should have a better understanding on how you can enhance the customer journey for your company and do more of a deeper dive than just having some things that people read on articles or see on social media, not only will […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[244837,18,16],"tags":[],"class_list":["post-4432","post","type-post","status-publish","format-standard","hentry","category-chatbots","category-conversion-rate-optimization","category-lead-generation"],"yoast_head":"\nTrue AI to engage shoppers in conversational eCommerce. Create happy customers while growing your business!<\/strong><\/h4>\n
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5% to 35% Increase in AOV*<\/h4>\n<\/li>\n
20% to 40% Increase is Revenue*<\/h4>\n<\/li>\n
25% to 45% Reduction in Support Tickets<\/h4>\n<\/li>\n<\/ul>\n