{"id":276,"date":"2015-05-01T15:37:22","date_gmt":"2015-05-01T21:37:22","guid":{"rendered":"https:\/\/www.ometrics.com\/blog\/?p=276"},"modified":"2019-06-06T01:59:07","modified_gmt":"2019-06-06T07:59:07","slug":"conversion-rate-optimization-hacks-crohacks-41-50","status":"publish","type":"post","link":"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-hacks-crohacks-41-50\/","title":{"rendered":"Conversion Rate Optimization Hacks \u2013 #CROHacks 41-50, Which Test Won"},"content":{"rendered":"

\"Ometrics<\/a>CRO Hacks \u00a0#41 to #50 conversion rate optimization hacks that will improve your sites conversion rate and provide user insights about\u00a0your site and busines.<\/p>\n

These conversion hacks came from the TLE 2015 Which Test Won conference.\u00a0<\/strong><\/p>\n

This post is\u00a0updated every time I have a new conversion lift\u00a0or learn of a new test to try. You can follow the posts #CROhacks on twitter at @Ometrics<\/a>, @gregahern<\/a> or on the Conversion Rate Optimization Network via G-Plus<\/a>\u00a0 or Linkedin<\/a><\/p>\n

<\/p>\n

If you have a conversion hack add it to the comments below or send it to me with your name and twitter handle for credit to greg@www.ometrics.com.<\/p>\n

CROHack 41<\/strong> –\u00a0We don’t see things as they are, we see them as we are. So be careful not to disturb your test with your own perspective.<\/p>\n

CROHack 42<\/strong> –\u00a0Research shows incentives does NOT alter survey results but will increase response rates. So reward them with Amazon gift cards<\/p>\n

CROHack 43<\/strong> –\u00a0A\/B testing: Finding a loss is a win, because you avoided pushing live \u2018non-improvement\u2019. It is just as important to know what does not work.<\/p>\n

CROHack 44<\/strong> –\u00a0Optimize conversions by device. Start with removing images on the smaller \u00a0devices such as cell phones.<\/p>\n

CROHack 45<\/strong> –\u00a0A test showed\u00a0more clarity with customer surveys by removing predefined answers and analyze the text response only. – \u00a0It is better to get a lot of answers and take the time to bucket them than to bucket what you think are the answer and force them onto your users. Often I will do a broad text answer survey<\/a> then once I have the buckets of answers do another survey with a radio button for each bucket.<\/p>\n

CROHack 46<\/strong> –\u00a0Small changes often make a big lift. Never overlook a small change like one word or\u00a0removing one element. And just because they are small does not mean you should test them all at once.<\/p>\n

CROHack 47<\/strong> –\u00a0Listening to your customer – To many companies get ideas internally which means they are all really coming from the same source. Myself and other consultants will happily give you a list of ideas to test for a surprisingly low cost<\/a>\u00a0one time or monthly.<\/p>\n

CROHack 48<\/strong> –\u00a0What has worked in the past does not necessarily work in the future.<\/p>\n

CROHack 49<\/strong> –\u00a0Consider external factors in all your testing,<\/p>\n

CROHack 50<\/strong> – A test resulted with\u00a0credit card Icons converted better on mobile than desktop<\/p>\n

<<Previous Page<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

CRO Hacks \u00a0#41 to #50 conversion rate optimization hacks that will improve your sites conversion rate and provide user insights about\u00a0your site and busines. These conversion hacks came from the TLE 2015 Which Test Won conference.\u00a0 This post is\u00a0updated every time I have a new conversion lift\u00a0or learn of a new test to try. You […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[40,7,18,1,23],"tags":[682423],"class_list":["post-276","post","type-post","status-publish","format-standard","hentry","category-crohacks","category-a-b-testing","category-conversion-rate-optimization","category-feedback-tabs-and-surveys","category-landing-page-optimization","tag-blog"],"yoast_head":"\nConversion Rate Optimization Hacks \u2013 #CROHacks 41-50, Which Test Won<\/title>\n<meta name=\"description\" content=\"CRO Hacks, conversion hacks from TLE 2015 Which Test Won conference.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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