{"id":397,"date":"2017-12-04T13:28:56","date_gmt":"2017-12-04T20:28:56","guid":{"rendered":"https:\/\/www.ometrics.com\/blog\/?p=397"},"modified":"2019-08-08T18:40:16","modified_gmt":"2019-08-09T00:40:16","slug":"which-test-won-comparing-cta-buttons","status":"publish","type":"post","link":"https:\/\/www.ometrics.com\/blog\/which-test-won-comparing-cta-buttons\/","title":{"rendered":"Which Test Won? Comparing CTA Buttons"},"content":{"rendered":"<p><span data-reactid=\".74.1.$lazyPlaceholder_instagram_1298245614769031819_1191190045.2.2.0.0.0.0\">Which test won? In this A\/B test, we compared one Call to Action (CTA) button with three CTA buttons using different targets for an online retailer. Variation B won with a 120% lift. The reason that Variation B won is because the user was presented with a more specific set of options to meet their needs.\u00a0<\/span><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-384\" src=\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2016\/08\/12-1-CTA-vs-3-CTA.jpg\" alt=\"1 CTA vs 3 CTA\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2016\/08\/12-1-CTA-vs-3-CTA.jpg 1080w, https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2016\/08\/12-1-CTA-vs-3-CTA-150x150.jpg 150w, https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2016\/08\/12-1-CTA-vs-3-CTA-300x300.jpg 300w, https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2016\/08\/12-1-CTA-vs-3-CTA-768x768.jpg 768w, https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2016\/08\/12-1-CTA-vs-3-CTA-1024x1024.jpg 1024w, https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2016\/08\/12-1-CTA-vs-3-CTA-624x624.jpg 624w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which test won? In this A\/B test, we compared one Call to Action (CTA) button with three CTA buttons using different targets for an online retailer. Variation B won with a 120% lift. The reason that Variation B won is because the user was presented with a more specific set of options to meet their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40,7,18],"tags":[12,682423],"class_list":["post-397","post","type-post","status-publish","format-standard","hentry","category-crohacks","category-a-b-testing","category-conversion-rate-optimization","tag-ab-testing","tag-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Which Test Won? Comparing CTA Buttons<\/title>\n<meta name=\"description\" content=\"In this A\/B test, we compared one CTA button against three CTA buttons with different targets for an online retailer. Variation B won with a 120% lift.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ometrics.com\/blog\/which-test-won-comparing-cta-buttons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Which Test Won? Comparing CTA Buttons\" \/>\n<meta property=\"og:description\" content=\"In this A\/B test, we compared one CTA button against three CTA buttons with different targets for an online retailer. Variation B won with a 120% lift.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ometrics.com\/blog\/which-test-won-comparing-cta-buttons\/\" \/>\n<meta property=\"og:site_name\" content=\"Ometrics\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Ometrics\/\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/ometrics\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-04T20:28:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-09T00:40:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2016\/08\/12-1-CTA-vs-3-CTA.jpg\" \/>\n<meta name=\"author\" content=\"Greg Ahern\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Greg Ahern\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/which-test-won-comparing-cta-buttons\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ometrics.com\/blog\/which-test-won-comparing-cta-buttons\/\"},\"author\":{\"name\":\"Greg Ahern\",\"@id\":\"https:\/\/www.ometrics.com\/blog\/#\/schema\/person\/2e626ba442cbcf4e1db7e9fe737dcbc8\"},\"headline\":\"Which Test Won? 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