{"id":412,"date":"2017-09-05T15:19:10","date_gmt":"2017-09-05T21:19:10","guid":{"rendered":"https:\/\/www.ometrics.com\/blog\/?p=412"},"modified":"2019-08-08T18:56:49","modified_gmt":"2019-08-09T00:56:49","slug":"test-won-vs-action-words","status":"publish","type":"post","link":"https:\/\/www.ometrics.com\/blog\/test-won-vs-action-words\/","title":{"rendered":"Which Test Won? How To vs Action Words"},"content":{"rendered":"<p>Which test won? In this A\/B test, we compared a list of benefits that started with &#8220;how to&#8221; with a list that started with action words. Both variations use a check mark to highlight the benefits. Variation B had a 61% lift in conversions. Action words are more compelling to the user, and the user is more likely to take action when the words are active.<\/p>\n<p><!--more--><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-374\" src=\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2016\/08\/1-How-To-vs-Action-Words.jpg\" alt=\"How To vs Action Words\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2016\/08\/1-How-To-vs-Action-Words.jpg 1080w, https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2016\/08\/1-How-To-vs-Action-Words-150x150.jpg 150w, https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2016\/08\/1-How-To-vs-Action-Words-300x300.jpg 300w, https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2016\/08\/1-How-To-vs-Action-Words-768x768.jpg 768w, https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2016\/08\/1-How-To-vs-Action-Words-1024x1024.jpg 1024w, https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2016\/08\/1-How-To-vs-Action-Words-624x624.jpg 624w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which test won? In this A\/B test, we compared a list of benefits that started with &#8220;how to&#8221; with a list that started with action words. Both variations use a check mark to highlight the benefits. Variation B had a 61% lift in conversions. Action words are more compelling to the user, and the user [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40,7,18],"tags":[12,682423],"class_list":["post-412","post","type-post","status-publish","format-standard","hentry","category-crohacks","category-a-b-testing","category-conversion-rate-optimization","tag-ab-testing","tag-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Which Test Won? 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In this A\/B test, we compared a list of benefits that started with &quot;how to&quot; with a list that started with action words.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ometrics.com\/blog\/test-won-vs-action-words\/\" \/>\n<meta property=\"og:site_name\" content=\"Ometrics\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ometrics\/\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/ometrics\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-05T21:19:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-09T00:56:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2016\/08\/1-How-To-vs-Action-Words.jpg\" \/>\n<meta name=\"author\" content=\"Greg Ahern\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Greg Ahern\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/test-won-vs-action-words\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ometrics.com\/blog\/test-won-vs-action-words\/\"},\"author\":{\"name\":\"Greg Ahern\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/#\/schema\/person\/2e626ba442cbcf4e1db7e9fe737dcbc8\"},\"headline\":\"Which Test Won? 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