Which test won? This A/B test is a subtle color comparison between dark blue and light blue in a navigation bar. The control is variation A, and A won. Variation B had a 16% drop and variation C had a 6.4% drop in navigation clicks. In this test, the dark blue navigation bar is more noticeable than the light blue navigation bar. Contrasting colors always convert better.
Greg Ahern Founder and CEO of Ometrics® and Ochatbot® is a fanatic about artificial intelligence, machine learning, AI chatbots, conversational ecommerce, lead generation and conversion rate optimization. Greg has been a successful Internet entrepreneur since 1994. He speaks at conferences and webinars and has built a number of internet businesses. You can follow Greg on Twitter @gregahern, Linkedin, and join his CRO Hacks Groups on Slack. https://www.ometrics.com/cro-growth-hacks/
Latest posts by Greg Ahern (see all)
- The Role of Chatbots in Enhancing Customer Experience: A Deep Dive - March 14, 2024
- Tackling Low Conversion Rates: A/B Testing Strategies Fueled by AI-Based Insights - March 14, 2024
- Why Support Bots Can’t Keep Up: The Case for E-commerce Specific Chatbots - February 28, 2024
