Persuasive words can make all the difference. Whether you\u2019re building a better sales page, creating a call-to-action or writing the perfect subject line for your email, finding the words that pull your potential customer in will convert your readers into loyal buyers.<\/p>\n
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Action words<\/strong><\/p>\n We like words that make us move. The kind of words that inspire us to act and think about what we really want. The type of words that get us up out of our seat and do something about our life.<\/p>\n When you put action words into your call to action, you demand someone to take a chance and spring into action! Words like, \u201caccelerate,\u201d \u201cclaim\u201d, \u201cget\u201d, \u201cdownload\u201d, \u201cstart\u201d, \u201cbuild\u201d and \u201cmake\u201d allow a person the permission to take a risk and go for what you\u2019re selling.<\/p>\n Numbers<\/strong><\/p>\n People love reading lists. Take a look at every popular magazine cover you see in the line waiting to buy your groceries and you\u2019ll find numbered-headline lists everywhere you turn. These types of headlines are plastered on covers like giant advertisements on billboards. They use them because they work, and that work very well.<\/p>\n Readers click on these headlines because they have an idea of what to expect. If the list says, \u201c7 ways to do this\u201d or \u201c4 tips for that\u201d they know that\u2019s what they\u2019ll get. It won\u2019t be an article that they\u2019ll have to search around for the answers they want.<\/p>\n Because<\/strong><\/p>\n This word works when you want to explain something. It also works when you\u2019re ready to talk about the benefits about your service or product. This subordinating conjunction works for your potential customer because they\u2019re ready to hear what you have to say and why they should listen.<\/p>\n The word, \u201cbecause\u201d ties two parts of a sentence together. The latter explains the former. For example, you could say, \u201cOur product makes it easier to learn new exercises quickly because you don\u2019t have time to waste at the gym.\u201d<\/p>\n Another example for this conjunction would include this one: \u201cGet in our program today because we\u2019re closing it to new members on Friday.\u201d It urges more people to sign up for your program now and not later. You\u2019re giving them a valid reason to move faster.<\/p>\n You<\/strong><\/p>\n Too many times you\u2019ll hear a company go on and on about themselves. It\u2019s all about them, what they\u2019re doing and how they came to become the company they are. As much as you think your potential customer cares about you, it\u2019s safe to say they don\u2019t. Not until you care about them first.<\/p>\n Take the time to insert \u201cyou\u201d into the advertising copy. For every time you mention your company, word the sentence around the word \u201cyou\u201d and admire the difference. Your customers want you to talk about their problems and concerns.<\/p>\n Risk-free<\/strong><\/p>\n Customers are skeptical. It might be unfair, but it\u2019s true. Those who have bought many products and services over the span of their lifetime know that every benefit a business lists won\u2019t necessarily come true.<\/p>\n That\u2019s why saying they can try your product \u201crisk free\u201d is so important. It\u2019s their way out if they don\u2019t want it. If there\u2019s a money-back guarantee, your potential customer knows you care about them, and they\u2019re more likely to buy what you\u2019re selling.<\/p>\n