<\/strong>Are you concerned the risk outweighs the reward?<\/strong><\/p>\n
You are not alone in your worry. The truth is, pop-ups<\/a><\/strong> can be very effective, especially if you use them well and implement the very best practices. Companies are seeing as high as a 40% drop in bounce rates with conversion rates of 10% to 50% when using a popup correctly.<\/p>\n <\/p>\n The key in using a website pop-up effectively is how it interacts with the user. Popups are most annoying when they appear at the wrong time during the website or landing page experience. Often pop-ups are shown right when you land on the page before you have had a chance to read the page, so the first thing you do is close it.<\/p>\n Pop-ups are effective because most people need to be asked twice and have something really pointed out to them. You will notice when you are in a store with a sales person they often ask you the same question a couple of times. A bad sales person won’t stop asking or asks at the wrong time.<\/p>\n Before we get into how to present a popup, I want to quickly go over a couple points about designing your pop-up.<\/p>\n Exit Pop-Up Example<\/p><\/div>\n How to engage with your prospect and not chase them away.<\/strong><\/p>\n 1) Exit Triggered Pop-Ups Exit pop-ups work very well when offering something a second time. This is because prospects often need to be asked a question twice. Best uses for exit popups are:<\/p>\n 2) Link Triggered Pop-Ups (Click Popups) Here are some successful examples of link triggered popups:<\/p>\n 3) Time Triggered Pop-Ups Be careful not to show your pop up too early and annoy the user. Look at your average bounce rate and use a time just before they would normally bounce. Make sure the user has time to read most of the page before the pop-up is triggered<\/a>.<\/p>\n 4) Scroll Triggered Pop-Ups 5) Mobile Popups<\/strong> <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” link_option_url=”https:\/\/ochatbot.com\/ecommerce-chatbot\/shopify-chatbot\/” border_radii=”on|3px|3px|3px|3px” border_width_all=”3px” border_color_all=”#68AB37″ saved_tabs=”all” global_colors_info=”{}” global_module=”6437″ theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2022\/08\/Ochatbot_ecomm-cart.jpg” alt=”shopify plugins” title_text=”Ochatbot_ecomm-cart” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.16″ _module_preset=”default” custom_margin=”|3px||3px|false|false” border_width_all=”0px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/ochatbot.com\/ecommerce-chatbot\/” button_text=”Learn More” _builder_version=”4.17.4″ _module_preset=”default” custom_button=”on” button_text_size=”24px” button_text_color=”#000000″ button_bg_color=”#E09900″ button_border_width=”0px” button_icon=”=||divi||400″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}” custom_padding=”0px|||||”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n 6) Popup Frequency 7) Page Targeting Other alternatives to full screen popups <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Are you thinking about utilizing a website popup for a website landing page?Are you concerned the risk outweighs the reward? You are not alone in your worry. The truth is, pop-ups can be very effective, especially if you use them well and implement the very best practices. Companies are seeing as high as a 40% […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Are you thinking about utilizing a website popup for a website landing page?\r\n<\/strong>Are you concerned the risk outweighs the reward?<\/strong>\r\n\r\nYou are not alone in your worry. The truth is, pop-ups<\/a><\/strong> can be very effective, especially if you use them well and implement the very best practices. Companies are seeing as high as a 40% drop in bounce rates with conversion rates of 10% to 50% when using a popup correctly.\r\n\r\n\r\n\r\nThe key in using a website pop-up effectively is how it interacts with the user. Popups are most annoying when they appear at the wrong time during the website or landing page experience. Often pop-ups are shown right when you land on the page before you have had a chance to read the page, so the first thing you do is close it.\r\n\r\nPop-ups are effective because most people need to be asked twice and have something really pointed out to them. You will notice when you are in a store with a sales person they often ask you the same question a couple of times. A bad sales person won't stop asking or asks at the wrong time.\r\n\r\nBefore we get into how to present a popup, I want to quickly go over a couple points about designing your pop-up.\r\n\n
![\"exit](\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2016\/08\/1pfe-pop-600.jpg\")
<\/strong>Exit triggered pop-ups utilize mouse-monitoring to determine cursor direction and velocity, calculating with impressive precision whenever your visitors are going to close the tab, open a different one, or hit the back button on the browser. They do not work on mobile devices since there is no mouse to track.<\/p>\n\n
<\/strong>Link triggered pop-ups activate whenever a customer clicks a text link or image in the content or sidebar of the page. The advantage of the link or click popup is the user is in control. Studies show that if a user takes an action to open a popup, they are more likely to complete the process. For example, in some cases\u00a0a form on a landing page has a lower conversion rate than text or image-linked popup when it shows the same form.<\/p>\n\n
<\/strong>Time triggered pop-ups appear after the user has been on the site for a period of time. You can enter any time such as 3 seconds or minutes. The actual time will have to be tested for each offer or type of popup message. This is because the popup has to match the user’s place in the sales funnel. A user in the lower part of the funnel may have the popup shown later, whereas a user in the top of the funnel that is being asked to join an email may be able to be asked earlier.<\/p>\n
<\/strong>Scroll triggered pop-ups work very well to trigger an engaged user. For example, if the user scrolled halfway or all the way down the page, then we know they read the page or are looking for something on the page. This is a good time to show a popup that could provide them information they need.<\/p>\n\n
Because the mobile experience is very different than the desktop, the popup has to be different. The user attention span is shorter on mobile and the device presents differently. Try these tips for successful mobile popups:<\/p>\n\n
True AI to engage shoppers in conversational eCommerce. Create happy customers while growing your business!<\/strong><\/h4>\n
\n
5% to 35% Increase in AOV*<\/h4>\n<\/li>\n
20% to 40% Increase is Revenue*<\/h4>\n<\/li>\n
25% to 45% Reduction in Support Tickets<\/h4>\n<\/li>\n<\/ul>\n
<\/strong>If a popup is shown too many times, the user can get really upset. You can control the way you show your popups by a number of different factors:<\/p>\n\n
<\/strong>Page targeting allows the user to experience a popup that is relevant for what they are reading. Page targeting can be setup a number of ways.<\/p>\n\n
<\/strong>Sometimes a full screen model type pop up is just too much for the user. In this case, using a Lead Slider<\/strong><\/a> or Offer Slider<\/strong><\/a> can be the perfect solution. These are small window sliders that slide from the bottom or sides of a page. They ask a simple question with a form or have a banner type offer.<\/p>\n![\"Lead](\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2016\/08\/leadpop-roof-295x300.jpg\")
The big advantage with sliders is they are both desktop and mobile friendly and they have a \u201cX\u201d button to close the slider and show it later when the user wants to continue. For example, a user may not be ready for a trial or may not have a question at that time, but as they explore the site further, they may want to be contacted and they can fill out the form when they want.<\/p>\n\r\n \t
Exit Pop-Up Example[\/caption]\r\n\r\nHow to engage with your prospect and not chase them away.<\/strong>\r\n\r\n1) Exit Triggered Pop-Ups\r\n<\/strong>Exit triggered pop-ups utilize mouse-monitoring to determine cursor direction and velocity, calculating with impressive precision whenever your visitors are going to close the tab, open a different one, or hit the back button on the browser. They do not work on mobile devices since there is no mouse to track.\r\n\r\nExit pop-ups work very well when offering something a second time. This is because prospects often need to be asked a question twice. Best uses for exit popups are:\r\n\r\n \t
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The big advantage with sliders is they are both desktop and mobile friendly and they have a \u201cX\u201d button to close the slider and show it later when the user wants to continue. For example, a user may not be ready for a trial or may not have a question at that time, but as they explore the site further, they may want to be contacted and they can fill out the form when they want.\r\n\r\n ","_et_gb_content_width":"","footnotes":""},"categories":[18,16,5196],"tags":[682423,16],"class_list":["post-362","post","type-post","status-publish","format-standard","hentry","category-conversion-rate-optimization","category-lead-generation","category-pop-ups","tag-blog","tag-lead-generation"],"yoast_head":"\n