{"id":1432,"date":"2018-10-08T14:33:25","date_gmt":"2018-10-08T20:33:25","guid":{"rendered":"https:\/\/www.ometrics.com\/blog\/?p=1432"},"modified":"2022-09-01T09:45:17","modified_gmt":"2022-09-01T15:45:17","slug":"chatbots-are-hot-for-lead-generation","status":"publish","type":"post","link":"https:\/\/www.ometrics.com\/blog\/chatbots-are-hot-for-lead-generation\/","title":{"rendered":"Chatbots are Hot for Lead Generation"},"content":{"rendered":"

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Chatbots\u00a0are the next big lead generation tool for marketers and businesses to boost their leads and sales.<\/span><\/p>\n

Over the last three years, users have been flocking to messaging apps for private conversations, and using downloaded apps less. Users spend more time messaging than they spend using apps. With users spending more time in private messaging conversations, are they lost to marketers? How can marketers and businesses reach these users? Enter chatbots for lead generation.<\/p>\n

The Growth of Messaging<\/strong><\/h3>\n

Messaging apps boast 5 billion users worldwide. 5 billion!\u00a0 Users are accustomed to using chat tools to communicate with others, so engaging with a chatbot\u00a0is a familiar platform\u00a0and an easy transition to get information from brands who provide a fun way to showcase their product or service.<\/span><\/p>\n

Chatbots for Lead Generation<\/strong><\/h3>\n

Chatbot lead generation works for many reasons, and one of the biggest reasons is the increase in users who spend time on messaging and chat apps. Users are very comfortable with chat, and because of that familiarity, they are willing to continue a conversation with a chatbot. The longer the conversation, the more data is collected, and this data helps you segment your marketing campaigns and upsell users on recommended products and services based on their preferences.<\/span><\/p>\n

Studies show that users are often more comfortable talking to a chatbot than a live chat application. This may be because they don’t like the social pressure of talking to a real person who may hard sell them.<\/p>\n

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True AI to engage shoppers in conversational eCommerce. Create happy customers while growing your business!<\/strong><\/h4>\n
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