{"id":176,"date":"2014-08-13T18:07:09","date_gmt":"2014-08-14T00:07:09","guid":{"rendered":"https:\/\/www.ometrics.com\/blog\/?p=176"},"modified":"2019-06-06T02:01:20","modified_gmt":"2019-06-06T08:01:20","slug":"18-subconscious-triggers-that-increase-landing-page-conversions","status":"publish","type":"post","link":"https:\/\/www.ometrics.com\/blog\/18-subconscious-triggers-that-increase-landing-page-conversions\/","title":{"rendered":"18 Subconscious Landing Page Conversion Triggers"},"content":{"rendered":"

\"CALL<\/a>Landing page optimization is all about convincing your reader to pay attention to you and understanding\u00a0what they really want. What you present to them and how you present it is critical. Here are 18\u00a0sub-conscious triggers that will increase landing page conversions and turn website visitors into loyal fans of your business.<\/p>\n

 <\/p>\n

<\/p>\n

1. Choose one action<\/strong><\/p>\n

Have you ever seen a website that doesn\u2019t give you any call-to-action? You land on their website, see a few products or services, and that\u2019s about it? You\u2019re usually inclined to leave, aren\u2019t you? Likewise, websites with too many call-to-actions can confuse you. You become so overwhelmed with all the options that you click off the website entirely. To avoid confusion for your website visitor, choose one action and one action only. When a potential customer comes to your site, what do you want them to do? Focus on that one call-to-action on every page of your website.<\/p>\n

2. Cut the jargon<\/strong><\/p>\n

The moment your customer sees a page of complex sentences with complicated words and company jargon, they\u2019ll tune out before you get them past your first paragraph. Take a look at your website and see what you\u2019re really saying to your website user. Evaluate every paragraph you\u2019ve written. You know what you\u2019re explaining, but would someone who has never heard of you or your business know what you\u2019re talking about? Make every sentence simple and easy to understand.<\/p>\n

3. Adding in the stats and studies<\/strong><\/p>\n

Your potential consumer will be enticed by your offer because of the benefits you show them. However, features help bolster the benefits and encourage them to give their email address over or hand over their hard-earned cash. Adding in case studies and statistics gives your potential customer more reasons to come to you.<\/p>\n

4. Bullet points with bite<\/strong><\/p>\n

People read differently on the Internet. Study after study shows that website visitors barely read at all now. They skim the webpage and leave in a matter of seconds if they can\u2019t understand how the website applies to them or if it\u2019s too cluttered to figure out if it\u2019s even relevant to them. That\u2019s why it\u2019s good to list bullet points that get straight to the point. List one-line bullet points and highlight the important words.<\/p>\n

5. A button that speaks to you<\/strong><\/p>\n

When it comes to great call-to-actions, you must have a great button to go with it. People are more willing to click buttons that make them act quickly. Simply displaying the word, \u201cSubmit\u201d will get less conversions than, \u201cGet the secrets!\u201d or \u201cGet free e-book!\u201d. Taking this to the next level have the button speak to what they really want. \u201cYes, I want to grow my business\u201d or \u201cI want beautiful teeth now!\u201d.<\/p>\n

6. Testimonials that convince your reader<\/strong><\/p>\n

People trust other people. You can list a hundred ways your company is great at what they do, and it won\u2019t be enough to convince most consumers. Marketing well to your potential customer means taking people who are most like them and showing them how your product or service solved their problem.<\/p>\n

7. Multiple call-to-action boxes<\/strong><\/p>\n

The more chances you give your potential customer to come in contact with your company the better. Say your website visitor is seeing your page for the first time. They see an opt-in box on the right side, but they\u2019re not ready to hand over their beloved email address yet. They read your About Page, skim some of your blog posts and view a few of your testimonials. They\u2019re slowly becoming convinced that maybe you could help them. That\u2019s why it\u2019s important to put in multiple call-to-action boxes as many places as you can without it looking too cluttered. If each call-to-action is different you are more likely to come across the right phrase that persuades them to take the next step.<\/p>\n

8. Ask for email only<\/strong><\/p>\n

There\u2019s a lot on the Internet to pull your website visitor away. After all, you are a new website and there are others they\u2019re more familiar with. When creating a call-to-action, insert one field: an email address field. Leave out the name and last name fields. The less they have to fill out, the less risk they have, more likely they are to sign up for your email list. Later you can ask for more information.<\/p>\n

9. Standout colors<\/strong><\/p>\n

According to studies that have tracked where a viewer\u2019s eyes go when they\u2019re presented with new information, going with a different color from the rest of your page can help with customer conversions. This is called the Vonrestorff effect and its benefits can align with great marketing tactics. To use this psychological trigger to your advantage, make your call-to-action box a different color that stands out from your marketing copy. Choose colors opposite each other on the color wheel.<\/p>\n

10. As seen in\u2026<\/strong><\/p>\n

Just like testimonials, people trust what other people say more than they trust you. Sure, they\u2019ll get to know you over time and find out about your company for themselves. Still, consumers put their faith in groups of people who have garnered attention, trust and authority. Place the logos of organizations and businesses you\u2019ve worked with on your website so your users can see them easily. Certifications work well too.<\/p>\n

11. Let them know what they\u2019re in for<\/strong><\/p>\n

Obviously, when you\u2019re convincing someone to give his or her email address to you or buy a product from your business, you\u2019re asking something of them. However, people can be weary of giving away their information or their money. Saying exactly what they\u2019ll be getting when they enter their email address or hand over their credit card removes a psychological barrier between you and your customer. Let them know what they\u2019ll be receiving and be specific.<\/p>\n

12. Include what keeps your reader awake at night<\/strong><\/p>\n

Your reader has plenty of fears and frustrations. Some of them are different from others, but depending on what your website focuses on, you can tap into many of them. That means tapping into their psychology. Use the phrases and words that your customers use when they have a problem. Those words will be the ones that stick out at them the most.<\/p>\n

13. Popup form<\/strong><\/p>\n

Website owners like to debate about the usage of pop-up forms on pages. For some, they think it\u2019s annoying to their site users and they\u2019ll never put one up. Others see the statistics (they increase subscriber rates dramatically), and put one up as soon as possible. As annoying as they are to some, they\u2019re effective. You can choose to darken the screen so the focus is all on the web form, or not. As usual, it\u2019s best to test it and evaluate the results on your own site.<\/p>\n

14. Short and easy-to-read paragraphs<\/strong><\/p>\n

Conversion rate optimization increases by enticing a reader to read what you\u2019re offering, how it will enhance their life and why they should hand over their information. The moment a new reader sees your site, the last thing they want to see is a long page with giant blocks of text. Make your paragraphs short and easy to read. No more than three or four sentences long.<\/p>\n

15. Gift with purchase<\/strong><\/p>\n

Stores do it all the time. It\u2019s normal to see phrases like \u201cFree bag with purchase!\u201d or \u201cBuy two, get one free!\u201d plastered all over the storefront. This is one way to get potential customers to act fast. The deal won\u2019t last long, so they must make a move and buy now. Find a way to offer a free email series, e-book or video in exchange for their email address.<\/p>\n

16. Toss out the rational words and inject emotional words instead<\/strong><\/p>\n

If you word your call-to-action with bland rational words, you won\u2019t convert many people. Website visitors take action when you make them feel something. Talk about frustrations, worries, fears, desires and dreams. Include words in your call-to-action like, \u201cfind out,\u201d \u201ctell\u201d and \u201chappy\u201d instead of rational words like, \u201clearn,\u201d \u201cinform\u201d and \u201cpleased.\u201d<\/p>\n

17. For a limited time only<\/strong><\/p>\n

There\u2019s nothing like a limit on your offer that induces a sense of urgency to your website user. Offering a product or service for a limited time only pushes your potential customer to act quickly because it may not be available next time they visit your website. Once way of doing this is having a countdown timer.<\/p>\n

18. The first call-to-action shouldn\u2019t involve a money exchange<\/strong><\/p>\n

There\u2019s a journey that every one of your customers goes through. You lead a customer down a path the moment they come in contact with you. First they hear about you and opt-in to a free service. Later they become comfortable enough to buy a product or service from you, hopefully over and over again. Lastly, they move on to purchase more expensive products and services you offer. However, it all starts with one action. Make that action free so the journey begins easily for them.<\/p>\n

Improving your conversion rate optimization is pivotal to your business if you want to gain more customers and clients. Implement these call-to-action optimization tactics into your web design and copy and get ready to take your business to the next level.<\/p>\n","protected":false},"excerpt":{"rendered":"

Landing page optimization is all about convincing your reader to pay attention to you and understanding\u00a0what they really want. What you present to them and how you present it is critical. Here are 18\u00a0sub-conscious triggers that will increase landing page conversions and turn website visitors into loyal fans of your business.  <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,21,8,23],"tags":[682423],"class_list":["post-176","post","type-post","status-publish","format-standard","hentry","category-conversion-rate-optimization","category-copywriting-optimization","category-form-optimization","category-landing-page-optimization","tag-blog"],"yoast_head":"\n18 Subconscious Landing Page Conversion Triggers<\/title>\n<meta name=\"description\" content=\"Here are 18 subconscious triggers that increase landing page conversions and turn website visitors into loyal fans of your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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Greg has been a successful Internet entrepreneur since 1994. He speaks at conferences and webinars and has built a number of internet businesses. You can follow Greg on Twitter @gregahern, Linkedin, and join his CRO Hacks Groups on Slack. https:\/\/www.ometrics.com\/cro-growth-hacks\/","sameAs":["https:\/\/www.ometrics.com","http:\/\/www.facebook.com\/ometrics","https:\/\/x.com\/gregahern"],"url":"https:\/\/www.ometrics.com\/blog\/author\/domoreblogs\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/posts\/176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/comments?post=176"}],"version-history":[{"count":1,"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/posts\/176\/revisions"}],"predecessor-version":[{"id":1841,"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/posts\/176\/revisions\/1841"}],"wp:attachment":[{"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/media?parent=176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/categories?post=176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ometrics.com\/blog\/wp-json\/wp\/v2\/tags?post=176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}