{"id":184,"date":"2014-09-25T12:33:58","date_gmt":"2014-09-25T18:33:58","guid":{"rendered":"https:\/\/www.ometrics.com\/blog\/?p=184"},"modified":"2019-06-06T02:01:13","modified_gmt":"2019-06-06T08:01:13","slug":"conversion-rate-optimization-experts-testing-first-quick-results","status":"publish","type":"post","link":"https:\/\/www.ometrics.com\/blog\/conversion-rate-optimization-experts-testing-first-quick-results\/","title":{"rendered":"What Conversion Experts Test First For Quick Results"},"content":{"rendered":"

Before you run off with this data, remember your first step is to build a baseline to measure against. There are a number of tools to do this, from quantitative tests such as form metrics,<\/a> funnel metrics<\/a> and heat maps<\/a> to qualitative testing such as popup surveys<\/a> and feedback tabs.<\/a> Once you have built a baseline and have an understanding of where the problem is you can start A\/B testing or split testing<\/a>. To learn more about how to use different optimization tools download this guide.<\/a><\/p>\n

<\/p>\n

For eCommerce sites, your greatest impact is going to come from cart design optimization with Add to Cart functionality next. The most successful designs have a simple layout with clear labels.<\/p>\n

\"eCommerce<\/p>\n

For landing pages, form field improvements show the greatest result. An easy way to test these is to use form metrics<\/a> which measure the time it takes for each field to be filled out and what field they left the page from.\u00a0This information can indicate what question needs to be re-written or the answer presented in a different format.<\/p>\n

\"Landing<\/p>\n

To increase your social engagement and increase Facebook Likes and Twitter followers<\/a> not surprisingly the button design has the strongest impact.<\/p>\n

\"social<\/p>\n

As with all conversion rate optimization testing make sure you approach your test scientifically only changing one variable at a time. \u00a0Also test to a 95% statistical confidence, otherwise your test result may not be valid.<\/p>\n","protected":false},"excerpt":{"rendered":"

Before you run off with this data, remember your first step is to build a baseline to measure against. There are a number of tools to do this, from quantitative tests such as form metrics, funnel metrics and heat maps to qualitative testing such as popup surveys and feedback tabs. 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