{"id":139,"date":"2014-06-03T11:56:45","date_gmt":"2014-06-03T17:56:45","guid":{"rendered":"https:\/\/www.ometrics.com\/blog\/?p=139"},"modified":"2023-03-28T10:45:05","modified_gmt":"2023-03-28T16:45:05","slug":"10-best-tools-for-social-marketing-management-and-lead-generation","status":"publish","type":"post","link":"https:\/\/www.ometrics.com\/blog\/10-best-tools-for-social-marketing-management-and-lead-generation\/","title":{"rendered":"10 Best Tools For Social Marketing Management and Lead Generation"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.17.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><a href=\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2014\/06\/socialmediamanagement.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-141 alignleft\" src=\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2014\/06\/socialmediamanagement.jpg\" alt=\"social media management\" width=\"300\" height=\"300\" \/><\/a>The world of social media marketing can be complex. To many users, it seems like a jungle out there, and for good reason. It\u2019s tough managing a business, getting new clients and finding the time to post on social media platforms without going crazy.<\/p>\n<p>Here are some <a href=\"https:\/\/www.ometrics.com\/blog\/how-to-gain-more-twitter-followers-without-wasting-your-time-online\/\" target=\"_blank\" rel=\"noopener\">Twitter<\/a> tools and <a href=\"https:\/\/www.ometrics.com\/blog\/get-more-facebook-likes-with-these-three-tips\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> tools that will make your social marketing management easier.<\/p>\n<p><!--more--><\/p>\n<h2>1. <a href=\"http:\/\/www.hootsuite.com\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite<\/a><\/h2>\n<p>Most people have several different social media profiles. That means a lot of updating, checking and messaging in multiple places. Chances are, you\u2019re too busy to add post by post into each and every social media platform you\u2019re a part of hour by hour of the day.<\/p>\n<p>Hootsuite is a place to streamline all of your profiles on social media so everyone you know gets your status messages and posts. It\u2019s easy to schedule content and share ideas that your followers and friends will enjoy without logging in and out of each profile. You can have a free account for five social media profiles, and upgrade to a paid plan for more.<\/p>\n<h2>2. <a href=\"http:\/\/www.bitly.com\" target=\"_blank\" rel=\"noopener noreferrer\">Bitly<\/a><\/h2>\n<p>Social media posts that are shorter are shared more often, and posts with links that can fit into a post or status message are easily sharable. Using Bitly, your giant long links that are too many characters in social media platforms like Twitter are shortened. That means, more people share your content and see your links.<\/p>\n<p>Bitly not only allows users to shorten links, but see how many clicks the link has received. Bitly brand tools make analytics easier and link customization simple.<\/p>\n<h2>3. <a href=\"http:\/\/www.sproutsocial.com\" target=\"_blank\" rel=\"noopener noreferrer\">Sprout Social<\/a><\/h2>\n<p>Connecting all of your profiles the way Hootsuite does, Sprout Social gives you the ability to post across multiple platforms so you won\u2019t waste time or energy on social media. You can easily engage with your audience, publish messages from your profiles and enjoy integrated analytics that show the response from your social media marketing efforts.<\/p>\n<p>Sprout Social has a very attractive and clean interface. Teams can use it together and route messages to the appropriate department when a customer has an issue. Their viral post feature allows users to post messages when their followers and friends are most engaged during the day. Like Hootsuite, you can use it on your desktop and your mobile devices.<\/p>\n<h2>4. <a href=\"http:\/\/www.hyperalerts.no\" target=\"_blank\" rel=\"noopener noreferrer\">HyperAlerts<\/a><\/h2>\n<p>When a potential customer or loyal client is contacting you through social media, it\u2019s vital that you respond and connect with them. That means knowing who contacts you, when they message you and responding in a timely manner.<\/p>\n<p>With HyperAlerts, you\u2019re notified of when this happens on Facebook and Twitter. You can subscribe to any number of Twitter accounts, Facebook pages and search phrases. Decide when to be notified so you can respond accordingly. Choose an immediate notification, or a less frequent notification that works better for you.<\/p>\n<p>Social media platforms are places to share valuable content with your customers and build connections with your clients. Find what tools work for you and give your followers information they&#8217;ll happily share with their network.<\/p>\n<p>The Best Tools For Social Marketing Management part 2<\/p>\n<h2>5. <a href=\"http:\/\/www.tweepi.com\" target=\"_blank\" rel=\"noopener noreferrer\">Tweepi<\/a><\/h2>\n<p>Twitter can be a jumble of confusion out there for most users. From followers who count on you for information to lists that track your friends in groups, there\u2019s a slew of valuable communication you want to keep track of. Tweepi helps you flush out the people who don\u2019t follow you back, get rid of inactive accounts you\u2019re following and helps you follow back those who follow you. It also lets you know what twitter accounts you\u2019ll enjoy following.<\/p>\n<h2>6. <a href=\"http:\/\/www.socialoomph.com\" target=\"_blank\" rel=\"noopener noreferrer\">SocialOomph<\/a><\/h2>\n<p>Here\u2019s another social media management tool to save you time and effort! SocialOomph allows you to schedule your tweets for the rest of the day so you\u2019re not glued to your computer. It even automatically follows people who follow you. On the dashboard, you\u2019ll find a way to pool your blog, Facebook, Twitter and LinkedIn accounts in one place.<\/p>\n<h2>7. <a href=\"https:\/\/khoros.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Khoros<\/a><\/h2>\n<p>Instead of having an array of social media profiles scattered about on the Internet, you could pull it all into one location on Khoros. This tool allows you to measure the data from your YouTube, Twitter, Flickr and Facebook profiles so you can see the users you\u2019ve reached and how people engage with you. The information is presented to you in graphs and a calendar even tells you the optimal time to tweet.<\/p>\n<h2>8. <a href=\"http:\/\/www.bufferapp.com\" target=\"_blank\" rel=\"noopener noreferrer\">Buffer<\/a><\/h2>\n<p>A very popular management tool that social media users everywhere are utilizing. Connecting all your profiles in one spot, you can schedule your posts and updates with the click of your mouse. Decide on different schedules and make your own social media calendar. It\u2019s easy to use and the interface is nice for both mobile and desktop versions.<\/p>\n<h2>9. <a href=\"http:\/\/www.crowdbooster.com\" target=\"_blank\" rel=\"noopener noreferrer\">Crowdbooster<\/a><\/h2>\n<p>Here\u2019s a different management tool that\u2019s just as useful, but a bit unique from the others. Instead of scheduling content, Crowdbooster collects the information from your Twitter and Facebook profiles. This immediate visual feedback allows you to see who\u2019s retweeting your content and who views your content. It also lets you see what comments, replies and likes you\u2019re receiving. You can track the growth of your audience and see which updates performed well with readers.<\/p>\n<h2>10. <a href=\"http:\/\/www.socialflow.com\" target=\"_blank\" rel=\"noopener noreferrer\">Social Flow<\/a><\/h2>\n<p>As a business owner or manager, you want potential customers to see your updates and view your content. After all, you\u2019re not sending out updates to your followers for the heck of it! You want them to read it, digest it and share it. Social Flow helps you merge valuable content and timely distribution so you can achieve social media success. Using precise analytics, you can also find out when to use paid advertising.<\/p>\n<h2>Other tools worth considering<\/h2>\n<p><a href=\"https:\/\/www.socialchamp.io\/\"><strong>Social Champ<\/strong><\/a>: If you need an all-in-one business management tool that can take care of all the activities of your business and ensure a smooth workflow, then Social Champ tops the list. It is a platform that provides scheduling services integrated with all the different platforms.<\/p>\n<p>Using the tool, you can create, edit and schedule content across multiple social media accounts simultaneously. In addition, you can also view all the upcoming activities through the social media calendar and monitor analytics to improve workflow and productivity. A social inbox also helps you to manage conversations and enjoy heartfelt interactions with the audience. The tool has a neat and easy-to-manage interface with instant customer support, ensuring you get a flawless and smarter experience every time while managing your social media presence.<\/p>\n<p><strong><a href=\"https:\/\/invideo.io\/\">InVideo<\/a><\/strong>: Video creation and editing are becoming an integral part of an active social media life as well as marketing. Short videos are gaining popularity with the advent of social media stories, reels, and YouTube and Facebook ads. Therefore a basic skill in video making has become extremely important in every field of public exposure. InVideo is a simple\u00a0<a href=\"https:\/\/invideo.io\/make\/online-video-editor\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/invideo.io\/make\/online-video-editor\/&amp;source=gmail&amp;ust=1643318752724000&amp;usg=AOvVaw2LmVbqj-EsiO2-RQSzOAdA\">online video editor<\/a>\u00a0that aims to ease the process of creating and sharing unique videos more accessible for everyone. With more than 5000 handcrafted templates, numerous creative forms, and user-friendly editing features, this tool can help you explore the possibilities and usages of videos.<\/p>\n<p><strong><a href=\"http:\/\/www.socialbakers.com\" target=\"_blank\" rel=\"noopener noreferrer\">Socialbakers<\/a>:<\/strong> A social media tool that allows users to measure, contrast and compare a company\u2019s Facebook, Twitter, Google+, LinkedIn and YouTube analytics.<\/p>\n<p><strong><a href=\"http:\/\/www.ManageFlitter.com\" target=\"_blank\" rel=\"noopener noreferrer\">ManageFlitter<\/a>:<\/strong> A Twitter tool that helps you manage multiple accounts, use analytics and clean up your account so you can rid of those who aren\u2019t following you.<\/p>\n<p><strong><a href=\"http:\/\/www.Rignite.com\" target=\"_blank\" rel=\"noopener noreferrer\">Rignite<\/a>:<\/strong> This tool makes it easy to post, respond and schedule updates to your social media accounts. They\u2019ll track what\u2019s working and what\u2019s not.<\/p>\n<p><strong><a href=\"http:\/\/www.PostPlanner.com\" target=\"_blank\" rel=\"noopener noreferrer\">Post Planner<\/a>:<\/strong> Schedule content the easy way so you\u2019ll free up your time. They\u2019ll also provide content from the Internet so you don\u2019t waste time searching for valuable articles.<\/p>\n<p><strong><a href=\"http:\/\/www.ArgyleSocial.com\" target=\"_blank\" rel=\"noopener noreferrer\">ArgyleSocial<\/a><\/strong>: Build better relationships and generate leads with this social media management tool with scheduled posting, link tracking and multi-network publishing so you\u2019re always active online.<\/p>\n<p><strong><a href=\"http:\/\/www.BuzzBundle.com\" target=\"_blank\" rel=\"noopener noreferrer\">BuzzBundle<\/a>:<\/strong> Social media management software that shows you what Internet users are saying about your business, lets you know when your keywords are trending and helps you manage conversations with users on multiple social media profiles.<\/p>\n<p><strong><a href=\"http:\/\/www.Followerwonk.com\" target=\"_blank\" rel=\"noopener noreferrer\">Followerwonk<\/a>:<\/strong> Gain more followers by comparing Twitter accounts, find out what your followers like best and discover more about them, like when they tweet and where they live.<\/p>\n<p><strong><a href=\"http:\/\/www.Postling.com\" target=\"_blank\" rel=\"noopener noreferrer\">Postling<\/a>:<\/strong> Monitor what people are saying about your business, manage your online reputation and publish your social media content all in one central location.<\/p>\n<p>Social media platforms are places to share valuable content with your customers and build connections with your clients. Find what tools work for you and give your followers information they&#8217;ll happily share with their network.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The world of social media marketing can be complex. To many users, it seems like a jungle out there, and for good reason. It\u2019s tough managing a business, getting new clients and finding the time to post on social media platforms without going crazy. Here are some Twitter tools and Facebook tools that will make [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<a href=\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2014\/06\/socialmediamanagement.jpg\"><img class=\"size-full wp-image-141 alignleft\" src=\"https:\/\/www.ometrics.com\/blog\/wp-content\/uploads\/2014\/06\/socialmediamanagement.jpg\" alt=\"social media management\" width=\"300\" height=\"300\" \/><\/a>The world of social media marketing can be complex. To many users, it seems like a jungle out there, and for good reason. It\u2019s tough managing a business, getting new clients and finding the time to post on social media platforms without going crazy.\n\nHere are some Twitter tools and Facebook tools that will make your social marketing management easier.\n\n<!--more-->\n<h2>1. <a href=\"http:\/\/www.hootsuite.com\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite<\/a><\/h2>\nMost people have several different social media profiles. That means a lot of updating, checking and messaging in multiple places. Chances are, you\u2019re too busy to add post by post into each and every social media platform you\u2019re a part of hour by hour of the day.\n\nHootsuite is a place to streamline all of your profiles on social media so everyone you know gets your status messages and posts. It\u2019s easy to schedule content and share ideas that your followers and friends will enjoy without logging in and out of each profile. You can have a free account for five social media profiles, and upgrade to a paid plan for more.\n<h2>2. <a href=\"http:\/\/www.bitly.com\" target=\"_blank\" rel=\"noopener noreferrer\">Bitly<\/a><\/h2>\nSocial media posts that are shorter are shared more often, and posts with links that can fit into a post or status message are easily sharable. Using Bitly, your giant long links that are too many characters in social media platforms like Twitter are shortened. That means, more people share your content and see your links.\n\nBitly not only allows users to shorten links, but see how many clicks the link has received. Bitly brand tools make analytics easier and link customization simple.\n<h2>3. <a href=\"http:\/\/www.sproutsocial.com\" target=\"_blank\" rel=\"noopener noreferrer\">Sprout Social<\/a><\/h2>\nConnecting all of your profiles the way Hootsuite does, Sprout Social gives you the ability to post across multiple platforms so you won\u2019t waste time or energy on social media. You can easily engage with your audience, publish messages from your profiles and enjoy integrated analytics that show the response from your social media marketing efforts.\n\nSprout Social has a very attractive and clean interface. Teams can use it together and route messages to the appropriate department when a customer has an issue. Their viral post feature allows users to post messages when their followers and friends are most engaged during the day. Like Hootsuite, you can use it on your desktop and your mobile devices.\n<h2>4. <a href=\"http:\/\/www.hyperalerts.no\" target=\"_blank\" rel=\"noopener noreferrer\">HyperAlerts<\/a><\/h2>\nWhen a potential customer or loyal client is contacting you through social media, it\u2019s vital that you respond and connect with them. That means knowing who contacts you, when they message you and responding in a timely manner.\n\nWith HyperAlerts, you\u2019re notified of when this happens on Facebook and Twitter. You can subscribe to any number of Twitter accounts, Facebook pages and search phrases. Decide when to be notified so you can respond accordingly. Choose an immediate notification, or a less frequent notification that works better for you.\n\nSocial media platforms are places to share valuable content with your customers and build connections with your clients. Find what tools work for you and give your followers information they'll happily share with their network.\n\nThe Best Tools For Social Marketing Management part 2\n<h2>5. <a href=\"http:\/\/www.tweepi.com\" target=\"_blank\" rel=\"noopener noreferrer\">Tweepi<\/a><\/h2>\nTwitter can be a jumble of confusion out there for most users. From followers who count on you for information to lists that track your friends in groups, there\u2019s a slew of valuable communication you want to keep track of. Tweepi helps you flush out the people who don\u2019t follow you back, get rid of inactive accounts you\u2019re following and helps you follow back those who follow you. It also lets you know what twitter accounts you\u2019ll enjoy following.\n<h2>6. <a href=\"http:\/\/www.socialoomph.com\" target=\"_blank\" rel=\"noopener noreferrer\">SocialOomph<\/a><\/h2>\nHere\u2019s another social media management tool to save you time and effort! SocialOomph allows you to schedule your tweets for the rest of the day so you\u2019re not glued to your computer. It even automatically follows people who follow you. On the dashboard, you\u2019ll find a way to pool your blog, Facebook, Twitter and LinkedIn accounts in one place.\n<h2>7. <a href=\"http:\/\/www.spredfast.com\" target=\"_blank\" rel=\"noopener noreferrer\">Spredfast<\/a><\/h2>\nInstead of having an array of social media profiles scattered about on the Internet, you could pull it all into one location on Spredfast. This tool allows you to measure the data from your YouTube, Twitter, Flickr and Facebook profiles so you can see the users you\u2019ve reached and how people engage with you. The information is presented to you in graphs and a calendar even tells you the optimal time to tweet.\n<h2>8. <a href=\"http:\/\/www.bufferapp.com\" target=\"_blank\" rel=\"noopener noreferrer\">Buffer<\/a><\/h2>\nA very popular management tool that social media users everywhere are utilizing. Connecting all your profiles in one spot, you can schedule your posts and updates with the click of your mouse. Decide on different schedules and make your own social media calendar. It\u2019s easy to use and the interface is nice for both mobile and desktop versions.\n<h2>9. <a href=\"http:\/\/www.crowdbooster.com\" target=\"_blank\" rel=\"noopener noreferrer\">Crowdbooster<\/a><\/h2>\nHere\u2019s a different management tool that\u2019s just as useful, but a bit unique from the others. Instead of scheduling content, Crowdbooster collects the information from your Twitter and Facebook profiles. This immediate visual feedback allows you to see who\u2019s retweeting your content and who views your content. It also lets you see what comments, replies and likes you\u2019re receiving. You can track the growth of your audience and see which updates performed well with readers.\n<h2>10. <a href=\"http:\/\/www.socialflow.com\" target=\"_blank\" rel=\"noopener noreferrer\">Social Flow<\/a><\/h2>\nAs a business owner or manager, you want potential customers to see your updates and view your content. After all, you\u2019re not sending out updates to your followers for the heck of it! You want them to read it, digest it and share it. Social Flow helps you merge valuable content and timely distribution so you can achieve social media success. Using precise analytics, you can also find out when to use paid advertising.\n<h2>Other tools worth considering<\/h2>\n<strong><a href=\"https:\/\/invideo.io\/\">InVideo<\/a><\/strong>: Video creation and editing are becoming an integral part of an active social media life as well as marketing. Short videos are gaining popularity with the advent of social media stories, reels, and YouTube and Facebook ads. Therefore a basic skill in video making has become extremely important in every field of public exposure. InVideo is a simple\u00a0<a href=\"https:\/\/invideo.io\/make\/online-video-editor\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/invideo.io\/make\/online-video-editor\/&amp;source=gmail&amp;ust=1643318752724000&amp;usg=AOvVaw2LmVbqj-EsiO2-RQSzOAdA\">online video editor<\/a>\u00a0that aims to ease the process of creating and sharing unique videos more accessible for everyone. With more than 5000 handcrafted templates, numerous creative forms, and user-friendly editing features, this tool can help you explore the possibilities and usages of videos.\n\n<strong><a href=\"http:\/\/www.socialbakers.com\" target=\"_blank\" rel=\"noopener noreferrer\">Socialbakers<\/a>:<\/strong> A social media tool that allows users to measure, contrast and compare a company\u2019s Facebook, Twitter, Google+, LinkedIn and YouTube analytics.\n\n<strong><a href=\"http:\/\/www.ManageFlitter.com\" target=\"_blank\" rel=\"noopener noreferrer\">ManageFlitter<\/a>:<\/strong> A Twitter tool that helps you manage multiple accounts, use analytics and clean up your account so you can rid of those who aren\u2019t following you.\n\n<strong><a href=\"http:\/\/www.Rignite.com\" target=\"_blank\" rel=\"noopener noreferrer\">Rignite<\/a>:<\/strong> This tool makes it easy to post, respond and schedule updates to your social media accounts. They\u2019ll track what\u2019s working and what\u2019s not.\n\n<strong><a href=\"http:\/\/www.Komfo.com\" target=\"_blank\" rel=\"noopener noreferrer\">Komfo<\/a>:<\/strong> A social media marketing suite that helps companies understand how social media affects your sales and how to implement great techniques in their business.\n\n<strong><a href=\"http:\/\/www.PostPlanner.com\" target=\"_blank\" rel=\"noopener noreferrer\">Post Planner<\/a>:<\/strong> Schedule content the easy way so you\u2019ll free up your time. They\u2019ll also provide content from the Internet so you don\u2019t waste time searching for valuable articles.\n\n<strong><a href=\"http:\/\/www.ArgyleSocial.com\" target=\"_blank\" rel=\"noopener noreferrer\">ArgyleSocial<\/a><\/strong>: Build better relationships and generate leads with this social media management tool with scheduled posting, link tracking and multi-network publishing so you\u2019re always active online.\n\n<strong><a href=\"http:\/\/www.BuzzBundle.com\" target=\"_blank\" rel=\"noopener noreferrer\">BuzzBundle<\/a>:<\/strong> Social media management software that shows you what Internet users are saying about your business, lets you know when your keywords are trending and helps you manage conversations with users on multiple social media profiles.\n\n<strong><a href=\"http:\/\/www.Followerwonk.com\" target=\"_blank\" rel=\"noopener noreferrer\">Followerwonk<\/a>:<\/strong> Gain more followers by comparing Twitter accounts, find out what your followers like best and discover more about them, like when they tweet and where they live.\n\n<strong><a href=\"http:\/\/www.Postling.com\" target=\"_blank\" rel=\"noopener noreferrer\">Postling<\/a>:<\/strong> Monitor what people are saying about your business, manage your online reputation and publish your social media content all in one central location.\n\nSocial media platforms are places to share valuable content with your customers and build connections with your clients. Find what tools work for you and give your followers information they'll happily share with their network.","_et_gb_content_width":"","footnotes":""},"categories":[17],"tags":[682423,34,33,32,29],"class_list":["post-139","post","type-post","status-publish","format-standard","hentry","category-social-marketing","tag-blog","tag-facebook","tag-resources","tag-tool","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Best Tools For Social Marketing Management and Lead Generation<\/title>\n<meta name=\"description\" content=\"Here are some Twitter tools and Facebook tools that will make your social marketing management easier.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ometrics.com\/blog\/10-best-tools-for-social-marketing-management-and-lead-generation\/\" 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