{"id":346,"date":"2016-07-26T11:41:37","date_gmt":"2016-07-26T17:41:37","guid":{"rendered":"https:\/\/www.ometrics.com\/blog\/?p=346"},"modified":"2022-10-05T16:46:01","modified_gmt":"2022-10-05T22:46:01","slug":"what-pokemon-go-learn-website-conversion-optimization","status":"publish","type":"post","link":"https:\/\/www.ometrics.com\/blog\/what-pokemon-go-learn-website-conversion-optimization\/","title":{"rendered":"What Can Pok\u00e9mon Go Learn From Website Conversion Optimization?"},"content":{"rendered":"

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Pok\u00e9mon Go, the latest augmented reality game, is changing generations of kids and some adults into zombies like the Walking Dead as they wander around parks, stores, museums, churches and neighborhoods. They aren\u2019t completely focused on their immediate surroundings but they are exploring the world\u2026 sort of.<\/p>\n

The question is: Besides re-building the brand for Pok\u00e9mon and all of its affiliated gaming revenue streams, is there more to be had? I think so…<\/p>\n

<\/p>\n

Soon we should start seeing location based advertising. Your local knick-knack store can purchase Pok\u00e9mon characters to hang out in the store or perhaps become a PokeGym. There have already been reports of museums and houses of worship having an increase in visitors wanting to come in due to Pok\u00e9mon Go.<\/p>\n

And it looks like McDonald\u2019s<\/a> is first and already working a deal.<\/p>\n

This is great in many ways \u2013 a whole segment of the population around the world is now exploring outside of their homes. Game theory is keeping them intent on exploring and walking into your store.<\/p>\n

But how will you convert your new customers? Similar to a web site, many of these customers are just \u201cclicking\u201d their heels into your store but really do not know what you offer and probably have no desire for anything in particular that you want to sell them. How are you going to convert them into customers?
Much like bad ad placement driving poor quality customers to a web site, store owners will have to think of creative ways to convert this new type of customer. Here are some questions to ask yourself:<\/p>\n