In today’s data-fueled world, your marketing team probably has a hefty tech stack that they lean on in their daily role. With buzzwords like chatbots, machine learning, natural language processing, deep-learning, virtual assistants<\/a> and AI being tossed around daily, you’ve probably wondered how these new offering can help you improve your bottom line and whether or not they’re worth adding to that stack.<\/span><\/p>\n What makes chatbots so special? What’s the actual application for all of these tech buzzwords? Today, we’re going to look at how you can leverage chatbots as service and sales tools to\u00a0<\/span>growth hack your conversions<\/span><\/a>\u00a0and increase your ROI.<\/span><\/p>\n Chatbots and Customer Service<\/b><\/p>\n When we start writing down the customer service pain points from the perspective of new or existing customers, we’ll end up with something like this.<\/span><\/p>\n Chatbots can immediately solve all of the above issues (<\/span>and plenty more<\/span><\/i>) without sacrificing responsiveness or personability. The rise of chatbots isn’t due to an overwhelming tech craving; chatbots are rising because they address critical customer pain points and improve their overall customer service experience.<\/span><\/p>\n Chatbots can run 24\/7, answer questions almost instantly, are immediately available, and don’t force customers to pick up their phones. In a sense, chatbots are the ultimate customer service representative \u2014 which is important in a world where customer service\u00a0<\/span>is set to overtake price<\/span>\u00a0and product as the most critical differentiator for brands.<\/span><\/p>\n Beyond the future impact of superior customer service, chatbots can have a more immediate impact on your ROI. Remember,\u00a0<\/span>77% of customers<\/span>\u00a0(Experience Matters) are likely to become brand ambassadors after a positive customer service experience,\u00a0<\/span>64% of customers<\/span>\u00a0(Gartner) think that customer service is more important than price when making a purchase, and the\u00a0<\/span>vast majority of Millennials<\/span> prefer chat for their customer service questions.<\/span><\/p>\n Chatbots let you target customer pain points 24\/7 with a pre-determined chipper and happy personality! Natural language processing (NPL) is getting more and more sophisticated, and chatbots are able to target more critical customer issues without the hold time, transfer friction, and downtimes. On top of all of this, chatbots can use this customer service experience to push your users down the correct sales funnels at the correct time.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” link_option_url=”https:\/\/www.ometrics.com\/ochatbot-for-enterprise\/” border_radii=”on|3px|3px|3px|3px” border_width_all=”3px” border_color_all=”#68AB37″ saved_tabs=”all” global_colors_info=”{}” global_module=”6437″ theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2022\/08\/Ochatbot_ecomm-cart-420×420-1-300×300.png” alt=”shopify plugins” title_text=”Ochatbot_ecomm-cart 420×420″ align=”center” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”|3px||3px|false|false” border_width_all=”0px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n WE GUARANTEE RESULTS!<\/strong><\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/www.ometrics.com\/ochatbot-for-enterprise\/” button_text=”Learn More” _builder_version=”4.17.4″ _module_preset=”default” custom_button=”on” button_text_size=”24px” button_text_color=”#000000″ button_bg_color=”#E09900″ button_border_width=”0px” button_icon=”=||divi||400″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n Chatbots and Sales<\/b><\/p>\n While leveraging chatbot technologies in customer service is a great way to get an immediate boost in customer satisfaction, leveraging chatbots as sales reps can\u00a0<\/span>help you boost your conversion rate optimization<\/span><\/a>\u00a0(CRO.)<\/span><\/p>\n How can chatbots help you close a sale and drive customers to your website?<\/span><\/p>\n There’s a reason that over\u00a0<\/span>40% of customers (Hubspot)<\/span>\u00a0don’t care whether they’re talking to a chatbot or a rep, which shows that customers are willing to adopt new technologies as long as they’re immediately relevant to them and their concerns.<\/span><\/p>\n Remember, chatbots, just like web pages, can be A\/B tested to find the best possible conversion conversations. So, you can test out new sales pitches, greetings, and paths of conversation to figure out which ones work best with your prospects in your niche \u2014 just keep in mind that \u2014\u00a0<\/span>according to 48% of customers<\/span>\u00a0\u2014 problem-solving should take priority over conversation. Make sure that you are leveraging chatbots as both a personality-fueled sales tool and the problem-solving customer service rep.<\/span><\/p>\n Conclusion<\/b><\/p>\n Leveraging chatbots as a sales tool that delivers critical content, nurtures prospects, sells product directly to customers, and connects customers with sales reps can significantly impact your ROI. Remember, a chatbot runs non-stop and delivers all of this content post-deployment, which means that costs associated with upkeep and infrastructure are minimal. Of course, chatbots also excel at customer service, where they can act as 24\/7 reps that provide cheerful and accurate answers to customer questions. Chatbots ability to combine both of these roles into one function makes them a perfect tool for reaching customers (especially Millennials) at every stage of the buyer’s journey.<\/p>\n <\/span> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" By Kelly Campbell, Agency Growth Consultant In today’s data-fueled world, your marketing team probably has a hefty tech stack that they lean on in their daily role. With buzzwords like chatbots, machine learning, natural language processing, deep-learning, virtual assistants and AI being tossed around daily, you’ve probably wondered how these new offering can help you […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"By <\/span>Kelly Campbell<\/span><\/a>, <\/span>Agency Growth Consultant<\/span><\/i>\r\n\r\nIn today's data-fueled world, your marketing team probably has a hefty tech stack that they lean on in their daily role. With buzzwords like chatbots, machine learning, natural language processing, deep-learning, virtual assistants<\/a> and AI being tossed around daily, you've probably wondered how these new offering can help you improve your bottom line and whether or not they're worth adding to that stack.<\/span>\r\n\r\nWhat makes chatbots so special? What's the actual application for all of these tech buzzwords? Today, we're going to look at how you can leverage chatbots as service and sales tools to\u00a0<\/span>growth hack your conversions<\/span><\/a>\u00a0and increase your ROI.<\/span>\r\n\r\nChatbots and Customer Service<\/b>\r\n\r\nWhen we start writing down the customer service pain points from the perspective of new or existing customers, we'll end up with something like this.<\/span>\r\n\n
True AI to engage shoppers in conversational eCommerce. Create happy customers while growing your business!<\/strong><\/h4>\n
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5% to 35% Increase in AOV*<\/h4>\n<\/li>\n
20% to 40% Increase is Revenue*<\/h4>\n<\/li>\n
25% to 45% Reduction in Support Tickets<\/h4>\n<\/li>\n<\/ul>\n
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About Kelly Campbell<\/strong><\/span>![\"Kelly](\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2018\/12\/dec418a0efcd32f96cd964b6d4438024.jpeg\")
Kelly Campbell<\/a> is an Agency Growth Consultant based in New York. A former digital agency owner for 15 years, she helps creative and tech agencies transform\u2014focusing on people, positioning, pipeline and profitability. Kelly is also an IA\/SEO consultant to Facebook and NASA. She writes for Website Magazine, speaks at digital marketing and agency growth conferences across the U.S., and has been featured in The New York Times, Woman Entrepreneur and Forbes. She is the host of THRIVE: Your Agency Resource, a bi-weekly video podcast sponsored by Workamajig that helps agency owners navigate growth.<\/span><\/p>\n\r\n \t
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<\/span>\r\nAbout Kelly Campbell<\/strong><\/span>\r\nKelly Campbell<\/a> is an Agency Growth Consultant based in New York. A former digital agency owner for 15 years, she helps creative and tech agencies transform\u2014focusing on people, positioning, pipeline and profitability. Kelly is also an IA\/SEO consultant to Facebook and NASA. She writes for Website Magazine, speaks at digital marketing and agency growth conferences across the U.S., and has been featured in The New York Times, Woman Entrepreneur and Forbes. She is the host of THRIVE: Your Agency Resource, a bi-weekly video podcast sponsored by Workamajig that helps agency owners navigate growth.<\/span>","_et_gb_content_width":"","footnotes":""},"categories":[244837],"tags":[682423],"class_list":["post-1540","post","type-post","status-publish","format-standard","hentry","category-chatbots","tag-blog"],"yoast_head":"\n