Depending on your target market, you\u2019ll want to attract different customers with different hues. When you\u2019re talking about customer rate optimization, knowing a bit about how color affects<\/a> your sales copy will give you the knowledge that you need to boost your sales.<\/p>\n Traditionally, North Americans associate certain feelings with a particular color. For example, red<\/span><\/strong> tends to represents energy, strength and passion. This hue tends to be used in marketing for clearance sales, giving it a \u201cbetter act now before it\u2019s gone!\u201d mentality.<\/p>\n Banks and businesses tend to use the color blue<\/strong><\/span> in their marketing materials, presenting a sense of confidence and security. Black<\/strong> is generally used to advertise luxury brands, giving off an attractive and powerful attitude.<\/p>\n For feminine products, you\u2019ll likely see an array of pinks<\/span><\/strong> used to promote services for women and young girls. People tend to associate the color green<\/span><\/strong> with prosperity and wealth. It\u2019s one of the easiest colors on the eyes, and it\u2019s used to relax potential customers.<\/p>\n Out of all these colors, orange<\/span><\/strong> is great for call to action, buy or subscribe buttons. People associate a sense of assertiveness with this hue. 32% of the top 50 eCommerce sites use orange for the add to cart button.<\/p>\n Even though orange is a color that\u2019s more likely to produce an action from\u00a0your customer\u00a0doesn’t mean all potential customers act this way. It\u2019s important to consider the color treatment across your site that matches your\u00a0market our target client. Here is more information on color.<\/a><\/p>\n Stand out using this psychological effect in your marketing<\/strong><\/p>\n Even if you have great shades that complement your website and sales page, there\u2019s another way to make use of color for your customers.<\/p>\n In 1933, a psychiatrist and pediatrician named Hedwig von Restorff delved into the study of memory. She examined how people treat information and lists of items when they\u2019re presented information. She found that when people are given a list, they\u2019re likely to remember the one item that\u2019s a different color from the other items in the list.<\/p>\n The Von Restorff effect, also referred to as the isolation effect, is used in businesses now. Merely changing the color of your call-to-action box to be different from the rest of your page is enough to draw attention to it.<\/p>\n This technique also works with text inside a paragraph. Adding hyperlinks to the text and having the text a different color will increase the conversion rate. In the old days all hyperlinks were blue now many site have no color treatment on the text at all only a rollover color. Check your site and make sure your action words and other relevant topics are\u00a0hyper-linked\u00a0and have a color\u00a0treatment.<\/strong><\/p>\n Although the color is important the contrast is more important.<\/strong> Use the color wheel below to find contrasting colors that will pop on your page.<\/p>\n In conclusion there is no particular color that kills conversions. It is a matter of matching the color with the audience and using contrast. Using these techniques will help fuel your conversion optimization and get your visitors to sign up for your emails or buy your products. Examine your website and experiment with colors that work physiologically and have call to action buttons and hyper-linked text contrast with the background.<\/p>\n Quick Tip:<\/strong> Logo files are notoriously confusing for designers and clients. When I worked at an agency we struggled to get clients to understand when to use a jpg. vs. a png. Check out this article that explains exactly when to use each of the six logo file formats.<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Your potential customer is waiting for you to entice them. They\u2019ve read your marketing material, they know what you you\u2019re selling and they\u2019ve thought long and hard about clicking the \u201cbuy\u201d button you have on your sales page. You\u2019ve done everything you could do, and now you have\u00a0to convince them to pull out their credit […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Your potential customer is waiting for you to entice them. They\u2019ve read your marketing material, they know what you you\u2019re selling and they\u2019ve thought long and hard about clicking the \u201cbuy\u201d button you have on your sales page.\r\n\r\nYou\u2019ve done everything you could do, and now you have\u00a0to convince them to pull out their credit card and purchase what you\u2019re offering. Even though you woo them with words and benefits, could there be something holding them back? Could it be something as simple as color?\r\n\r\n\r\n\r\nBelieve it or not, color has a lot to do with the way potential clients view your marketing messages, conversation pages and transactions. If you investigate further, you\u2019ll see a variety of ways psychology and visual perception affects your business. Understand more about your target audience\u2019s mind and emotions, and you\u2019ll increase your conversion rate with a few tweaks on your website.\r\n\r\nHow your customers think in color<\/strong>\r\n\r\nDepending on your target market, you\u2019ll want to attract different customers with different hues. When you\u2019re talking about customer rate optimization, knowing a bit about how color affects your sales copy will give you the knowledge that you need to boost your sales.\r\n\r\nTraditionally, North Americans associate certain feelings with a particular color. For example, red<\/span><\/strong> tends to represents energy, strength and passion. This hue tends to be used in marketing for clearance sales, giving it a \u201cbetter act now before it\u2019s gone!\u201d mentality.\r\n\r\nBanks and businesses tend to use the color blue<\/strong><\/span> in their marketing materials, presenting a sense of confidence and security. Black<\/strong> is generally used to advertise luxury brands, giving off an attractive and powerful attitude.\r\n\r\nFor feminine products, you\u2019ll likely see an array of pinks<\/span><\/strong> used to promote services for women and young girls. People tend to associate the color green<\/span><\/strong> with prosperity and wealth. It\u2019s one of the easiest colors on the eyes, and it\u2019s used to relax potential customers.\r\n\r\nOut of all these colors, orange<\/span><\/strong> is great for call to action, buy or subscribe buttons. People associate a sense of assertiveness with this hue. 32% of the top 50 eCommerce sites use orange for the add to cart button.\r\n\r\nEven though orange is a color that\u2019s more likely to produce an action from\u00a0your customer\u00a0doesn't mean all potential customers act this way. It\u2019s important to consider the color treatment across your site that matches your\u00a0market our target client. Here is more information on color.<\/a>\r\n\r\n![\"corporate](\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2017\/05\/corp-color-guide.png\" "\\"corporate")
Credit<\/a><\/p>\n![\"conversion](\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2017\/03\/Color-wheel.jpg\" "\\"conversion")
<\/p>\nCredit<\/a>\r\n\r\nStand out using this psychological effect in your marketing<\/strong>\r\n\r\nEven if you have great shades that complement your website and sales page, there\u2019s another way to make use of color for your customers.\r\n\r\nIn 1933, a psychiatrist and pediatrician named Hedwig von Restorff delved into the study of memory. She examined how people treat information and lists of items when they\u2019re presented information. She found that when people are given a list, they\u2019re likely to remember the one item that\u2019s a different color from the other items in the list.\r\n\r\nThe Von Restorff effect, also referred to as the isolation effect, is used in businesses now. Merely changing the color of your call-to-action box to be different from the rest of your page is enough to draw attention to it.\r\n\r\nThis technique also works with text inside a paragraph. Adding hyperlinks to the text and having the text a different color will increase the conversion rate. In the old days all hyperlinks were blue now many site have no color treatment on the text at all only a rollover color. Check your site and make sure your action words and other relevant topics are\u00a0hyper-linked\u00a0and have a color\u00a0treatment.<\/strong>\r\n\r\nAlthough the color is important the contrast is more important.<\/strong> Use the color wheel below to find contrasting colors that will pop on your page.\r\n