[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n
<\/p>\n
In an increasingly globalized environment where companies are struggling to offer products\/services in different time zones with localized flavors, the cost of maintaining live customer support can be prohibitive \u2014 yet with UX standards continuing to improve, customers expect more than ever before. How can you meet this demand?<\/p>\n
Well, while there are companies that opt for the massive financial commitment of providing 24-hour customer service, there is a much more efficient option that allows you to field customer complaints and queries no matter where they are or when they need help: a chatbot.<\/p>\n
Through installing and configuring a chatbot, you can provide an always-on support service that doesn\u2019t need human attention at all times, allowing you to operate much more efficiently. And that level of convenience makes chatbots perfect for ecommerce. In fact, I\u2019d say your ecommerce store needs <\/em>a chatbot \u2014 and I\u2019m going to tell you why.<\/p>\n Navigating an ecommerce website of any size can be tricky, with a plethora of choices on offer than can easily lead a shopper to become confused or even overwhelmed. A chatbot can help restrict these choices within a defined range, and recommend alternative products\/promotions to match the customer\u2019s interests without needing them to make decisions.<\/p>\n Some companies use chatbots to take their overall user experiences to the next level \u2014 instead of displaying all possible choices, they configure their sites to begin conversations with the visitors and direct them accordingly. This kind of conversational chatbot is by far the most ambitious type for an ecommerce site, with many UX challenges to overcome, but technology gets more advanced every year<\/a>. Soon enough, those challenges will be gone.<\/p>\n Chatbots are available 24\/7, and never need time off.\u00a0 They can also seamlessly multi-task with no disruptions or slowdowns. A single chatbot can channel customer queries in a structured manner, help companies promote certain products for their marketing campaigns, and make customers aware of offers and promotions when relevant.<\/p>\n A report from Drift suggests that most customers prefer effective chatbots for their 24-hour availability. Chatbots are becoming increasingly popular on Facebook Messenger, Skype, Slack, Kik, and other messaging platforms, and many brands are using them to improve communication with their audiences.<\/p>\n Chatbots are also very effective for improving brand loyalty. Bots that offer personalized suggestions<\/a> (in a non-spammy, non-pushy way), acknowledge the shopper\u2019s intent, and appreciate their choices tend to boost customer allegiance to the brand.<\/p>\n A chatbot can give each customer the ultimate personal shopping experience \u2014 answering their queries straight away, doting on them, suggesting different products, and sometimes even throwing in a compliment or two.<\/p>\n And since they know they\u2019re not dealing with real people with personal opinions about their purchasing preferences, customers can be more open and specific about their requirements. Sounds ideal, doesn\u2019t it?<\/p>\n With people increasingly using messenger apps like WhatsApp and Facebook messenger instead of dedicated social networking websites like Instagram, messenger chatbots are becoming greatly more convenient for shopping. In fact, 37 percent of all consumers \u2014 and 48 percent of\u00a0millennials<\/a> \u2014 are open to receiving recommendations or advice from chatbots.<\/p>\n Think about the dangers of being left behind. Ecommerce design is becoming increasingly homogenized (as reflected by the website flipping trend, with a range of businesses for sale<\/a> in the online marketplace without much to separate them), and coupled with common supply chains making profit margins difficult to shift<\/a>, it heralds a difficult path ahead for stores that have so far relied on having solid fundamentals or good prices. Your store needs a unique edge<\/p>\n Here are some ecommerce sites that are using chatbots to change the way users shop:<\/p>\n eBay launched Shopbot, a chatbot that allows customers to look for items at the price they want. By answering simple questions and filling out details about the product, eBay will find you the perfect item in a matter of seconds.<\/p>\n Using Shopbot has since proved to be a more efficient way to search for a product than actually browsing through the actual eBay website. Customers are more inclined to go directly to the chatbot, as searching for their desired product is a time-consuming process. Shopbot drives customers to not only buy more but also purchase additional items they don\u2019t really need.<\/p>\n American Eagle Outfitters (a lingerie company), decided to launch a chatbot called Aerie in the winter of 2016. First rolled out on Kik, it has been a huge success with AEO\u2019s target market which mostly consists of late-teens and millennials.<\/p>\n The \u201cAerie Real\u201d campaign<\/a> for providing positive body imagery without any filters or retouching was a huge success, and it was closely tied into the chatbot, which was also equipped to give helpful tips about sizing and fitting for all types of customers.<\/p>\n Later, AEO came out with a second chatbot \u2014 the AEO Holiday Gift Guide Bot, which prompted customers to take a quiz and find their ideal presents for the holidays. Questions asked whom they were shopping for, their gender, and what their interests wee.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.17.4″ _module_preset=”default” link_option_url=”https:\/\/www.ometrics.com\/ochatbot-for-enterprise\/” border_radii=”on|3px|3px|3px|3px” border_width_all=”3px” border_color_all=”#68AB37″ saved_tabs=”all” global_colors_info=”{}” global_module=”6437″ theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2022\/08\/Ochatbot_ecomm-cart-420×420-1-300×300.png” alt=”shopify plugins” title_text=”Ochatbot_ecomm-cart 420×420″ align=”center” _builder_version=”4.17.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.17.4″ _module_preset=”default” custom_margin=”|3px||3px|false|false” border_width_all=”0px” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n WE GUARANTEE RESULTS!<\/strong><\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”https:\/\/www.ometrics.com\/ochatbot-for-enterprise\/” button_text=”Learn More” _builder_version=”4.17.4″ _module_preset=”default” custom_button=”on” button_text_size=”24px” button_text_color=”#000000″ button_bg_color=”#E09900″ button_border_width=”0px” button_icon=”=||divi||400″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”]<\/p>\n Yes, it\u2019s true! Even high-end fashion brands use chatbots, and Burberry has had a chatbot for Facebook messenger since 2016. This high-fashion luxury brand uses its chatbot to give customers the best tips<\/a> and advice on the latest fashion trends.<\/p>\n Burberry\u2019s \u201csee now buy now\u201d chatbot is an innovative concept in the high-fashion industry. It not only allows you to browse the newest collections Burberry has to offer, but it also invites you to watch runway shows live and thus get invested in upcoming products and collections.<\/p>\n When there\u2019s an upcoming fashion line shortly to become available, the chatbot will notify customers and start to build up hype. Perhaps unsurprisingly, Burberry\u2019s customer awareness has been on an incline ever since the chatbot came out.<\/p>\n H&M has a useful chatbot for Kik<\/a> that helps a customer create a personal profile for his or her style. The data taken from various photo questionnaires and quizzes helps the chatbot create a comprehensive style with the products that the customer is most likely to be interested in.<\/p>\n The ecommerce site wins sales through the chatbot giving helpful fashion advice and helps customers stay on trend using the data collected. The chatbot can also create personalized outfits for a customer, encouraging them to buy more products than they planned to.<\/p>\n While makeup is a commodity that is best bought after being sampled (especially with the advice of a Sephora associate), Sephora\u2019s chatbot on Kik asks personalized questions about customers\u2019 makeup preferences, and picks the perfect products to suit. The chatbot mimics an in-house sale associate, sharing videos, photos, and useful tips.<\/p>\n Sephora also launched a virtual makeup artist called the Sephora Virtual Artist on Facebook that allows people to try on different lip colors by taking selfies and uploading them. After selecting the item, the chatbot enables the user to purchase the product via the Sephora app.<\/p>\n A chatbot is no longer an \u201cadditional\u201d resource for ecommerce sites \u2014 it has become an essential component.\u00a0 Its simple and intuitive technology lures customers to come back for more. Setting up a chatbot to collect accurate personalized data is a one-time investment with relatively-low incremental costs and a big return on your investment.<\/strong><\/p>\n After all, chatbots not only drive sales but also learn from customer interactions to make the ecommerce experience more user-friendly. If you want your ecommerce store to stay relevant in today\u2019s marketplace, the conclusion is unavoidable \u2014 you need an ecommerce chatbot<\/a>!<\/strong><\/p>\n \u00a0<\/strong><\/p>\n Kayleigh Alexandra<\/strong> is a content writer for Micro Startups \u2014 a site dedicated to spreading the word about startups and small businesses of all shapes and sizes. Visit the blog for the latest micro biz news and inspiring entrepreneurial stories. Follow us on Twitter @getmicrostarted.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Why Your Ecommerce Store Needs A Chatbot\u2026 Now In an increasingly globalized environment where companies are struggling to offer products\/services in different time zones with localized flavors, the cost of maintaining live customer support can be prohibitive \u2014 yet with UX standards continuing to improve, customers expect more than ever before. How can you […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" \r\nChatbots improve UX and CX<\/h2>\n
Chatbots never sleep<\/h2>\n
Chatbots improve brand loyalty<\/h2>\n
Chatbots are the future<\/h2>\n
eBay<\/h3>\n
American Eagle Outfitters<\/h3>\n
<\/h1>\n
True AI to engage shoppers in conversational eCommerce. Create happy customers while growing your business!<\/strong><\/h4>\n
\n
5% to 35% Increase in AOV*<\/h4>\n<\/li>\n
20% to 40% Increase is Revenue*<\/h4>\n<\/li>\n
25% to 45% Reduction in Support Tickets<\/h4>\n<\/li>\n<\/ul>\n
Burberry<\/h3>\n
H&M<\/h3>\n
Sephora<\/h3>\n
<\/h1>\n
Why Your Ecommerce Store Needs A Chatbot\u2026 Now<\/h1>\r\nIn an increasingly globalized environment where companies are struggling to offer products\/services in different time zones with localized flavors, the cost of maintaining live customer support can be prohibitive \u2014 yet with UX standards continuing to improve, customers expect more than ever before. How can you meet this demand?\r\n\r\nWell, while there are companies that opt for the massive financial commitment of providing 24-hour customer service, there is a much more efficient option that allows you to field customer complaints and queries no matter where they are or when they need help: a chatbot.\r\n\r\nThrough installing and configuring a chatbot, you can provide an always-on support service that doesn\u2019t need human attention at all times, allowing you to operate much more efficiently. And that level of convenience makes chatbots perfect for ecommerce. In fact, I\u2019d say your ecommerce store needs <\/em>a chatbot \u2014 and I\u2019m going to tell you why.\r\n
Chatbots improve UX and CX<\/h2>\r\nNavigating an ecommerce website of any size can be tricky, with a plethora of choices on offer than can easily lead a shopper to become confused or even overwhelmed. A chatbot can help restrict these choices within a defined range, and recommend alternative products\/promotions to match the customer\u2019s interests without needing them to make decisions.\r\n\r\nSome companies use chatbots to take their overall user experiences to the next level \u2014 instead of displaying all possible choices, they configure their sites to begin conversations with the visitors and direct them accordingly. This kind of conversational chatbot is by far the most ambitious type for an ecommerce site, with many UX challenges to overcome, but technology gets more advanced every year<\/a>. Soon enough, those challenges will be gone.\r\n
Chatbots never sleep<\/h2>\r\nChatbots are available 24\/7, and never need time off.\u00a0 They can also seamlessly multi-task with no disruptions or slowdowns. A single chatbot can channel customer queries in a structured manner, help companies promote certain products for their marketing campaigns, and make customers aware of offers and promotions when relevant.\r\n\r\nA report from Drift suggests that most customers prefer effective chatbots for their 24-hour availability. Chatbots are becoming increasingly popular on Facebook Messenger, Skype, Slack, Kik, and other messaging platforms, and many brands are using them to improve communication with their audiences.\r\n
Chatbots improve brand loyalty<\/h2>\r\nChatbots are also very effective for improving brand loyalty. Bots that offer personalized suggestions<\/a> (in a non-spammy, non-pushy way), acknowledge the shopper\u2019s intent, and appreciate their choices tend to boost customer allegiance to the brand.\r\n\r\nA chatbot can give each customer the ultimate personal shopping experience \u2014 answering their queries straight away, doting on them, suggesting different products, and sometimes even throwing in a compliment or two.\r\n\r\nAnd since they know they\u2019re not dealing with real people with personal opinions about their purchasing preferences, customers can be more open and specific about their requirements. Sounds ideal, doesn\u2019t it?\r\n
Chatbots are the future<\/h2>\r\nWith people increasingly using messenger apps like WhatsApp and Facebook messenger instead of dedicated social networking websites like Instagram, messenger chatbots are becoming greatly more convenient for shopping. In fact, 37 percent of all consumers \u2014 and 48 percent of\u00a0millennials<\/a> \u2014 are open to receiving recommendations or advice from chatbots.\r\n\r\nThink about the dangers of being left behind. Ecommerce design is becoming increasingly homogenized (as reflected by the website flipping trend, with a range of businesses for sale<\/a> in the online marketplace without much to separate them), and coupled with common supply chains making profit margins difficult to shift<\/a>, it heralds a difficult path ahead for stores that have so far relied on having solid fundamentals or good prices. Your store needs a unique edge\r\n\r\nHere are some ecommerce sites that are using chatbots to change the way users shop:\r\n
eBay<\/h3>\r\neBay launched Shopbot, a chatbot that allows customers to look for items at the price they want. By answering simple questions and filling out details about the product, eBay will find you the perfect item in a matter of seconds.\r\n\r\nUsing Shopbot has since proved to be a more efficient way to search for a product than actually browsing through the actual eBay website. Customers are more inclined to go directly to the chatbot, as searching for their desired product is a time-consuming process. Shopbot drives customers to not only buy more but also purchase additional items they don\u2019t really need.\r\n
American Eagle Outfitters<\/h3>\r\nAmerican Eagle Outfitters (a lingerie company), decided to launch a chatbot called Aerie in the winter of 2016. First rolled out on Kik, it has been a huge success with AEO\u2019s target market which mostly consists of late-teens and millennials.\r\n\r\nThe \u201cAerie Real\u201d campaign<\/a> for providing positive body imagery without any filters or retouching was a huge success, and it was closely tied into the chatbot, which was also equipped to give helpful tips about sizing and fitting for all types of customers.\r\n\r\nLater, AEO came out with a second chatbot \u2014 the AEO Holiday Gift Guide Bot, which prompted customers to take a quiz and find their ideal presents for the holidays. Questions asked whom they were shopping for, their gender, and what their interests wee.\r\n
Burberry<\/h3>\r\nYes, it\u2019s true! Even high-end fashion brands use chatbots, and Burberry has had a chatbot for Facebook messenger since 2016. This high-fashion luxury brand uses its chatbot to give customers the best tips and advice on the latest fashion trends.\r\n\r\nBurberry\u2019s \u201csee now buy now\u201d chatbot is an innovative concept in the high-fashion industry. It not only allows you to browse the newest collections Burberry has to offer, but it also invites you to watch runway shows live and thus get invested in upcoming products and collections.\r\n\r\nWhen there\u2019s an upcoming fashion line shortly to become available, the chatbot will notify customers and start to build up hype. Perhaps unsurprisingly, Burberry\u2019s customer awareness has been on an incline ever since the chatbot came out.\r\n
H&M<\/h3>\r\nH&M has a useful chatbot for Kik<\/a> that helps a customer create a personal profile for his or her style. The data taken from various photo questionnaires and quizzes helps the chatbot create a comprehensive style with the products that the customer is most likely to be interested in.\r\n\r\nThe ecommerce site wins sales through the chatbot giving helpful fashion advice and helps customers stay on trend using the data collected. The chatbot can also create personalized outfits for a customer, encouraging them to buy more products than they planned to.\r\n
Sephora<\/h3>\r\nWhile makeup is a commodity that is best bought after being sampled (especially with the advice of a Sephora associate), Sephora\u2019s chatbot on Kik asks personalized questions about customers\u2019 makeup preferences, and picks the perfect products to suit. The chatbot mimics an in-house sale associate, sharing videos, photos, and useful tips.\r\n\r\nSephora also launched a virtual makeup artist called the Sephora Virtual Artist on Facebook that allows people to try on different lip colors by taking selfies and uploading them. After selecting the item, the chatbot enables the user to purchase the product via the Sephora app.\r\n\r\nA chatbot is no longer an \u201cadditional\u201d resource for ecommerce sites \u2014 it has become an essential component.\u00a0 Its simple and intuitive technology lures customers to come back for more. Setting up a chatbot to collect accurate personalized data is a one-time investment with relatively-low incremental costs and a big return on your investment.<\/strong>\r\n\r\nAfter all, chatbots not only drive sales but also learn from customer interactions to make the ecommerce experience more user-friendly. If you want your ecommerce store to stay relevant in today\u2019s marketplace, the conclusion is unavoidable \u2014 you need an ecommerce chatbot<\/a>!<\/strong>\r\n\r\n\u00a0<\/strong>\r\n\r\nKayleigh Alexandra<\/strong> is a content writer for Micro Startups \u2014 a site dedicated to spreading the word about startups and small businesses of all shapes and sizes. Visit the blog for the latest micro biz news and inspiring entrepreneurial stories. Follow us on Twitter @getmicrostarted.\r\n
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